Rascasse Audience Intelligence

Felt Audience in United States

A data profile of the people who buy, follow and care about Felt in United States — modelled from more than twelve digital signal sources. Felt has an estimated audience of 1,523,157 people in United States.

#7225among Topic in United States#775in Fashion & Accessoires

The average Felt fan in United States is 41.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Colorado.

Top brand affinities include Hobby Lobby, Do it yourself (DIY), Sewing machine, with strongest over-indexing on Hobby Lobby (1.9× the country average).

Demographically, the Felt audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Design Affinity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Felt fan in United States is more female, around 41.4 years old, with strong Design Affinity tendencies and a notable affinity for Hobby Lobby.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Felt profile in United States.

Audience size
1.5M
in United States
Gender
71.3%♀
28.7% male
Age
41.4
average years
Country rank
#17553
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Felt fans

71.3% are female, 28.7% are male, average age 41.4.

Fig. 02

Gender split

71.3%
Female
28.7%
Male
Demographic split for Felt audience in United States
MetricValue
Female71.3%
Male28.7%
Average age41.4
Estimated audience size1,523,157
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Felt audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3918%
40-4920%
50+27%
Fig. 04

Worldwide distribution

15.5%

of the worldwide Felt audience comes from United States.

Worldwide audience distribution share by country for Felt
CountryShare
Brazil18.2%
United States15.5%
Italy8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Felt audience in United States is strongest.

Fig. 05

Top regions by affinity

Felt fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~100K4.61×
02Utah~20K1.72×
03Idaho~10K1.40×
04New York~100K1.20×
05Oklahoma~20K1.20×
06Maryland~30K1.11×
07California~200K1.10×
08Washington, District of Columbia~5K1.07×
09Oregon~20K1.04×
10Texas~100K1.02×
11New Mexico~8K1.02×
12Arkansas~10K1.00×
13Washington~30K0.98×
14Alaska~3K0.98×
15Hawaii~6K0.97×
16Virginia~40K0.95×
17Minnesota~20K0.95×
18Louisiana~20K0.95×
19Mississippi~10K0.94×
20Kansas~10K0.94×
21Georgia~40K0.93×
22Alabama~20K0.93×
23Kentucky~20K0.92×
24Montana~4K0.91×
25Vermont~2K0.91×
26Illinois~50K0.90×
27Indiana~30K0.90×
28Missouri~20K0.90×
29Wisconsin~20K0.89×
30Nebraska~7K0.89×
31Maine~5K0.89×
32Tennessee~30K0.88×
33Nevada~10K0.88×
34North Dakota~3K0.88×
35Michigan~30K0.87×
36South Dakota~3K0.87×
37Florida~90K0.86×
38Arizona~30K0.86×
39New Hampshire~5K0.85×
40North Carolina~40K0.84×
41Iowa~10K0.84×
42South Carolina~20K0.83×
43Connecticut~10K0.83×
44West Virginia~6K0.83×
45Rhode Island~4K0.83×
46Delaware~3K0.83×
47Massachusetts~20K0.82×
48Pennsylvania~40K0.81×
49Ohio~40K0.80×
50New Jersey~30K0.79×
Fig. 06

Affinity by region

Affinity by region — Felt, United States
0.79×1.00×4.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Felt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Felt audience
#·InterestCategoryAffinity×
01Taika WaititiMovies & TV12.39×
02RavelryInternet & Social Media7.13×
03Sewing machineHome & Garden4.48×
04Non-alcoholic beverageFood & Beverages3.19×
05SewingHome & Garden2.94×
06Microwave ovenHome & Garden2.63×
07WeavingFashion & Accessoires2.61×
08HatFashion & Accessoires2.29×
09Diane KeatonMovies & TV2.24×
10KnittingHome & Garden2.23×
11InnovationBusiness & Career2.16×
12Vintage clothingFashion & Accessoires2.07×
13Hobby LobbyHome & Garden1.90×
14IKEAHome & Garden1.78×
15EtsyFashion & Accessoires1.74×
16TrousersFashion & Accessoires1.73×
17DrawingHome & Garden1.71×
18GoogleInternet & Social Media1.66×
19Do it yourself (DIY)Home & Garden1.62×
20Trader Joe'sShopping1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Felt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Felt audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.82×
Community OrientationOPEN1.58×
SustainabilityBALANCE1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Felt audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.85×
Risk AppetiteTHRILL0.97×
Pet OwnershipJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Felt have in United States?

Felt has an estimated audience of 1,523,157 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Felt fans?

71.3% of Felt fans are female, 28.7% are male, with an average age of 41.4 years.

03

Which brands do Felt fans like most?

Felt fans show strongest brand affinity for Hobby Lobby (1.9×), Do it yourself (DIY) (1.62×), and Sewing machine (4.48×) over the country average.

04

Where do Felt fans live in United States?

Felt fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Colorado (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Felt fans also like?

Beyond Felt itself, the audience over-indexes on Do it yourself (DIY) (1.62×), Sewing machine (4.48×), Sewing (2.94×), and Taika Waititi (12.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Felt audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Felt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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