Rascasse Audience Intelligence

Nursing bra Audience in Germany

A data profile of the people who buy, follow and care about Nursing bra in Germany — modelled from more than twelve digital signal sources. Nursing bra has an estimated audience of 521,205 people in Germany.

#4576among Topic in Germany#560in Fashion & Accessoires

The average Nursing bra fan in Germany is 31.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Parental leave, Baby food, Adoption, with strongest over-indexing on Parental leave (34.11× the country average).

Demographically, the Nursing bra audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Family Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Nursing bra fan in Germany is more female, around 31.7 years old, with strong Family Orientation tendencies and a notable affinity for Parental leave.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nursing bra profile in Germany.

Audience size
521K
in Germany
Gender
87.8%♀
12.2% male
Age
31.7
average years
Country rank
#11359
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nursing bra fans

87.8% are female, 12.2% are male, average age 31.7.

Fig. 02

Gender split

87.8%
Female
12.2%
Male
Demographic split for Nursing bra audience in Germany
MetricValue
Female87.8%
Male12.2%
Average age31.7
Estimated audience size521,205
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the Nursing bra audience in Germany
Age bracketShare%
16-1923%
20-2942%
30-3924%
40-498%
50+4%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Nursing bra audience comes from Germany.

Worldwide audience distribution share by country for Nursing bra
CountryShare
Japan31.4%
United States11.0%
Brazil5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nursing bra audience in Germany is strongest.

Fig. 05

Top regions by affinity

Nursing bra fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~90K1.27×
02Bayern~100K1.23×
03Hamburg~10K1.14×
04Nordrhein-Westfalen~100K1.12×
05Niedersachsen~50K1.07×
06Rheinland-Pfalz~30K1.05×
07Schleswig-Holstein~20K1.05×
08Sachsen~30K0.99×
09Hessen~40K0.98×
10Berlin~20K0.96×
11Thüringen~10K0.94×
12Bremen~4K0.93×
13Saarland~6K0.92×
14Brandenburg~10K0.86×
15Mecklenburg-Vorpommern~8K0.82×
16Sachsen-Anhalt~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Nursing bra, Germany
0.81×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nursing bra audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nursing bra audience
#·InterestCategoryAffinity×
01Parental leaveKids & Family34.11×
02AdoptionKids & Family21.99×
03Romper suitFashion & Accessoires19.48×
04Educational toyKids & Family19.27×
05Baby foodKids & Family18.27×
06Breast pumpKids & Family17.93×
07BassinetKids & Family17.42×
08Jessica AlbaMovies & TV14.17×
09PreschoolKids & Family13.61×
10Early childhood educationBusiness & Career10.99×
11vertbaudetFashion & Accessoires10.77×
12Baby transportKids & Family10.04×
13DiaperKids & Family9.50×
14PampersKids & Family9.39×
15Child careKids & Family8.89×
16Picture bookLiterature7.39×
17Child developmentBusiness & Career6.64×
18Gift cardShopping6.26×
19Ernsting's familyShopping5.39×
20KitchenHome & Garden4.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nursing bra audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nursing bra audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.28×
DIY MentalityTHRILL1.89×
Design AffinityPREMIUM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nursing bra audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.67×
Risk AppetiteTHRILL0.72×
Career OrientationPOWER0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nursing bra have in Germany?

Nursing bra has an estimated audience of 521,205 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Nursing bra fans?

87.8% of Nursing bra fans are female, 12.2% are male, with an average age of 31.7 years.

03

Which brands do Nursing bra fans like most?

Nursing bra fans show strongest brand affinity for Parental leave (34.11×), Baby food (18.27×), and Adoption (21.99×) over the country average.

04

Where do Nursing bra fans live in Germany?

Nursing bra fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Nursing bra fans also like?

Beyond Nursing bra itself, the audience over-indexes on Baby food (18.27×), Adoption (21.99×), Educational toy (19.27×), and Romper suit (19.48×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Nursing bra audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Nursing bra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →