Felt Audience in United States

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Felt has an estimated audience of 1,523,157 people in United States. 71.3% are female, 28.7% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Bank account, Natural rubber, Home equity, Collectable, Nationality.

The average Felt fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bank account, Natural rubber, Home equity, with strongest over-indexing on Bank account (2.73× the country average). Demographically, the Felt audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Felt fans

Demographic split for Felt audience in United States
MetricValue
Female71.3%
Male28.7%
Average age41.4
Estimated audience size1,523,157

Audience persona

The typical Felt fan in United States is more female, around 41.4 years old, with strong Design Affinity tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Felt in United States
RegionReachAffinity
California195,1971.17×
Texas141,5931.08×
Florida98,7920.96×
New York97,2941.14×
Colorado64,2982.68×
Illinois47,5910.94×
Georgia47,4061.01×
Pennsylvania43,6050.85×
North Carolina41,5880.91×
Ohio40,0830.85×
Michigan37,0760.93×
Virginia36,9991×
Washington32,5481.07×
New Jersey32,0390.83×
Tennessee29,7980.98×
Maryland28,8851.1×
Arizona28,1360.9×
Massachusetts26,0310.87×
Indiana25,8500.93×
Utah25,0311.84×
Missouri23,3460.95×
Minnesota21,8931×
Alabama21,7221.02×
Oklahoma20,9881.24×
Wisconsin20,7820.91×
South Carolina20,2070.88×
Oregon19,5801.12×
Louisiana19,3760.99×
Kentucky17,9600.94×
Nevada13,3520.91×
Connecticut13,1310.86×
Mississippi12,8471.02×
Arkansas12,6381.01×
Kansas11,8100.98×
Iowa10,7260.85×
Idaho9,1931.2×
New Mexico8,1471.07×
Nebraska6,6410.87×
Hawaii6,3140.96×
West Virginia5,4980.78×
New Hampshire5,0400.84×
Washington, District of Columbia5,0041.09×
Maine4,6820.86×
Rhode Island3,8570.8×
Montana3,5660.84×
Delaware3,2920.78×
Alaska3,0520.94×
South Dakota2,7380.78×
North Dakota2,6110.83×
Vermont2,2910.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Felt audience
BrandAffinityCategory
Bank account2.73×Business & Career
Natural rubber2.1×Cars & Mobility
Home equity1.89×Home & Garden
Collectable1.51×Kids & Family
Nationality1.59×Politics & Society
Home staging3.65×Home & Garden
JDSU1.86×Business & Career
Janitor3.7×Home & Garden
Women's empowerment2.39×Politics & Society
Hayward, California5.51×Travel & Leisure
Staycation1.64×Home & Garden
Mothercare1.6×Kids & Family
Steampunk1.85×Fashion & Accessoires
Paul Dano1.97×Movies & TV
Corona (band)2.05×Music & Radio
A Streetcar Named Desire (1951 film)3.88×Movies & TV
Iron Man (film)1.57×Movies & TV
JibJab1.86×Internet & Social Media
JTV (Indonesia)1.67×
Solo climbing2.11×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Felt audience
TraitClusterScore
Design AffinityPREMIUM2.37
SustainabilityBALANCE1.81
CreativityOPEN1.75
DIY MentalityTHRILL1.62
ExtroversionTHRILL1.52
Community OrientationOPEN1.46

Worldwide distribution

Worldwide audience distribution share by country for Felt
CountryShare
Brazil18.2%
United States15.5%
Italy8.9%

See Felt audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Felt have in United States?

Felt has an estimated audience of 1,523,157 people in United States, concentrated in California and Texas.

What is the gender split and age of Felt fans?

71.3% of Felt fans are female, 28.7% are male, with an average age of 41.4 years.

Which brands do Felt fans like most?

Felt fans show strongest brand affinity for Bank account (2.73×), Natural rubber (2.1×), and Home equity (1.89×) over the country average.

Where do Felt fans live in United States?

Felt fans in United States are most concentrated in California (reach 195,197), Texas (reach 141,593), and Florida (reach 98,792). These three regions account for the largest share of the active audience.

What other brands do Felt fans also like?

Beyond Felt itself, the audience over-indexes on Natural rubber (2.1×), Home equity (1.89×), Collectable (1.51×), and Nationality (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Felt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.