Cloth diaper Audience in United States

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Cloth diaper has an estimated audience of 7,598,005 people in United States. 87.7% are female, 12.3% are male, average age 35.0. Top regions: California, Texas, Florida. Top brand affinities: Sports, Celebrity, Food and drink, Arts and music, Food.

The average Cloth diaper fan in United States is 35.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sports, Celebrity, Food and drink, with strongest over-indexing on Sports (2.44× the country average). Demographically, the Cloth diaper audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Cloth diaper fans

Demographic split for Cloth diaper audience in United States
MetricValue
Female87.7%
Male12.3%
Average age35.0
Estimated audience size7,598,005

Audience persona

The typical Cloth diaper fan in United States is more female, around 35.0 years old, with strong Family Orientation tendencies and a notable affinity for Sports.

Top regions in United States

Top regions ranked by reach for Cloth diaper in United States
RegionReachAffinity
California597,3970.71×
Texas579,7950.89×
Florida368,2120.72×
New York270,7180.64×
Ohio240,8271.03×
North Carolina235,0381.03×
Pennsylvania224,0680.88×
Georgia213,9440.91×
Michigan210,9721.06×
Illinois205,8730.81×
Tennessee190,6881.25×
Virginia166,8600.9×
Missouri166,5581.36×
Indiana163,6601.18×
Washington158,0911.04×
Alabama140,9021.33×
Arizona130,7460.84×
Wisconsin123,2071.08×
Kentucky120,4961.26×
New Jersey120,2930.62×
Minnesota111,9271.03×
Colorado109,3420.91×
Oklahoma108,8101.29×
South Carolina108,7190.95×
Louisiana107,7181.1×
Massachusetts107,1230.72×
Maryland96,9920.74×
Arkansas94,0991.5×
Oregon90,2571.04×
Iowa77,9931.25×
Mississippi76,6001.22×
Kansas75,3951.26×
Utah70,5671.04×
Connecticut51,8510.68×
Nevada49,8410.68×
West Virginia44,8471.27×
Idaho44,7071.17×
Nebraska41,9381.1×
New Mexico32,9830.87×
Maine31,6321.16×
Hawaii28,8020.88×
New Hampshire28,6030.96×
Montana23,9961.14×
South Dakota20,3011.16×
Alaska20,2241.24×
North Dakota16,3151.05×
Vermont16,1531.21×
Rhode Island15,8250.65×
Delaware14,1720.68×
Washington, District of Columbia11,6810.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cloth diaper audience
BrandAffinityCategory
Sports2.44×Sports
Celebrity3.15×Movies & TV
Food and drink2.27×Food & Beverages
Arts and music2.31×Arts & Culture
Food2.35×Food & Beverages
Music2.22×Business & Career
Entertainment2.35×Movies & TV
Hobby Lobby3.56×Home & Garden
Outdoor recreation2.37×Sports
Pets2.32×Pets & Animals
Reading2.11×Literature
Movies2.09×Movies & TV
Consumer electronics2.12×Technology & Electronics
Live events2.14×Music & Radio
Clothing2.01×Fashion & Accessoires
Shopping1.93×Shopping
Child2.39×Kids & Family
Fitness and wellness1.89×Sports
Photograph2.46×Technology & Electronics
Energy2.86×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cloth diaper audience
TraitClusterScore
Family OrientationCONSERVATISM1.56
DIY MentalityTHRILL1.52
Pet OwnershipJOY1.46
CreativityOPEN1.44
Luxury OrientationPREMIUM1.38
Healthy LifestyleBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Cloth diaper
CountryShare
United States27.9%
Japan14.1%
India6.4%

See Cloth diaper audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Cloth diaper have in United States?

Cloth diaper has an estimated audience of 7,598,005 people in United States, concentrated in California and Texas.

What is the gender split and age of Cloth diaper fans?

87.7% of Cloth diaper fans are female, 12.3% are male, with an average age of 35.0 years.

Which brands do Cloth diaper fans like most?

Cloth diaper fans show strongest brand affinity for Sports (2.44×), Celebrity (3.15×), and Food and drink (2.27×) over the country average.

Where do Cloth diaper fans live in United States?

Cloth diaper fans in United States are most concentrated in California (reach 597,397), Texas (reach 579,795), and Florida (reach 368,212). These three regions account for the largest share of the active audience.

What other brands do Cloth diaper fans also like?

Beyond Cloth diaper itself, the audience over-indexes on Celebrity (3.15×), Food and drink (2.27×), Arts and music (2.31×), and Food (2.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cloth diaper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.