Rascasse Audience Intelligence

Preschool Audience in United States

A data profile of the people who buy, follow and care about Preschool in United States — modelled from more than twelve digital signal sources. Preschool has an estimated audience of 9,531,212 people in United States.

#6among Education in United States#96among Touchpoint in United States#108in Kids & Family

The average Preschool fan in United States is 38.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Ohio, Texas.

Top brand affinities include Child development, Infant clothing, Baby food, with strongest over-indexing on Child development (8.83× the country average).

Demographically, the Preschool audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Family Orientation, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Preschool fan in United States is more female, around 38.2 years old, with strong Family Orientation tendencies and a notable affinity for Child development.

Category: Kids & Family · Type: Touchpoint · Subtype: Education

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Preschool profile in United States.

Audience size
9.5M
in United States
Gender
74.1%♀
25.9% male
Age
38.2
average years
Country rank
#3751
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Preschool fans

74.1% are female, 25.9% are male, average age 38.2.

Fig. 02

Gender split

74.1%
Female
25.9%
Male
Demographic split for Preschool audience in United States
MetricValue
Female74.1%
Male25.9%
Average age38.2
Estimated audience size9,531,212
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Preschool audience in United States
Age bracketShare%
16-1920%
20-2922%
30-3922%
40-4918%
50+18%
Fig. 04

Worldwide distribution

14.9%

of the worldwide Preschool audience comes from United States.

Worldwide audience distribution share by country for Preschool
CountryShare
United States14.9%
Japan8.7%
China6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Preschool audience in United States is strongest.

Fig. 05

Top regions by affinity

Preschool fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~800K2.65×
02California~2.5M2.47×
03Minnesota~300K1.83×
04Colorado~200K1.65×
05Washington~300K1.62×
06Hawaii~60K1.50×
07Oregon~200K1.49×
08Kansas~100K1.44×
09Utah~100K1.37×
10Tennessee~300K1.33×
11Alaska~30K1.28×
12Virginia~300K1.26×
13Arizona~200K1.21×
14Idaho~50K1.12×
15Florida~700K1.11×
16Wyoming~20K1.08×
17Illinois~300K1.07×
18New Jersey~200K1.02×
19North Carolina~300K0.95×
20Nevada~90K0.95×
21Montana~20K0.94×
22Texas~800K0.93×
23Massachusetts~200K0.93×
24Indiana~200K0.93×
25Pennsylvania~300K0.92×
26Nebraska~40K0.92×
27Georgia~300K0.91×
28North Dakota~20K0.91×
29Missouri~100K0.89×
30Maryland~100K0.85×
31New Hampshire~30K0.85×
32Delaware~20K0.85×
33New York~400K0.84×
34Kentucky~100K0.84×
35Iowa~70K0.83×
36Connecticut~80K0.82×
37Washington, District of Columbia~20K0.81×
38Michigan~200K0.80×
39Mississippi~60K0.73×
40Maine~30K0.73×
41Rhode Island~20K0.72×
42South Carolina~100K0.71×
43Arkansas~60K0.71×
44South Dakota~20K0.71×
45New Mexico~30K0.70×
46Wisconsin~100K0.68×
47West Virginia~30K0.67×
48Alabama~80K0.58×
49Louisiana~70K0.56×
50Oklahoma~60K0.54×
Fig. 06

Affinity by region

Affinity by region — Preschool, United States
0.54×1.00×2.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Preschool audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Preschool audience
#·InterestCategoryAffinity×
01Child developmentBusiness & Career8.83×
02Cloth diaperKids & Family8.66×
03MothercareKids & Family8.27×
04BabywearingKids & Family8.13×
05Child safety seatKids & Family7.21×
06Infant bodysuitKids & Family6.39×
07Early childhood educationBusiness & Career6.21×
08Baby foodKids & Family5.89×
09Infant bedHome & Garden5.89×
10Infant clothingKids & Family5.81×
11Baby powderKids & Family5.59×
12Diaper bagKids & Family5.40×
13Pre-kindergartenKids & Family5.34×
14KindergartenKids & Family5.02×
15Primary educationKids & Family4.85×
16ToddlerKids & Family4.25×
17Children's clothingFashion & Accessoires3.28×
18Google DocsInternet & Social Media2.83×
19ChildKids & Family2.32×
20Kohl'sShopping2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Preschool audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Preschool audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.42×
CreativityOPEN1.34×
DIY MentalityTHRILL1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Preschool audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.55×
Pet OwnershipJOY0.87×
Risk AppetiteTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Preschool have in United States?

Preschool has an estimated audience of 9,531,212 people in United States, concentrated in California and Ohio.

02

What is the gender split and age of Preschool fans?

74.1% of Preschool fans are female, 25.9% are male, with an average age of 38.2 years.

03

Which brands do Preschool fans like most?

Preschool fans show strongest brand affinity for Child development (8.83×), Infant clothing (5.81×), and Baby food (5.89×) over the country average.

04

Where do Preschool fans live in United States?

Preschool fans in United States are most concentrated in California (reach ~2.5M), Ohio (reach ~800K), and Texas (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Preschool fans also like?

Beyond Preschool itself, the audience over-indexes on Infant clothing (5.81×), Baby food (5.89×), Toddler (4.25×), and Diaper bag (5.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Education audiences in United States

See Preschool audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Preschool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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