Gluten Audience in Germany
Gluten has an estimated audience of 1,467,814 people in Germany. 74.8% are female, 25.2% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kodi (software), Felt, Kaufland, Discount stores, Netto Marken-Discount.
The average Gluten fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kodi (software), Felt, Kaufland, with strongest over-indexing on Kodi (software) (12.21× the country average). Demographically, the Gluten audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Gluten fans
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 42.3 |
| Estimated audience size | 1,467,814 |
Audience persona
The typical Gluten fan in Germany is more female, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for Kodi (software).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 374,554 | 1.17× |
| Bayern | 263,672 | 1.12× |
| Baden-Württemberg | 226,326 | 1.13× |
| Niedersachsen | 150,161 | 1.05× |
| Hessen | 121,887 | 1.09× |
| Rheinland-Pfalz | 76,062 | 1.03× |
| Berlin | 75,152 | 1.15× |
| Sachsen | 66,867 | 0.93× |
| Schleswig-Holstein | 51,713 | 0.98× |
| Brandenburg | 39,806 | 0.87× |
| Hamburg | 36,681 | 1.11× |
| Sachsen-Anhalt | 31,009 | 0.82× |
| Thüringen | 29,706 | 0.79× |
| Mecklenburg-Vorpommern | 24,197 | 0.86× |
| Saarland | 15,574 | 0.86× |
| Bremen | 13,010 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kodi (software) | 12.21× | Technology & Electronics |
| Felt | 19.03× | Fashion & Accessoires |
| Kaufland | 2.47× | Shopping |
| Discount stores | 1.75× | Shopping |
| Netto Marken-Discount | 1.97× | Shopping |
| Tomato paste | 23.57× | Food & Beverages |
| Fenerbahçe Men's Basketball | 3.36× | Sports |
| Rossmann | 1.83× | Shopping |
| Cuisine | 1.55× | Food & Beverages |
| Hygiene | 2.26× | Beauty & Wellness |
| Deichmann | 1.65× | Shopping |
| AEG | 6.91× | Home & Garden |
| Wetter.com | 1.51× | Home & Garden |
| Recipes | 1.52× | Food & Beverages |
| Parent | 1.7× | Kids & Family |
| Barbecue | 1.51× | Food & Beverages |
| Mammal | 1.68× | Pets & Animals |
| Healthy diet | 1.66× | Health |
| Mix Markt | 1.55× | Shopping |
| Ernsting's family | 2× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.56 |
| Healthy Lifestyle | BALANCE | 1.45 |
| Sports Activity | POWER | 1.37 |
| Tradition | CONSERVATISM | 1.36 |
| Creativity | OPEN | 1.23 |
| Mindfulness | BALANCE | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.5% |
| Japan | 11.7% |
| Italy | 5.9% |
See Gluten audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Gluten have in Germany?
Gluten has an estimated audience of 1,467,814 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gluten fans?
74.8% of Gluten fans are female, 25.2% are male, with an average age of 42.3 years.
Which brands do Gluten fans like most?
Gluten fans show strongest brand affinity for Kodi (software) (12.21×), Felt (19.03×), and Kaufland (2.47×) over the country average.
Where do Gluten fans live in Germany?
Gluten fans in Germany are most concentrated in Nordrhein-Westfalen (reach 374,554), Bayern (reach 263,672), and Baden-Württemberg (reach 226,326). These three regions account for the largest share of the active audience.
What other brands do Gluten fans also like?
Beyond Gluten itself, the audience over-indexes on Felt (19.03×), Kaufland (2.47×), Discount stores (1.75×), and Netto Marken-Discount (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gluten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.