Tefal Audience in Germany
Tefal has an estimated audience of 822,845 people in Germany. 65.7% are female, 34.3% are male, average age 42.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Groupe SEB, Clothes dryer, Kitchen stove, TomTom, Le Creuset.
The average Tefal fan in Germany is 42.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Groupe SEB, Clothes dryer, Kitchen stove, with strongest over-indexing on Groupe SEB (105.17× the country average). Demographically, the Tefal audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Domestic appliances
Demographics of Tefal fans
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 42.9 |
| Estimated audience size | 822,845 |
Audience persona
The typical Tefal fan in Germany is more female, around 42.9 years old, with strong Quality Awareness tendencies and a notable affinity for Groupe SEB.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 225,569 | 1.25× |
| Bayern | 133,848 | 1.01× |
| Baden-Württemberg | 124,653 | 1.11× |
| Niedersachsen | 86,504 | 1.08× |
| Hessen | 73,878 | 1.18× |
| Rheinland-Pfalz | 48,779 | 1.18× |
| Berlin | 39,814 | 1.08× |
| Schleswig-Holstein | 29,330 | 0.99× |
| Sachsen | 29,052 | 0.72× |
| Brandenburg | 21,619 | 0.85× |
| Hamburg | 18,672 | 1× |
| Thüringen | 16,273 | 0.78× |
| Sachsen-Anhalt | 16,028 | 0.75× |
| Mecklenburg-Vorpommern | 11,848 | 0.75× |
| Saarland | 11,713 | 1.16× |
| Bremen | 7,697 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Groupe SEB | 105.17× | Home & Garden |
| Clothes dryer | 27.05× | Home & Garden |
| Kitchen stove | 14.43× | Home & Garden |
| TomTom | 29.38× | Technology & Electronics |
| Le Creuset | 26.03× | Home & Garden |
| reisenthel | 13.39× | Fashion & Accessoires |
| Electronics | 6.45× | Technology & Electronics |
| Dishwasher | 21.21× | Home & Garden |
| Bauhaus | 5.09× | Shopping |
| Monchhichi | 14.55× | Kids & Family |
| Refrigerator | 8.34× | Home & Garden |
| Smeg (appliances) | 15.92× | Home & Garden |
| Seiko Epson | 27.82× | Technology & Electronics |
| Kitchenware | 7.64× | Home & Garden |
| Cleaning agent | 12.67× | Home & Garden |
| Peter Hahn | 11.81× | Fashion & Accessoires |
| Street One | 7.89× | Fashion & Accessoires |
| Netto Marken-Discount | 4.16× | Shopping |
| QVC | 6.18× | Movies & TV |
| Microwave oven | 10.04× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.16 |
| DIY Mentality | THRILL | 1.88 |
| Convenience Orientation | PREMIUM | 1.67 |
| Design Affinity | PREMIUM | 1.63 |
| Indulgence | JOY | 1.62 |
| Price Sensitivity | PREMIUM | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 10.9% |
| United Kingdom | 9.8% |
| Germany | 8.7% |
See Tefal audiences in other countries
More Domestic appliances audiences in Germany
Frequently asked questions
How many fans does Tefal have in Germany?
Tefal has an estimated audience of 822,845 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tefal fans?
65.7% of Tefal fans are female, 34.3% are male, with an average age of 42.9 years.
Which brands do Tefal fans like most?
Tefal fans show strongest brand affinity for Groupe SEB (105.17×), Clothes dryer (27.05×), and Kitchen stove (14.43×) over the country average.
Where do Tefal fans live in Germany?
Tefal fans in Germany are most concentrated in Nordrhein-Westfalen (reach 225,569), Bayern (reach 133,848), and Baden-Württemberg (reach 124,653). These three regions account for the largest share of the active audience.
What other brands do Tefal fans also like?
Beyond Tefal itself, the audience over-indexes on Clothes dryer (27.05×), Kitchen stove (14.43×), TomTom (29.38×), and Le Creuset (26.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tefal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.