Bauknecht Target Market in Germany
A data profile of the people who buy, follow and care about Bauknecht in Germany — modelled from more than twelve digital signal sources. Bauknecht has an estimated audience of 398,678 people in Germany.
The average Bauknecht fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Whirlpool Corporation, Jennifer Love Hewitt, James Franco, with strongest over-indexing on Whirlpool Corporation (49.85× the country average).
Demographically, the Bauknecht audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bauknecht fan in Germany is more female, around 42.3 years old, with strong Quality Awareness tendencies and a notable affinity for Whirlpool Corporation.
At a glance
The key figures that characterise the Bauknecht profile in Germany.
Search interest · 12-month trend
Customer demographics of Bauknecht
58.1% are female, 41.9% are male, average age 42.3.
Gender split
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 42.3 |
| Estimated audience size | 398,678 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 28% | |
| 50+ | 21% |
Worldwide distribution
of the worldwide Bauknecht audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 63.5% |
| Switzerland | 8.4% |
| Netherlands | 5.1% |
Geography
Where the Bauknecht audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~70K | 1.29× | |
| 02 | Bayern | ~70K | 1.07× | |
| 03 | Berlin | ~20K | 1.06× | |
| 04 | Nordrhein-Westfalen | ~90K | 1.05× | |
| 05 | Hessen | ~30K | 1.05× | |
| 06 | Hamburg | ~10K | 1.05× | |
| 07 | Rheinland-Pfalz | ~20K | 1.01× | |
| 08 | Brandenburg | ~10K | 0.99× | |
| 09 | Thüringen | ~10K | 0.98× | |
| 10 | Niedersachsen | ~40K | 0.97× | |
| 11 | Sachsen-Anhalt | ~10K | 0.97× | |
| 12 | Schleswig-Holstein | ~10K | 0.95× | |
| 13 | Bremen | ~3K | 0.95× | |
| 14 | Sachsen | ~20K | 0.94× | |
| 15 | Mecklenburg-Vorpommern | ~7K | 0.88× | |
| 16 | Saarland | ~4K | 0.84× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Bauknecht audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Whirlpool Corporation | Home & Garden | 49.85× | ||
| 02 | Jennifer Love Hewitt | Movies & TV | 20.00× | ||
| 03 | James Franco | Movies & TV | 20.00× | ||
| 04 | Rosario Dawson | Movies & TV | 20.00× | ||
| 05 | Hilary Swank | Movies & TV | 20.00× | ||
| 06 | AEG | Home & Garden | 14.87× | ||
| 07 | Chat room | Internet & Social Media | 13.51× | ||
| 08 | D&R | Technology & Electronics | 11.90× | ||
| 09 | Dishwasher | Home & Garden | 11.59× | ||
| 10 | Tefal | Home & Garden | 11.54× | ||
| 11 | Trabzonspor | Sports | 8.27× | ||
| 12 | Süper Lig | Sports | 7.89× | ||
| 13 | Beşiktaş J.K. | Sports | 6.91× | ||
| 14 | Fenerbahçe S.K. | Sports | 6.73× | ||
| 15 | SunExpress | Travel & Leisure | 5.74× | ||
| 16 | Targobank | Business & Career | 4.94× | ||
| 17 | Refrigerator | Home & Garden | 4.57× | ||
| 18 | Kitchenware | Home & Garden | 3.75× | ||
| 19 | Home Appliances | Home & Garden | 3.08× | ||
| 20 | ImmoScout24 | Home & Garden | 2.43× |
Personality of the Bauknecht audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.96× | |
| Convenience Orientation | PREMIUM | 2.01× | |
| Indulgence | JOY | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.85× | |
| Sports Activity | POWER | 0.85× | |
| Mindfulness | BALANCE | 0.90× |
Frequently asked questions
Who is Bauknecht's target market in Germany?
Bauknecht's target market in Germany covers an estimated 398,678 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Bauknecht customers?
58.1% of the Bauknecht audience are female, 41.9% are male, with an average age of 42.3 years.
Which brands do Bauknecht fans like most?
Bauknecht fans show strongest brand affinity for Whirlpool Corporation (49.85×), Jennifer Love Hewitt (20×), and James Franco (20×) over the country average.
Where do Bauknecht fans live in Germany?
Bauknecht fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Baden-Württemberg (reach ~70K), and Bayern (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do Bauknecht fans also like?
Beyond Bauknecht itself, the audience over-indexes on Jennifer Love Hewitt (20×), James Franco (20×), Trabzonspor (8.27×), and SunExpress (5.74×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Home & Garden audiences in Germany
- Obi (store) (19,801,773)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bauknecht. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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