A data profile of the people who buy, follow and care about Jejudo in Germany — modelled from more than twelve digital signal sources. Jejudo has an estimated audience of 940,670 people in Germany.
The average Jejudo fan in Germany is 35.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Gazebo, Kevin Costner, BTS, with strongest over-indexing on Gazebo (67.38× the country average).
Demographically, the Jejudo audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Risk Appetite, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Jejudo fan in Germany is balanced, around 35.8 years old, with strong Risk Appetite tendencies and a notable affinity for Gazebo.
The key figures that characterise the Jejudo profile in Germany.
45.5% are female, 54.5% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 35.8 |
| Estimated audience size | 940,670 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide Jejudo audience comes from Germany.
| Country | Share |
|---|---|
| Japan | 34.3% |
| United States | 14.9% |
| South Korea | 14.5% |
Where the Jejudo audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~70K | 1.72× | |
| 02 | Hessen | ~100K | 1.44× | |
| 03 | Hamburg | ~30K | 1.39× | |
| 04 | Baden-Württemberg | ~200K | 1.26× | |
| 05 | Bayern | ~200K | 1.20× | |
| 06 | Nordrhein-Westfalen | ~200K | 1.10× | |
| 07 | Bremen | ~9K | 1.10× | |
| 08 | Rheinland-Pfalz | ~50K | 1.01× | |
| 09 | Schleswig-Holstein | ~30K | 0.87× | |
| 10 | Saarland | ~10K | 0.83× | |
| 11 | Niedersachsen | ~70K | 0.82× | |
| 12 | Sachsen | ~40K | 0.81× | |
| 13 | Brandenburg | ~20K | 0.76× | |
| 14 | Thüringen | ~20K | 0.68× | |
| 15 | Mecklenburg-Vorpommern | ~10K | 0.65× | |
| 16 | Sachsen-Anhalt | ~20K | 0.64× |
The strongest cross-interests of the Jejudo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gazebo | Home & Garden | 67.38× | ||
| 02 | Asian supermarket | Shopping | 34.61× | ||
| 03 | Baby-led weaning | Technology & Electronics | 23.24× | ||
| 04 | IU (singer) | Music & Radio | 22.48× | ||
| 05 | G-Dragon | Music & Radio | 22.22× | ||
| 06 | Zombieland | Movies & TV | 21.47× | ||
| 07 | Simple Minds | Music & Radio | 19.64× | ||
| 08 | Kevin Costner | Movies & TV | 19.14× | ||
| 09 | BTS | Music & Radio | 17.84× | ||
| 10 | Skyfall | Movies & TV | 17.30× | ||
| 11 | Emma Stone | Movies & TV | 11.97× | ||
| 12 | Korean drama | Movies & TV | 11.69× | ||
| 13 | Coffee roasting | Food & Beverages | 8.24× | ||
| 14 | K-pop | Music & Radio | 8.08× | ||
| 15 | Nena | Music & Radio | 6.65× | ||
| 16 | Depeche Mode | Music & Radio | 6.25× | ||
| 17 | Home shopping | Shopping | 6.11× | ||
| 18 | Phil Collins | Music & Radio | 5.45× | ||
| 19 | Millie Bobby Brown | Movies & TV | 5.30× | ||
| 20 | David Bowie | Music & Radio | 5.28× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.68× | |
| Individualism | JOY | 1.56× | |
| Extroversion | THRILL | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.80× | |
| Patriotism | CONSERVATISM | 0.81× | |
| Mindfulness | BALANCE | 0.82× |
Jejudo has an estimated audience of 940,670 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
45.5% of Jejudo fans are female, 54.5% are male, with an average age of 35.8 years.
Jejudo fans show strongest brand affinity for Gazebo (67.38×), Kevin Costner (19.14×), and BTS (17.84×) over the country average.
Jejudo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Jejudo itself, the audience over-indexes on Kevin Costner (19.14×), BTS (17.84×), Baby-led weaning (23.24×), and IU (singer) (22.48×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Jejudo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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