Felt Audience in Germany
Felt has an estimated audience of 411,508 people in Germany. 78.3% are female, 21.7% are male, average age 44.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Picnic, Goes, Saving, Solo climbing.
The average Felt fan in Germany is 44.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Picnic, Goes, with strongest over-indexing on Rossmann (1.91× the country average). Demographically, the Felt audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Creativity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Felt fans
| Metric | Value |
|---|---|
| Female | 78.3% |
| Male | 21.7% |
| Average age | 44.5 |
| Estimated audience size | 411,508 |
Audience persona
The typical Felt fan in Germany is more female, around 44.5 years old, with strong Creativity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 108,641 | 1.21× |
| Bayern | 82,961 | 1.25× |
| Baden-Württemberg | 63,699 | 1.13× |
| Niedersachsen | 41,665 | 1.04× |
| Hessen | 32,614 | 1.04× |
| Rheinland-Pfalz | 25,602 | 1.24× |
| Sachsen | 20,057 | 0.99× |
| Berlin | 19,674 | 1.07× |
| Schleswig-Holstein | 14,912 | 1.01× |
| Brandenburg | 11,057 | 0.87× |
| Thüringen | 9,417 | 0.9× |
| Hamburg | 9,220 | 0.99× |
| Sachsen-Anhalt | 8,468 | 0.79× |
| Mecklenburg-Vorpommern | 6,336 | 0.81× |
| Saarland | 4,111 | 0.81× |
| Bremen | 2,950 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.91× | Shopping |
| Picnic | 8.73× | Kids & Family |
| Goes | 1.99× | Travel & Leisure |
| Saving | 1.67× | Business & Career |
| Solo climbing | 4.61× | Sports |
| The Hooters | 9.76× | Music & Radio |
| Škoda Kodiaq | 2.29× | Cars & Mobility |
| Collectable | 1.6× | Kids & Family |
| Israel | 1.88× | Travel & Leisure |
| Jack White | 1.56× | Movies & TV |
| The Hunt (2012 film) | 3.31× | Movies & TV |
| Nationality | 2.13× | Politics & Society |
| Geothermal heating | 3.38× | Home & Garden |
| Corfu (regional unit) | 2.05× | Travel & Leisure |
| Humulus lupulus | 9.89× | Food & Beverages |
| Figure painting (hobby) | 2.43× | Arts & Culture |
| Huck (magazine) | 5.23× | Internet & Social Media |
| Women's empowerment | 1.94× | Politics & Society |
| Humans (TV series) | 2.61× | Movies & TV |
| Hockenheim | 4.14× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 2.45 |
| Tradition | CONSERVATISM | 1.53 |
| DIY Mentality | THRILL | 1.5 |
| Pet Ownership | JOY | 1.46 |
| Urban Lifestyle | OPEN | 1.41 |
| Price Sensitivity | PREMIUM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 18.2% |
| United States | 15.5% |
| Italy | 8.9% |
See Felt audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Felt have in Germany?
Felt has an estimated audience of 411,508 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Felt fans?
78.3% of Felt fans are female, 21.7% are male, with an average age of 44.5 years.
Which brands do Felt fans like most?
Felt fans show strongest brand affinity for Rossmann (1.91×), Picnic (8.73×), and Goes (1.99×) over the country average.
Where do Felt fans live in Germany?
Felt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 108,641), Bayern (reach 82,961), and Baden-Württemberg (reach 63,699). These three regions account for the largest share of the active audience.
What other brands do Felt fans also like?
Beyond Felt itself, the audience over-indexes on Picnic (8.73×), Goes (1.99×), Saving (1.67×), and Solo climbing (4.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Felt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.