Bauknecht Audience in Germany
Bauknecht has an estimated audience of 410,227 people in Germany. 59.9% are female, 40.1% are male, average age 42.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Corfu (regional unit), Rossmann, Therme Erding, Mothercare, Nationality.
The average Bauknecht fan in Germany is 42.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Corfu (regional unit), Rossmann, Therme Erding, with strongest over-indexing on Corfu (regional unit) (21.49× the country average). Demographically, the Bauknecht audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Bauknecht fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 42.9 |
| Estimated audience size | 410,227 |
Audience persona
The typical Bauknecht fan in Germany is more female, around 42.9 years old, with strong Quality Awareness tendencies and a notable affinity for Corfu (regional unit).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 97,338 | 1.08× |
| Baden-Württemberg | 73,591 | 1.31× |
| Bayern | 71,750 | 1.09× |
| Niedersachsen | 39,606 | 0.99× |
| Hessen | 33,192 | 1.06× |
| Rheinland-Pfalz | 20,999 | 1.02× |
| Berlin | 20,497 | 1.12× |
| Sachsen | 18,598 | 0.92× |
| Schleswig-Holstein | 13,801 | 0.94× |
| Brandenburg | 12,119 | 0.95× |
| Thüringen | 10,134 | 0.97× |
| Hamburg | 10,050 | 1.08× |
| Sachsen-Anhalt | 9,603 | 0.9× |
| Mecklenburg-Vorpommern | 6,588 | 0.84× |
| Saarland | 3,912 | 0.78× |
| Bremen | 3,260 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Corfu (regional unit) | 21.49× | Travel & Leisure |
| Rossmann | 1.79× | Shopping |
| Therme Erding | 6.18× | Travel & Leisure |
| Mothercare | 2.36× | Kids & Family |
| Nationality | 3.29× | Politics & Society |
| Pillow | 1.56× | Home & Garden |
| VfL Wolfsburg | 1.7× | Sports |
| Jack White | 1.66× | Movies & TV |
| Škoda Kodiaq | 1.61× | Cars & Mobility |
| Metamorphoses | 2.59× | Literature |
| Haitian Vodou | 2.35× | Politics & Society |
| Clare of Assisi | 14.65× | Politics & Society |
| Natural rubber | 1.62× | Cars & Mobility |
| Coworking | 2.52× | Business & Career |
| Video izle | 2.06× | |
| Hockenheim | 4.75× | Travel & Leisure |
| Home Delivery | 1.55× | Food & Beverages |
| Esra Erol | 2.96× | Movies & TV |
| MK | 1.52× | Music & Radio |
| Peugeot 308 | 1.83× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.34 |
| Convenience Orientation | PREMIUM | 1.67 |
| Indulgence | JOY | 1.47 |
| DIY Mentality | THRILL | 1.43 |
| Design Affinity | PREMIUM | 1.35 |
| Healthy Lifestyle | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 63.6% |
| Switzerland | 8.8% |
| Netherlands | 5.1% |
See Bauknecht audiences in other countries
More Home & Garden audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Bauknecht have in Germany?
Bauknecht has an estimated audience of 410,227 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Bauknecht fans?
59.9% of Bauknecht fans are female, 40.1% are male, with an average age of 42.9 years.
Which brands do Bauknecht fans like most?
Bauknecht fans show strongest brand affinity for Corfu (regional unit) (21.49×), Rossmann (1.79×), and Therme Erding (6.18×) over the country average.
Where do Bauknecht fans live in Germany?
Bauknecht fans in Germany are most concentrated in Nordrhein-Westfalen (reach 97,338), Baden-Württemberg (reach 73,591), and Bayern (reach 71,750). These three regions account for the largest share of the active audience.
What other brands do Bauknecht fans also like?
Beyond Bauknecht itself, the audience over-indexes on Rossmann (1.79×), Therme Erding (6.18×), Mothercare (2.36×), and Nationality (3.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bauknecht. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.