AEG Target Market in Germany
A data profile of the people who buy, follow and care about AEG in Germany — modelled from more than twelve digital signal sources. AEG has an estimated audience of 721,935 people in Germany.
The average AEG fan in Germany is 44.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Obi (store), SunExpress, Targobank, with strongest over-indexing on Obi (store) (2.36× the country average).
Demographically, the AEG audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical AEG fan in Germany is more female, around 44.5 years old, with strong Quality Awareness tendencies and a notable affinity for Obi (store).
At a glance
The key figures that characterise the AEG profile in Germany.
Search interest · 12-month trend
Customer demographics of AEG
58.5% are female, 41.5% are male, average age 44.5.
Gender split
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 44.5 |
| Estimated audience size | 721,935 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 29% | |
| 50+ | 27% |
Worldwide distribution
of the worldwide AEG audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 13.4% |
| Italy | 11.6% |
| United Kingdom | 9.3% |
Geography
Where the AEG audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~100K | 1.15× | |
| 02 | Bayern | ~100K | 1.14× | |
| 03 | Berlin | ~40K | 1.13× | |
| 04 | Saarland | ~10K | 1.13× | |
| 05 | Nordrhein-Westfalen | ~200K | 1.09× | |
| 06 | Hessen | ~60K | 1.07× | |
| 07 | Rheinland-Pfalz | ~40K | 1.01× | |
| 08 | Sachsen | ~40K | 1.01× | |
| 09 | Brandenburg | ~20K | 1.00× | |
| 10 | Niedersachsen | ~70K | 0.98× | |
| 11 | Sachsen-Anhalt | ~20K | 0.94× | |
| 12 | Thüringen | ~20K | 0.94× | |
| 13 | Mecklenburg-Vorpommern | ~10K | 0.89× | |
| 14 | Hamburg | ~10K | 0.86× | |
| 15 | Bremen | ~5K | 0.85× | |
| 16 | Schleswig-Holstein | ~20K | 0.84× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the AEG audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bauknecht | Home & Garden | 14.87× | ||
| 02 | Clothes dryer | Home & Garden | 8.08× | ||
| 03 | Vacuum cleaner | Home & Garden | 4.24× | ||
| 04 | SunExpress | Travel & Leisure | 4.00× | ||
| 05 | Targobank | Business & Career | 3.84× | ||
| 06 | Refrigerator | Home & Garden | 3.44× | ||
| 07 | Home Appliances | Home & Garden | 2.89× | ||
| 08 | Postbank | Business & Career | 2.75× | ||
| 09 | QVC | Movies & TV | 2.74× | ||
| 10 | Chair | Home & Garden | 2.60× | ||
| 11 | FRITZ!Box | Technology & Electronics | 2.54× | ||
| 12 | Commerzbank | Business & Career | 2.46× | ||
| 13 | Obi (store) | Shopping | 2.36× | ||
| 14 | Hornbach | Shopping | 2.07× | ||
| 15 | REWE | Shopping | 1.98× | ||
| 16 | Aldi | Shopping | 1.94× | ||
| 17 | IKEA | Home & Garden | 1.91× | ||
| 18 | Garden | Home & Garden | 1.85× | ||
| 19 | Internet & Social Media | 1.80× | |||
| 20 | Kaufland | Shopping | 1.79× |
Personality of the AEG audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.62× | |
| DIY Mentality | THRILL | 1.55× | |
| Need for Security | CONSERVATISM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.53× | |
| Risk Appetite | THRILL | 0.65× | |
| Extroversion | THRILL | 0.66× |
Frequently asked questions
Who is AEG's target market in Germany?
AEG's target market in Germany covers an estimated 721,935 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of AEG customers?
58.5% of the AEG audience are female, 41.5% are male, with an average age of 44.5 years.
Which brands do AEG fans like most?
AEG fans show strongest brand affinity for Obi (store) (2.36×), SunExpress (4×), and Targobank (3.84×) over the country average.
Where do AEG fans live in Germany?
AEG fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do AEG fans also like?
Beyond AEG itself, the audience over-indexes on SunExpress (4×), Targobank (3.84×), Commerzbank (2.46×), and Vacuum cleaner (4.24×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Domestic appliances audiences in Germany
See AEG audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for AEG. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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