TomTom Audience in United States

TomTom logo

TomTom has an estimated audience of 530,189 people in United States. 47.7% are female, 52.3% are male, average age 39.1. Top regions: California, Texas, New York. Top brand affinities: Hostelling International, MapQuest, Bank of America, Anjelica Huston, Sideways.

The average TomTom fan in United States is 39.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hostelling International, MapQuest, Bank of America, with strongest over-indexing on Hostelling International (126.88× the country average). Demographically, the TomTom audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

Demographics of TomTom fans

Demographic split for TomTom audience in United States
MetricValue
Female47.7%
Male52.3%
Average age39.1
Estimated audience size530,189

Audience persona

The typical TomTom fan in United States is balanced, around 39.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Hostelling International.

Top regions in United States

Top regions ranked by reach for TomTom in United States
RegionReachAffinity
California108,5031.86×
Texas64,0491.41×
New York36,0661.22×
Florida35,2420.98×
Illinois19,4941.1×
Pennsylvania17,1250.96×
Ohio15,4790.95×
Michigan15,4721.12×
Georgia15,2900.94×
North Carolina15,2090.95×
New Jersey14,6361.09×
Virginia14,6161.13×
Massachusetts13,9971.34×
Washington12,0431.13×
Arizona10,9801.01×
Tennessee9,7150.91×
Maryland9,5711.05×
Indiana9,1930.95×
Colorado8,8451.06×
Missouri8,0110.94×
Minnesota7,6581.01×
Wisconsin7,3670.92×
South Carolina7,0200.88×
Louisiana6,2030.91×
Oregon6,1531.01×
Kentucky6,0800.91×
Alabama6,0700.82×
Connecticut5,8001.09×
Oklahoma5,4200.92×
Nevada5,1251×
Iowa4,3551×
Utah4,0580.85×
Arkansas3,8940.89×
Kansas3,8880.93×
Mississippi3,2420.74×
New Hampshire3,0571.46×
Nebraska2,3680.89×
Idaho2,2330.84×
Washington, District of Columbia2,0991.32×
Maine2,0841.1×
New Mexico2,0150.76×
West Virginia2,0120.82×
Hawaii1,6940.74×
Rhode Island1,6891×
Delaware1,2360.85×
Vermont1,2141.3×
Montana1,1560.79×
North Dakota9880.91×
Alaska9210.81×
South Dakota9190.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TomTom audience
BrandAffinityCategory
Hostelling International126.88×Travel & Leisure
MapQuest63.1×Internet & Social Media
Bank of America14.65×Business & Career
Anjelica Huston73.86×Movies & TV
Sideways79.72×Movies & TV
TransUnion47.75×Technology & Electronics
Felicity Jones68.96×Movies & TV
CheapOair40.49×Travel & Leisure
Waterworld71.95×Movies & TV
CDW89.94×Technology & Electronics
Alan Turing82.05×Politics & Society
Laura Dern43.65×Movies & TV
Antonio Gates115.38×Sports
V for Vendetta (film)55.42×Movies & TV
Omio145.01×Travel & Leisure
Super 8 (film)39.75×Movies & TV
Pitney Bowes68.52×Technology & Electronics
Copa Airlines46.92×Travel & Leisure
Aetna24.91×Business & Career
Shawn Johnson65.2×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TomTom audience
TraitClusterScore
Luxury OrientationPREMIUM3.56
SustainabilityBALANCE2.55
Design AffinityPREMIUM2.5
Healthy LifestyleBALANCE2.17
Early Adopter MentalityPOWER2.13
LGBTQ+ IdentityOPEN1.83

Worldwide distribution

Worldwide audience distribution share by country for TomTom
CountryShare
Germany16.2%
United States13.9%
United Kingdom10.0%

See TomTom audiences in other countries

More Entertainment audiences in United States

Frequently asked questions

How many fans does TomTom have in United States?

TomTom has an estimated audience of 530,189 people in United States, concentrated in California and Texas.

What is the gender split and age of TomTom fans?

47.7% of TomTom fans are female, 52.3% are male, with an average age of 39.1 years.

Which brands do TomTom fans like most?

TomTom fans show strongest brand affinity for Hostelling International (126.88×), MapQuest (63.1×), and Bank of America (14.65×) over the country average.

Where do TomTom fans live in United States?

TomTom fans in United States are most concentrated in California (reach 108,503), Texas (reach 64,049), and New York (reach 36,066). These three regions account for the largest share of the active audience.

What other brands do TomTom fans also like?

Beyond TomTom itself, the audience over-indexes on MapQuest (63.1×), Bank of America (14.65×), Anjelica Huston (73.86×), and Sideways (79.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TomTom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.