TomTom Audience in Germany
TomTom has an estimated audience of 619,022 people in Germany. 16.5% are female, 83.5% are male, average age 47.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Google Maps, Waze, Big Ben, Navigation, Traffic congestion.
The average TomTom fan in Germany is 47.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Google Maps, Waze, Big Ben, with strongest over-indexing on Google Maps (15.94× the country average). Demographically, the TomTom audience skews more male with an average age of 47.0, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Entertainment
Demographics of TomTom fans
| Metric | Value |
|---|---|
| Female | 16.5% |
| Male | 83.5% |
| Average age | 47.0 |
| Estimated audience size | 619,022 |
Audience persona
The typical TomTom fan in Germany is more male, around 47.0 years old, with strong Quality Awareness tendencies and a notable affinity for Google Maps.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 170,022 | 1.26× |
| Baden-Württemberg | 101,737 | 1.2× |
| Bayern | 99,534 | 1× |
| Niedersachsen | 71,740 | 1.19× |
| Hessen | 47,618 | 1.01× |
| Rheinland-Pfalz | 32,727 | 1.06× |
| Sachsen | 28,638 | 0.94× |
| Berlin | 24,678 | 0.89× |
| Brandenburg | 20,301 | 1.06× |
| Schleswig-Holstein | 20,000 | 0.9× |
| Sachsen-Anhalt | 16,377 | 1.02× |
| Thüringen | 15,455 | 0.98× |
| Hamburg | 10,678 | 0.76× |
| Mecklenburg-Vorpommern | 10,408 | 0.88× |
| Saarland | 7,249 | 0.95× |
| Bremen | 4,726 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 15.94× | Internet & Social Media |
| Waze | 38.4× | Internet & Social Media |
| Big Ben | 30.57× | Travel & Leisure |
| Navigation | 26.65× | Cars & Mobility |
| Traffic congestion | 20.07× | Cars & Mobility |
| Satellite navigation | 32.94× | Technology & Electronics |
| AutoZone | 44.12× | Cars & Mobility |
| GeoGuessr | 6.15× | Internet & Social Media |
| AutoScout24 | 3.44× | Cars & Mobility |
| TP-Link | 19.47× | Technology & Electronics |
| Pep Boys | 20× | Shopping |
| Metz | 32.63× | Travel & Leisure |
| Kenwood Corporation | 14.52× | Technology & Electronics |
| FRITZ!Box | 3.8× | Technology & Electronics |
| AkzoNobel | 18.53× | Home & Garden |
| Sanitas | 59.97× | Health |
| Ford Ranger | 10.91× | Cars & Mobility |
| Petrol engine | 3.87× | Cars & Mobility |
| Full-size car | 8.52× | Cars & Mobility |
| Tunic | 10.55× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.35 |
| Need for Security | CONSERVATISM | 1.87 |
| DIY Mentality | THRILL | 1.23 |
| Convenience Orientation | PREMIUM | 1.2 |
| Price Sensitivity | PREMIUM | 1.18 |
| Luxury Orientation | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 16.2% |
| United States | 13.9% |
| United Kingdom | 10.0% |
See TomTom audiences in other countries
More Entertainment audiences in Germany
- Apple (15,661,924)
- Samsung (9,615,492)
- Sony (1,855,611)
- Yamaha Corporation (1,600,426)
- JBL (1,573,053)
Frequently asked questions
How many fans does TomTom have in Germany?
TomTom has an estimated audience of 619,022 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of TomTom fans?
16.5% of TomTom fans are female, 83.5% are male, with an average age of 47.0 years.
Which brands do TomTom fans like most?
TomTom fans show strongest brand affinity for Google Maps (15.94×), Waze (38.4×), and Big Ben (30.57×) over the country average.
Where do TomTom fans live in Germany?
TomTom fans in Germany are most concentrated in Nordrhein-Westfalen (reach 170,022), Baden-Württemberg (reach 101,737), and Bayern (reach 99,534). These three regions account for the largest share of the active audience.
What other brands do TomTom fans also like?
Beyond TomTom itself, the audience over-indexes on Waze (38.4×), Big Ben (30.57×), Navigation (26.65×), and Traffic congestion (20.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for TomTom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.