Rascasse Audience Intelligence

Gluten Audience in Germany

A data profile of the people who buy, follow and care about Gluten in Germany — modelled from more than twelve digital signal sources. Gluten has an estimated audience of 1,467,814 people in Germany.

#2445among Topic in Germany#123in Health

The average Gluten fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Felt, Kodi (software), Kaufland, with strongest over-indexing on Felt (19.03× the country average).

Demographically, the Gluten audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gluten fan in Germany is more female, around 42.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Felt.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gluten profile in Germany.

Audience size
1.5M
in Germany
Gender
74.8%♀
25.2% male
Age
42.3
average years
Country rank
#4548
Topic in Germany
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gluten fans

74.8% are female, 25.2% are male, average age 42.3.

Fig. 02

Gender split

74.8%
Female
25.2%
Male
Demographic split for Gluten audience in Germany
MetricValue
Female74.8%
Male25.2%
Average age42.3
Estimated audience size1,467,814
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Gluten audience in Germany
Age bracketShare%
16-1910%
20-2918%
30-3923%
40-4928%
50+22%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Gluten audience comes from Germany.

Worldwide audience distribution share by country for Gluten
CountryShare
United States26.4%
Japan11.7%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gluten audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gluten fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~400K1.12×
02Baden-Württemberg~200K1.10×
03Berlin~70K1.09×
04Bayern~300K1.08×
05Hamburg~40K1.08×
06Hessen~100K1.06×
07Bremen~10K1.04×
08Niedersachsen~100K1.03×
09Rheinland-Pfalz~80K1.03×
10Schleswig-Holstein~50K0.99×
11Sachsen~70K0.95×
12Mecklenburg-Vorpommern~30K0.93×
13Brandenburg~40K0.91×
14Saarland~20K0.91×
15Sachsen-Anhalt~30K0.86×
16Thüringen~30K0.86×
Fig. 06

Affinity by region

Affinity by region — Gluten, Germany
0.86×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gluten audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gluten audience
#·InterestCategoryAffinity×
01Tomato pasteFood & Beverages23.57×
02FeltFashion & Accessoires19.03×
03Kodi (software)Technology & Electronics12.21×
04AEGHome & Garden6.91×
05Fenerbahçe Men's BasketballSports3.36×
06KauflandShopping2.47×
07HygieneBeauty & Wellness2.26×
08Ernsting's familyShopping2.00×
09Netto Marken-DiscountShopping1.97×
10RossmannShopping1.83×
11Discount storesShopping1.75×
12ParentKids & Family1.70×
13MammalPets & Animals1.68×
14Healthy dietHealth1.66×
15DeichmannShopping1.65×
16Müller (company)Food & Beverages1.63×
17CuisineFood & Beverages1.55×
18Mix MarktShopping1.55×
19RecipesFood & Beverages1.52×
20BarbecueFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gluten audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gluten audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.42×
Convenience OrientationPREMIUM1.40×
MindfulnessBALANCE1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gluten audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.59×
Risk AppetiteTHRILL0.67×
DIY MentalityTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gluten have in Germany?

Gluten has an estimated audience of 1,467,814 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Gluten fans?

74.8% of Gluten fans are female, 25.2% are male, with an average age of 42.3 years.

03

Which brands do Gluten fans like most?

Gluten fans show strongest brand affinity for Felt (19.03×), Kodi (software) (12.21×), and Kaufland (2.47×) over the country average.

04

Where do Gluten fans live in Germany?

Gluten fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Gluten fans also like?

Beyond Gluten itself, the audience over-indexes on Kodi (software) (12.21×), Kaufland (2.47×), Discount stores (1.75×), and Netto Marken-Discount (1.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Gluten audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gluten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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