Rascasse Audience Intelligence

Cloth diaper Audience in United States

A data profile of the people who buy, follow and care about Cloth diaper in United States — modelled from more than twelve digital signal sources. Cloth diaper has an estimated audience of 7,598,005 people in United States.

#2854among Topic in United States#139in Kids & Family

The average Cloth diaper fan in United States is 35.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sports, Celebrity, Food and drink, with strongest over-indexing on Sports (2.44× the country average).

Demographically, the Cloth diaper audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cloth diaper fan in United States is more female, around 35.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Sports.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cloth diaper profile in United States.

Audience size
7.6M
in United States
Gender
87.7%♀
12.3% male
Age
35.0
average years
Country rank
#4677
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cloth diaper fans

87.7% are female, 12.3% are male, average age 35.0.

Fig. 02

Gender split

87.7%
Female
12.3%
Male
Demographic split for Cloth diaper audience in United States
MetricValue
Female87.7%
Male12.3%
Average age35.0
Estimated audience size7,598,005
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Cloth diaper audience in United States
Age bracketShare%
16-1924%
20-2928%
30-3922%
40-4914%
50+12%
Fig. 04

Worldwide distribution

27.9%

of the worldwide Cloth diaper audience comes from United States.

Worldwide audience distribution share by country for Cloth diaper
CountryShare
United States27.9%
Japan14.1%
India6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cloth diaper audience in United States is strongest.

Fig. 05

Top regions by affinity

Cloth diaper fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~90K1.43×
02Missouri~200K1.33×
03Oklahoma~100K1.27×
04Alabama~100K1.25×
05Kansas~70K1.25×
06Iowa~80K1.24×
07Kentucky~100K1.23×
08West Virginia~40K1.23×
09Montana~30K1.23×
10Alaska~20K1.23×
11Idaho~50K1.22×
12Tennessee~200K1.20×
13Mississippi~80K1.20×
14Maine~30K1.19×
15Vermont~20K1.15×
16Indiana~200K1.12×
17Nebraska~40K1.10×
18South Dakota~20K1.10×
19Louisiana~100K1.08×
20North Dakota~20K1.08×
21Wisconsin~100K1.06×
22Utah~70K1.06×
23Oregon~90K1.05×
24Minnesota~100K1.04×
25Washington~200K1.03×
26Michigan~200K1.02×
27New Hampshire~30K0.99×
28Ohio~200K0.98×
29North Carolina~200K0.97×
30South Carolina~100K0.94×
31New Mexico~30K0.91×
32Hawaii~30K0.91×
33Colorado~100K0.90×
34Georgia~200K0.88×
35Virginia~200K0.88×
36Texas~600K0.85×
37Pennsylvania~200K0.83×
38Arizona~100K0.82×
39Delaware~20K0.79×
40Illinois~200K0.78×
41Maryland~100K0.78×
42Rhode Island~20K0.78×
43Connecticut~60K0.77×
44Massachusetts~100K0.73×
45Nevada~50K0.70×
46Florida~400K0.69×
47California~600K0.67×
48Washington, District of Columbia~20K0.66×
49New York~300K0.62×
50New Jersey~100K0.62×
Fig. 06

Affinity by region

Affinity by region — Cloth diaper, United States
0.62×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cloth diaper audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cloth diaper audience
#·InterestCategoryAffinity×
01Hobby LobbyHome & Garden3.56×
02CelebrityMovies & TV3.15×
03EnergyHome & Garden2.86×
04PhotographTechnology & Electronics2.46×
05SportsSports2.44×
06ChildKids & Family2.39×
07Outdoor recreationSports2.37×
08FoodFood & Beverages2.35×
09EntertainmentMovies & TV2.35×
10PetsPets & Animals2.32×
11Arts and musicArts & Culture2.31×
12Food and drinkFood & Beverages2.27×
13MusicBusiness & Career2.22×
14Live eventsMusic & Radio2.14×
15Consumer electronicsTechnology & Electronics2.12×
16ReadingLiterature2.11×
17MoviesMovies & TV2.09×
18ClothingFashion & Accessoires2.01×
19ShoppingShopping1.93×
20Fitness and wellnessSports1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cloth diaper audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cloth diaper audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.68×
Family OrientationCONSERVATISM1.60×
Community OrientationOPEN1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cloth diaper audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.34×
Quality AwarenessPREMIUM0.34×
DIY MentalityTHRILL0.35×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cloth diaper have in United States?

Cloth diaper has an estimated audience of 7,598,005 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cloth diaper fans?

87.7% of Cloth diaper fans are female, 12.3% are male, with an average age of 35.0 years.

03

Which brands do Cloth diaper fans like most?

Cloth diaper fans show strongest brand affinity for Sports (2.44×), Celebrity (3.15×), and Food and drink (2.27×) over the country average.

04

Where do Cloth diaper fans live in United States?

Cloth diaper fans in United States are most concentrated in California (reach ~600K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Cloth diaper fans also like?

Beyond Cloth diaper itself, the audience over-indexes on Celebrity (3.15×), Food and drink (2.27×), Arts and music (2.31×), and Food (2.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Cloth diaper audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cloth diaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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