Jejudo Audience in Germany
Jejudo has an estimated audience of 940,670 people in Germany. 45.5% are female, 54.5% are male, average age 35.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kevin Costner, Gazebo, IU (singer), BTS, Dua Lipa.
The average Jejudo fan in Germany is 35.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kevin Costner, Gazebo, IU (singer), with strongest over-indexing on Kevin Costner (33.89× the country average). Demographically, the Jejudo audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Urban Lifestyle, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Jejudo fans
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 35.8 |
| Estimated audience size | 940,670 |
Audience persona
The typical Jejudo fan in Germany is balanced, around 35.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Kevin Costner.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 230,247 | 1.12× |
| Bayern | 180,427 | 1.19× |
| Baden-Württemberg | 161,998 | 1.26× |
| Hessen | 104,985 | 1.46× |
| Berlin | 79,616 | 1.89× |
| Niedersachsen | 74,288 | 0.81× |
| Rheinland-Pfalz | 48,295 | 1.02× |
| Sachsen | 36,805 | 0.8× |
| Hamburg | 29,989 | 1.41× |
| Schleswig-Holstein | 28,695 | 0.85× |
| Brandenburg | 20,183 | 0.69× |
| Thüringen | 13,928 | 0.58× |
| Sachsen-Anhalt | 13,244 | 0.54× |
| Mecklenburg-Vorpommern | 9,617 | 0.54× |
| Bremen | 8,735 | 1.09× |
| Saarland | 8,489 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kevin Costner | 33.89× | Movies & TV |
| Gazebo | 49.78× | Home & Garden |
| IU (singer) | 20.81× | Music & Radio |
| BTS | 10.95× | Music & Radio |
| Dua Lipa | 10× | Music & Radio |
| Baby-led weaning | 17.95× | Technology & Electronics |
| Korean drama | 10.13× | Movies & TV |
| Livemusic | 4.24× | Music & Radio |
| Bargain Hunters | 10.97× | Shopping |
| Simple Minds | 21.9× | Music & Radio |
| Billy Joel | 14.14× | Music & Radio |
| Group buying | 8.61× | Shopping |
| Uniqlo | 4.16× | Shopping |
| J-pop | 9.48× | Music & Radio |
| Winona Ryder | 6.14× | Movies & TV |
| Skyfall | 17.08× | Movies & TV |
| Roxette | 10.73× | Music & Radio |
| Gloria Estefan | 25.46× | Music & Radio |
| K-pop | 5.49× | Music & Radio |
| Emma Stone | 8.18× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.86 |
| Risk Appetite | THRILL | 1.71 |
| Design Affinity | PREMIUM | 1.42 |
| Price Sensitivity | PREMIUM | 1.41 |
| Sustainability | BALANCE | 1.4 |
| Luxury Orientation | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 34.3% |
| United States | 14.9% |
| South Korea | 14.5% |
See Jejudo audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Jejudo have in Germany?
Jejudo has an estimated audience of 940,670 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jejudo fans?
45.5% of Jejudo fans are female, 54.5% are male, with an average age of 35.8 years.
Which brands do Jejudo fans like most?
Jejudo fans show strongest brand affinity for Kevin Costner (33.89×), Gazebo (49.78×), and IU (singer) (20.81×) over the country average.
Where do Jejudo fans live in Germany?
Jejudo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 230,247), Bayern (reach 180,427), and Baden-Württemberg (reach 161,998). These three regions account for the largest share of the active audience.
What other brands do Jejudo fans also like?
Beyond Jejudo itself, the audience over-indexes on Gazebo (49.78×), IU (singer) (20.81×), BTS (10.95×), and Dua Lipa (10×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jejudo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.