AEG Audience in Germany
AEG has an estimated audience of 713,023 people in Germany. 58.5% are female, 41.5% are male, average age 44.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Obi (store), Targobank, Bauknecht, Vacuum cleaner, Commerzbank.
The average AEG fan in Germany is 44.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Obi (store), Targobank, Bauknecht, with strongest over-indexing on Obi (store) (2.36× the country average). Demographically, the AEG audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Domestic appliances
Demographics of AEG fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 44.5 |
| Estimated audience size | 713,023 |
Audience persona
The typical AEG fan in Germany is more female, around 44.5 years old, with strong Quality Awareness tendencies and a notable affinity for Obi (store).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 171,173 | 1.1× |
| Bayern | 132,753 | 1.16× |
| Baden-Württemberg | 117,004 | 1.2× |
| Niedersachsen | 67,857 | 0.98× |
| Hessen | 59,278 | 1.09× |
| Berlin | 37,105 | 1.16× |
| Rheinland-Pfalz | 35,804 | 1× |
| Sachsen | 35,049 | 1× |
| Brandenburg | 22,174 | 1× |
| Schleswig-Holstein | 21,630 | 0.84× |
| Sachsen-Anhalt | 16,807 | 0.91× |
| Thüringen | 16,251 | 0.89× |
| Hamburg | 14,053 | 0.87× |
| Mecklenburg-Vorpommern | 11,745 | 0.86× |
| Saarland | 9,504 | 1.09× |
| Bremen | 5,065 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Obi (store) | 2.36× | Shopping |
| Targobank | 3.84× | Business & Career |
| Bauknecht | 14.87× | Home & Garden |
| Vacuum cleaner | 4.24× | Home & Garden |
| Commerzbank | 2.46× | Business & Career |
| Postbank | 2.75× | Business & Career |
| REWE | 1.98× | Shopping |
| Home Appliances | 2.89× | Home & Garden |
| IKEA | 1.91× | Home & Garden |
| Clothes dryer | 8.08× | Home & Garden |
| Aldi | 1.94× | Shopping |
| Garden | 1.85× | Home & Garden |
| Refrigerator | 3.44× | Home & Garden |
| Globus Baumarkt | 2.07× | Shopping |
| Chair | 2.6× | Home & Garden |
| FRITZ!Box | 2.54× | Technology & Electronics |
| Hornbach | 2.07× | Shopping |
| 1.8× | Internet & Social Media | |
| SunExpress | 4× | Travel & Leisure |
| Gala | 1.92× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.91 |
| Design Affinity | PREMIUM | 1.91 |
| DIY Mentality | THRILL | 1.66 |
| Indulgence | JOY | 1.4 |
| Need for Security | CONSERVATISM | 1.34 |
| Family Orientation | CONSERVATISM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 13.4% |
| Italy | 11.6% |
| United Kingdom | 9.2% |
See AEG audiences in other countries
More Domestic appliances audiences in Germany
Frequently asked questions
How many fans does AEG have in Germany?
AEG has an estimated audience of 713,023 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of AEG fans?
58.5% of AEG fans are female, 41.5% are male, with an average age of 44.5 years.
Which brands do AEG fans like most?
AEG fans show strongest brand affinity for Obi (store) (2.36×), Targobank (3.84×), and Bauknecht (14.87×) over the country average.
Where do AEG fans live in Germany?
AEG fans in Germany are most concentrated in Nordrhein-Westfalen (reach 171,173), Bayern (reach 132,753), and Baden-Württemberg (reach 117,004). These three regions account for the largest share of the active audience.
What other brands do AEG fans also like?
Beyond AEG itself, the audience over-indexes on Targobank (3.84×), Bauknecht (14.87×), Vacuum cleaner (4.24×), and Commerzbank (2.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for AEG. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.