Rascasse Audience Intelligence

AkzoNobel Target Market in Germany

A data profile of the people who buy, follow and care about AkzoNobel in Germany — modelled from more than twelve digital signal sources. AkzoNobel has an estimated audience of 333,183 people in Germany.

#2049among Brand in Germany#790in Home & Garden

The average AkzoNobel fan in Germany is 40.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AkzoNobel profile in Germany.

Audience size
333K
in Germany
Gender
50.1%♀
49.9% male
Age
40.7
average years
Country rank
#16081
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of AkzoNobel

50.1% are female, 49.9% are male, average age 40.7.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for AkzoNobel audience in Germany
MetricValue
Female50.1%
Male49.9%
Average age40.7
Estimated audience size333,183
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the AkzoNobel audience in Germany
Age bracketShare%
16-1913%
20-2920%
30-3924%
40-4923%
50+20%
Fig. 04

Worldwide distribution

13.3%

of the worldwide AkzoNobel audience comes from Germany.

Worldwide audience distribution share by country for AkzoNobel
CountryShare
Germany13.3%
India10.2%
United States8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AkzoNobel audience in Germany is strongest.

Fig. 05

Top regions by affinity

AkzoNobel customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.97×
02Hessen~40K1.67×
03Hamburg~10K1.30×
04Baden-Württemberg~60K1.26×
05Bayern~60K1.16×
06Bremen~3K0.99×
07Schleswig-Holstein~10K0.98×
08Rheinland-Pfalz~20K0.97×
09Niedersachsen~30K0.96×
10Sachsen~10K0.86×
11Saarland~3K0.83×
12Berlin~10K0.82×
13Mecklenburg-Vorpommern~5K0.78×
14Sachsen-Anhalt~7K0.77×
15Thüringen~7K0.77×
16Brandenburg~7K0.72×
Fig. 06

Affinity by region

Affinity by region — AkzoNobel, Germany
0.72×1.00×1.97×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for AkzoNobel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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