Shawn Johnson Audience in United States

Shawn Johnson logo

Shawn Johnson has an estimated audience of 800,181 people in United States. 83.8% are female, 16.2% are male, average age 39.0. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Cincinnati Bearcats, Cherish (group), Whataburger, Paducah, Kentucky.

The average Shawn Johnson fan in United States is 39.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Cincinnati Bearcats, Cherish (group), with strongest over-indexing on Elsword (31.36× the country average). Demographically, the Shawn Johnson audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Gymnastics

Demographics of Shawn Johnson fans

Demographic split for Shawn Johnson audience in United States
MetricValue
Female83.8%
Male16.2%
Average age39.0
Estimated audience size800,181

Audience persona

The typical Shawn Johnson fan in United States is more female, around 39.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Shawn Johnson in United States
RegionReachAffinity
California63,5430.72×
Texas56,0360.81×
Florida39,0420.72×
New York38,9280.87×
Illinois29,4551.1×
Pennsylvania29,1401.08×
Ohio27,7881.13×
North Carolina22,2010.92×
Tennessee21,5381.34×
Michigan20,6760.99×
Iowa19,6832.99×
Georgia18,7270.76×
Virginia18,6500.96×
New Jersey17,5540.86×
Indiana17,1191.17×
Minnesota16,7671.46×
Massachusetts16,7391.06×
Missouri15,7221.22×
Colorado15,3921.22×
Washington14,7480.92×
Wisconsin13,8311.15×
Arizona12,7230.78×
Maryland11,5690.84×
South Carolina11,1710.93×
Alabama10,1260.91×
Kentucky9,2440.92×
Utah8,7771.22×
Oklahoma8,5220.96×
Oregon7,9840.87×
Kansas7,5041.19×
Louisiana7,3990.72×
Connecticut7,2110.9×
Arkansas5,7440.87×
Nebraska5,2411.31×
Nevada5,0990.66×
Mississippi4,4820.68×
Idaho4,4141.1×
New Hampshire3,2501.03×
West Virginia2,9690.8×
Maine2,8941.01×
South Dakota2,6991.46×
New Mexico2,5090.63×
Washington, District of Columbia2,4011×
Montana2,3561.06×
Hawaii2,3350.68×
Rhode Island2,3210.91×
North Dakota1,6671.01×
Delaware1,5760.71×
Vermont1,3560.97×
Alaska1,1470.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shawn Johnson audience
BrandAffinityCategory
Elsword31.36×Games
Cincinnati Bearcats17.9×Sports
Cherish (group)18.52×Music & Radio
Whataburger1.7×Food & Beverages
Paducah, Kentucky8.63×Travel & Leisure
Bank account2.1×Business & Career
Keene, New Hampshire15.3×Travel & Leisure
Cachorro3.38×Pets & Animals
Nebraska1.5×Travel & Leisure
JDSU1.68×Business & Career
Kenitra, Morocco30.18×Travel & Leisure
Mothercare1.71×Kids & Family
Morphine (band)4.18×Music & Radio
Imerovigli19.93×Travel & Leisure
headspace4.61×Health
Kona Grill5.26×Food & Beverages
Hofstra University9.27×Business & Career
Home staging2.41×Home & Garden
Hijab Online Store100.1×Shopping
Historic site1.78×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shawn Johnson audience
TraitClusterScore
Luxury OrientationPREMIUM2.52
Risk AppetiteTHRILL1.77
ExtroversionTHRILL1.34
CreativityOPEN1.32
SustainabilityBALANCE1.23
Healthy LifestyleBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for Shawn Johnson
CountryShare
United States81.1%
Australia5.4%
Canada4.2%

See Shawn Johnson audiences in other countries

More Gymnastics audiences in United States

Frequently asked questions

How many fans does Shawn Johnson have in United States?

Shawn Johnson has an estimated audience of 800,181 people in United States, concentrated in California and Texas.

What is the gender split and age of Shawn Johnson fans?

83.8% of Shawn Johnson fans are female, 16.2% are male, with an average age of 39.0 years.

Which brands do Shawn Johnson fans like most?

Shawn Johnson fans show strongest brand affinity for Elsword (31.36×), Cincinnati Bearcats (17.9×), and Cherish (group) (18.52×) over the country average.

Where do Shawn Johnson fans live in United States?

Shawn Johnson fans in United States are most concentrated in California (reach 63,543), Texas (reach 56,036), and Florida (reach 39,042). These three regions account for the largest share of the active audience.

What other brands do Shawn Johnson fans also like?

Beyond Shawn Johnson itself, the audience over-indexes on Cincinnati Bearcats (17.9×), Cherish (group) (18.52×), Whataburger (1.7×), and Paducah, Kentucky (8.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shawn Johnson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.