Felt Audience in Germany
A data profile of the people who buy, follow and care about Felt in Germany — modelled from more than twelve digital signal sources. Felt has an estimated audience of 411,508 people in Germany.
The average Felt fan in Germany is 44.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Gluten, Knitting, Weaving, with strongest over-indexing on Gluten (19.03× the country average).
Demographically, the Felt audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Creativity, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Felt fan in Germany is more female, around 44.5 years old, with strong Creativity tendencies and a notable affinity for Gluten.
At a glance
The key figures that characterise the Felt profile in Germany.
Search interest · 12-month trend
Demographics of Felt fans
78.3% are female, 21.7% are male, average age 44.5.
Gender split
| Metric | Value |
|---|---|
| Female | 78.3% |
| Male | 21.7% |
| Average age | 44.5 |
| Estimated audience size | 411,508 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 30% |
Worldwide distribution
of the worldwide Felt audience comes from Germany.
| Country | Share |
|---|---|
| Brazil | 18.2% |
| United States | 15.5% |
| Italy | 8.9% |
Geography
Where the Felt audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rheinland-Pfalz | ~30K | 1.33× | |
| 02 | Bayern | ~80K | 1.19× | |
| 03 | Nordrhein-Westfalen | ~100K | 1.15× | |
| 04 | Baden-Württemberg | ~60K | 1.10× | |
| 05 | Berlin | ~20K | 1.07× | |
| 06 | Hessen | ~30K | 1.04× | |
| 07 | Niedersachsen | ~40K | 1.01× | |
| 08 | Sachsen | ~20K | 1.00× | |
| 09 | Schleswig-Holstein | ~10K | 0.98× | |
| 10 | Hamburg | ~9K | 0.98× | |
| 11 | Thüringen | ~10K | 0.93× | |
| 12 | Bremen | ~3K | 0.93× | |
| 13 | Brandenburg | ~10K | 0.89× | |
| 14 | Saarland | ~5K | 0.89× | |
| 15 | Mecklenburg-Vorpommern | ~7K | 0.85× | |
| 16 | Sachsen-Anhalt | ~9K | 0.84× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Felt audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gluten | Health | 19.03× | ||
| 02 | Georgia O'Keeffe | Arts & Culture | 16.08× | ||
| 03 | Requiem for a Dream | Movies & TV | 13.36× | ||
| 04 | Paul Klee | Arts & Culture | 13.36× | ||
| 05 | Elizabeth Olsen | Movies & TV | 11.31× | ||
| 06 | Jeremy Renner | Movies & TV | 10.48× | ||
| 07 | Baby toys | Kids & Family | 10.29× | ||
| 08 | Chris Hemsworth | Movies & TV | 7.19× | ||
| 09 | Slim-fit pants | Fashion & Accessoires | 7.16× | ||
| 10 | Weaving | Fashion & Accessoires | 6.81× | ||
| 11 | Zoe Saldana | Movies & TV | 5.10× | ||
| 12 | Floral design | Home & Garden | 5.08× | ||
| 13 | Knitting | Home & Garden | 5.04× | ||
| 14 | Sewing machine | Home & Garden | 4.40× | ||
| 15 | Embroidery | Home & Garden | 4.40× | ||
| 16 | Crochet | Home & Garden | 4.21× | ||
| 17 | Children's literature | Literature | 4.00× | ||
| 18 | Sewing | Home & Garden | 3.57× | ||
| 19 | Child development | Business & Career | 3.00× | ||
| 20 | Tagesschau | Movies & TV | 1.91× |
Personality of the Felt audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 2.21× | |
| Community Orientation | OPEN | 1.65× | |
| Tradition | CONSERVATISM | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.83× | |
| Social Media Usage | JOY | 0.86× | |
| Sports Activity | POWER | 0.89× |
Frequently asked questions
How many fans does Felt have in Germany?
Felt has an estimated audience of 411,508 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Felt fans?
78.3% of Felt fans are female, 21.7% are male, with an average age of 44.5 years.
Which brands do Felt fans like most?
Felt fans show strongest brand affinity for Gluten (19.03×), Knitting (5.04×), and Weaving (6.81×) over the country average.
Where do Felt fans live in Germany?
Felt fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do Felt fans also like?
Beyond Felt itself, the audience over-indexes on Knitting (5.04×), Weaving (6.81×), Baby toys (10.29×), and Crochet (4.21×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Felt audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Felt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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