Preschool Audience in United States

Preschool logo

Preschool has an estimated audience of 9,531,212 people in United States. 74.1% are female, 25.9% are male, average age 38.2. Top regions: California, Texas, Florida. Top brand affinities: Child development, Infant clothing, Baby food, Toddler, Diaper bag.

The average Preschool fan in United States is 38.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Child development, Infant clothing, Baby food, with strongest over-indexing on Child development (8.83× the country average). Demographically, the Preschool audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Touchpoint · Subtype: Education

Demographics of Preschool fans

Demographic split for Preschool audience in United States
MetricValue
Female74.1%
Male25.9%
Average age38.2
Estimated audience size9,531,212

Audience persona

The typical Preschool fan in United States is more female, around 38.2 years old, with strong Family Orientation tendencies and a notable affinity for Child development.

Top regions in United States

Top regions ranked by reach for Preschool in United States
RegionReachAffinity
California2,062,9311.97×
Texas779,1660.95×
Florida775,2601.2×
New York490,7280.92×
Washington378,4011.98×
Illinois357,5591.13×
Virginia339,6101.46×
Minnesota318,8182.33×
Pennsylvania309,4590.96×
North Carolina292,7241.02×
Ohio287,4870.98×
Georgia282,2850.96×
Arizona264,4891.36×
New Jersey248,5411.03×
Michigan211,6200.85×
Colorado211,1061.41×
Massachusetts196,1831.04×
Oregon190,0021.74×
Indiana166,8780.96×
Maryland148,7510.91×
Utah144,1581.69×
Missouri138,3260.9×
Tennessee130,1730.68×
Wisconsin106,8500.75×
South Carolina105,0080.73×
Nevada99,7001.08×
Kentucky99,3360.83×
Connecticut77,9020.81×
Alabama71,7990.54×
Kansas70,8130.94×
Hawaii70,2741.72×
Louisiana60,3130.49×
Iowa59,4800.76×
Idaho58,4871.22×
Arkansas53,6430.68×
Oklahoma50,2190.47×
Mississippi42,8030.55×
Nebraska41,8740.88×
New Mexico32,6660.68×
Alaska31,5631.55×
New Hampshire29,6350.79×
Montana25,5930.97×
Washington, District of Columbia23,4540.82×
Maine20,7590.61×
Rhode Island20,0810.66×
Delaware19,1080.73×
West Virginia18,1410.41×
North Dakota15,8920.81×
South Dakota14,5610.66×
Vermont10,9870.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Preschool audience
BrandAffinityCategory
Child development8.83×Business & Career
Infant clothing5.81×Kids & Family
Baby food5.89×Kids & Family
Toddler4.25×Kids & Family
Diaper bag5.4×Kids & Family
Infant bodysuit6.39×Kids & Family
Babywearing8.13×Kids & Family
Child2.32×Kids & Family
Cloth diaper8.66×Kids & Family
Kindergarten5.02×Kids & Family
Mothercare8.27×Kids & Family
Google Docs2.83×Internet & Social Media
Child safety seat7.21×Kids & Family
Primary education4.85×Kids & Family
Pre-kindergarten5.34×Kids & Family
Infant bed5.89×Home & Garden
Early childhood education6.21×Business & Career
Baby powder5.59×Kids & Family
Kohl's2.02×Shopping
Children's clothing3.28×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Preschool audience
TraitClusterScore
Family OrientationCONSERVATISM1.41
Community OrientationOPEN1.22
Price SensitivityPREMIUM1.2
CreativityOPEN1.19
DIY MentalityTHRILL1.18
Healthy LifestyleBALANCE1.06

Worldwide distribution

Worldwide audience distribution share by country for Preschool
CountryShare
United States14.9%
Japan8.7%
China6.9%

See Preschool audiences in other countries

More Education audiences in United States

Frequently asked questions

How many fans does Preschool have in United States?

Preschool has an estimated audience of 9,531,212 people in United States, concentrated in California and Texas.

What is the gender split and age of Preschool fans?

74.1% of Preschool fans are female, 25.9% are male, with an average age of 38.2 years.

Which brands do Preschool fans like most?

Preschool fans show strongest brand affinity for Child development (8.83×), Infant clothing (5.81×), and Baby food (5.89×) over the country average.

Where do Preschool fans live in United States?

Preschool fans in United States are most concentrated in California (reach 2,062,931), Texas (reach 779,166), and Florida (reach 775,260). These three regions account for the largest share of the active audience.

What other brands do Preschool fans also like?

Beyond Preschool itself, the audience over-indexes on Infant clothing (5.81×), Baby food (5.89×), Toddler (4.25×), and Diaper bag (5.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Preschool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.