Nursing bra Audience in Germany
Nursing bra has an estimated audience of 521,205 people in Germany. 87.8% are female, 12.2% are male, average age 31.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Parental leave, Baby food, Real property, Mothercare, Pampers.
The average Nursing bra fan in Germany is 31.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Parental leave, Baby food, Real property, with strongest over-indexing on Parental leave (18.67× the country average). Demographically, the Nursing bra audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Nursing bra fans
| Metric | Value |
|---|---|
| Female | 87.8% |
| Male | 12.2% |
| Average age | 31.7 |
| Estimated audience size | 521,205 |
Audience persona
The typical Nursing bra fan in Germany is more female, around 31.7 years old, with strong Family Orientation tendencies and a notable affinity for Parental leave.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 131,883 | 1.16× |
| Bayern | 106,539 | 1.27× |
| Baden-Württemberg | 93,058 | 1.31× |
| Niedersachsen | 55,045 | 1.09× |
| Hessen | 39,001 | 0.98× |
| Rheinland-Pfalz | 26,661 | 1.02× |
| Sachsen | 25,903 | 1.01× |
| Berlin | 21,768 | 0.93× |
| Schleswig-Holstein | 19,378 | 1.04× |
| Brandenburg | 13,870 | 0.86× |
| Hamburg | 13,594 | 1.15× |
| Thüringen | 12,063 | 0.91× |
| Sachsen-Anhalt | 10,263 | 0.76× |
| Mecklenburg-Vorpommern | 7,913 | 0.8× |
| Saarland | 5,490 | 0.86× |
| Bremen | 3,820 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Parental leave | 18.67× | Kids & Family |
| Baby food | 12.65× | Kids & Family |
| Real property | 12.19× | Home & Garden |
| Mothercare | 12.28× | Kids & Family |
| Pampers | 9.65× | Kids & Family |
| Child care | 7.47× | Kids & Family |
| Romper suit | 11.82× | Fashion & Accessoires |
| Diaper | 9.84× | Kids & Family |
| Preschool | 9.53× | Kids & Family |
| Remittance | 25.05× | Business & Career |
| Bassinet | 10.75× | Kids & Family |
| Ernsting's family | 5.22× | Shopping |
| Breast pump | 13.85× | Kids & Family |
| Do it yourself (DIY) | 3.01× | Home & Garden |
| Early childhood education | 7.91× | Business & Career |
| Maternity clothing | 13.29× | Fashion & Accessoires |
| Baby transport | 7.6× | Kids & Family |
| JACK & JONES | 18.35× | Fashion & Accessoires |
| vertbaudet | 9.26× | Fashion & Accessoires |
| Spiegel Online | 2.65× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.95 |
| DIY Mentality | THRILL | 1.86 |
| Design Affinity | PREMIUM | 1.67 |
| Sustainability | BALANCE | 1.59 |
| LGBTQ+ Identity | OPEN | 1.59 |
| Creativity | OPEN | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 31.4% |
| United States | 11.0% |
| Brazil | 5.5% |
See Nursing bra audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Nursing bra have in Germany?
Nursing bra has an estimated audience of 521,205 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nursing bra fans?
87.8% of Nursing bra fans are female, 12.2% are male, with an average age of 31.7 years.
Which brands do Nursing bra fans like most?
Nursing bra fans show strongest brand affinity for Parental leave (18.67×), Baby food (12.65×), and Real property (12.19×) over the country average.
Where do Nursing bra fans live in Germany?
Nursing bra fans in Germany are most concentrated in Nordrhein-Westfalen (reach 131,883), Bayern (reach 106,539), and Baden-Württemberg (reach 93,058). These three regions account for the largest share of the active audience.
What other brands do Nursing bra fans also like?
Beyond Nursing bra itself, the audience over-indexes on Baby food (12.65×), Real property (12.19×), Mothercare (12.28×), and Pampers (9.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nursing bra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.