McKayla Maroney Audience in United States

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McKayla Maroney has an estimated audience of 442,672 people in United States. 34.8% are female, 65.2% are male, average age 31.3. Top regions: California, Texas, New York. Top brand affinities: Alaska, Minnesota, Dog breed, Nebraska, Winemaking.

The average McKayla Maroney fan in United States is 31.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Alaska, Minnesota, Dog breed, with strongest over-indexing on Alaska (3.28× the country average). Demographically, the McKayla Maroney audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Early Adopter Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Gymnastics

Demographics of McKayla Maroney fans

Demographic split for McKayla Maroney audience in United States
MetricValue
Female34.8%
Male65.2%
Average age31.3
Estimated audience size442,672

Audience persona

The typical McKayla Maroney fan in United States is more male, around 31.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for McKayla Maroney in United States
RegionReachAffinity
California56,2481.16×
Texas36,3010.95×
New York25,2951.02×
Florida24,0660.8×
Virginia21,9872.04×
Illinois17,3501.18×
Pennsylvania17,3171.16×
Ohio13,6811×
North Carolina12,4880.94×
Massachusetts12,1281.39×
Georgia11,4240.84×
New Jersey11,3641.01×
Michigan11,0420.95×
Arizona10,3801.15×
Washington9,8391.11×
Colorado8,9921.29×
Minnesota8,3751.32×
Tennessee7,8460.88×
Indiana7,7810.96×
Maryland7,7011.01×
Missouri7,4581.05×
Wisconsin7,2351.09×
South Carolina5,4340.82×
Alabama5,3100.86×
Oregon5,2811.04×
Connecticut4,7361.07×
Kentucky4,5860.83×
Oklahoma4,4770.91×
Louisiana4,3390.76×
Utah4,2001.06×
Nevada3,5620.83×
Iowa3,4430.94×
Kansas3,4210.98×
Arkansas2,6740.73×
New Mexico2,4141.09×
Nebraska2,1170.95×
New Hampshire2,1131.21×
Mississippi2,0200.55×
Idaho1,9090.86×
Washington, District of Columbia1,8261.37×
Hawaii1,7550.92×
Maine1,6111.02×
West Virginia1,5530.75×
Rhode Island1,4081×
Montana1,2090.98×
Alaska9731.03×
Delaware9680.79×
South Dakota8400.82×
Vermont7410.95×
North Dakota7400.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for McKayla Maroney audience
BrandAffinityCategory
Alaska3.28×Travel & Leisure
Minnesota2.67×Travel & Leisure
Dog breed1.56×Pets & Animals
Nebraska2.56×Travel & Leisure
Winemaking3.13×Food & Beverages
Sinaloa2.37×Travel & Leisure
Google Analytics3.11×Internet & Social Media
Atkins diet3.25×Health
Justice1.6×Politics & Society
Sailor2.58×Travel & Leisure
IS (Infinite Stratos)1.87×Literature
Hypertext2.74×Technology & Electronics
Kerala2.67×Travel & Leisure
WESH1.88×Movies & TV
ABC 7 Chicago1.55×Movies & TV
Enfamil2.36×Kids & Family
Ironmongery3.52×Home & Garden
Michael Jr. Comedy10.24×Movies & TV
Google Wallet2.34×Technology & Electronics
Monroe Carell Jr. Children's Hospital at Vanderbilt6.39×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by McKayla Maroney audience
TraitClusterScore
Early Adopter MentalityPOWER1.88
IndividualismJOY1.47
Social Media UsageJOY1.45
LGBTQ+ IdentityOPEN1.19
Convenience OrientationPREMIUM1.17
IndulgenceJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for McKayla Maroney
CountryShare
United States73.1%
Canada5.5%
United Kingdom4.1%

See McKayla Maroney audiences in other countries

More Gymnastics audiences in United States

Frequently asked questions

How many fans does McKayla Maroney have in United States?

McKayla Maroney has an estimated audience of 442,672 people in United States, concentrated in California and Texas.

What is the gender split and age of McKayla Maroney fans?

34.8% of McKayla Maroney fans are female, 65.2% are male, with an average age of 31.3 years.

Which brands do McKayla Maroney fans like most?

McKayla Maroney fans show strongest brand affinity for Alaska (3.28×), Minnesota (2.67×), and Dog breed (1.56×) over the country average.

Where do McKayla Maroney fans live in United States?

McKayla Maroney fans in United States are most concentrated in California (reach 56,248), Texas (reach 36,301), and New York (reach 25,295). These three regions account for the largest share of the active audience.

What other brands do McKayla Maroney fans also like?

Beyond McKayla Maroney itself, the audience over-indexes on Minnesota (2.67×), Dog breed (1.56×), Nebraska (2.56×), and Winemaking (3.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for McKayla Maroney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.