Nursing bra Audience in Germany

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Nursing bra has an estimated audience of 521,205 people in Germany. 87.8% are female, 12.2% are male, average age 31.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Ipekyol, Cachorro, Eurodressage.

The average Nursing bra fan in Germany is 31.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Ipekyol, with strongest over-indexing on Rossmann (2.14× the country average). Demographically, the Nursing bra audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Nursing bra fans

Demographic split for Nursing bra audience in Germany
MetricValue
Female87.8%
Male12.2%
Average age31.7
Estimated audience size521,205

Audience persona

The typical Nursing bra fan in Germany is more female, around 31.7 years old, with strong Family Orientation tendencies and a notable affinity for Rossmann.

Top regions in Germany

Top regions ranked by reach for Nursing bra in Germany
RegionReachAffinity
Nordrhein-Westfalen131,8831.16×
Bayern106,5391.27×
Baden-Württemberg93,0581.31×
Niedersachsen55,0451.09×
Hessen39,0010.98×
Rheinland-Pfalz26,6611.02×
Sachsen25,9031.01×
Berlin21,7680.93×
Schleswig-Holstein19,3781.04×
Brandenburg13,8700.86×
Hamburg13,5941.15×
Thüringen12,0630.91×
Sachsen-Anhalt10,2630.76×
Mecklenburg-Vorpommern7,9130.8×
Saarland5,4900.86×
Bremen3,8200.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nursing bra audience
BrandAffinityCategory
Rossmann2.14×Shopping
Home Office2.69×Business & Career
Ipekyol6.48×Shopping
Cachorro5.34×Pets & Animals
Eurodressage14.35×Sports
Fat Albert (film)25.05×Movies & TV
Golem3.5×Technology & Electronics
Percussion ensemble18.67×Music & Radio
Time (magazine)1.95×News
Bank account2.73×Business & Career
Fatteh6.95×Food & Beverages
Gloria2.63×Music & Radio
Information sensitivity2.92×Technology & Electronics
Japanese domestic market2.51×Politics & Society
Sixx1.58×Movies & TV
Scopa7.04×Games
Figure painting (hobby)1.98×Arts & Culture
Jersey (fabric)2.5×Fashion & Accessoires
Homesteading3.02×Home & Garden
Joshua Jackson2.18×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nursing bra audience
TraitClusterScore
Family OrientationCONSERVATISM1.95
DIY MentalityTHRILL1.86
Design AffinityPREMIUM1.67
SustainabilityBALANCE1.59
LGBTQ+ IdentityOPEN1.59
CreativityOPEN1.56

Worldwide distribution

Worldwide audience distribution share by country for Nursing bra
CountryShare
Japan31.4%
United States11.0%
Brazil5.5%

See Nursing bra audiences in other countries

More Fashion & Accessoires audiences in Germany

Frequently asked questions

How many fans does Nursing bra have in Germany?

Nursing bra has an estimated audience of 521,205 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Nursing bra fans?

87.8% of Nursing bra fans are female, 12.2% are male, with an average age of 31.7 years.

Which brands do Nursing bra fans like most?

Nursing bra fans show strongest brand affinity for Rossmann (2.14×), Home Office (2.69×), and Ipekyol (6.48×) over the country average.

Where do Nursing bra fans live in Germany?

Nursing bra fans in Germany are most concentrated in Nordrhein-Westfalen (reach 131,883), Bayern (reach 106,539), and Baden-Württemberg (reach 93,058). These three regions account for the largest share of the active audience.

What other brands do Nursing bra fans also like?

Beyond Nursing bra itself, the audience over-indexes on Home Office (2.69×), Ipekyol (6.48×), Cachorro (5.34×), and Eurodressage (14.35×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Nursing bra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.