A data profile of the people who buy, follow and care about Gabby Douglas in United States — modelled from more than twelve digital signal sources. Gabby Douglas has an estimated audience of 573,983 people in United States.
The average Gabby Douglas fan in United States is 36.1 years old, more female, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Lindsey Vonn, Simone Biles, Smoothie King, with strongest over-indexing on Lindsey Vonn (69.72× the country average).
Demographically, the Gabby Douglas audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Gabby Douglas fan in United States is more female, around 36.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Lindsey Vonn.
The key figures that characterise the Gabby Douglas profile in United States.
62.7% are female, 37.3% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 36.1 |
| Estimated audience size | 573,983 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 13% |
Where the Gabby Douglas audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Georgia | ~30K | 1.71× | |
| 02 | Maryland | ~10K | 1.60× | |
| 03 | Virginia | ~20K | 1.58× | |
| 04 | Mississippi | ~7K | 1.58× | |
| 05 | Washington, District of Columbia | ~2K | 1.54× | |
| 06 | Alabama | ~10K | 1.51× | |
| 07 | Louisiana | ~10K | 1.48× | |
| 08 | South Carolina | ~10K | 1.43× | |
| 09 | North Carolina | ~20K | 1.39× | |
| 10 | Delaware | ~2K | 1.27× | |
| 11 | Iowa | ~5K | 1.20× | |
| 12 | Illinois | ~20K | 1.18× | |
| 13 | Arkansas | ~5K | 1.14× | |
| 14 | Tennessee | ~10K | 1.12× | |
| 15 | Texas | ~50K | 1.10× | |
| 16 | Michigan | ~10K | 1.10× | |
| 17 | Missouri | ~9K | 1.09× | |
| 18 | Connecticut | ~6K | 1.09× | |
| 19 | Pennsylvania | ~20K | 1.08× | |
| 20 | Ohio | ~20K | 1.08× | |
| 21 | New Jersey | ~10K | 1.06× | |
| 22 | Indiana | ~10K | 1.05× | |
| 23 | Minnesota | ~8K | 1.05× | |
| 24 | Florida | ~40K | 1.01× | |
| 25 | New York | ~30K | 0.98× | |
| 26 | Massachusetts | ~10K | 0.95× | |
| 27 | Wisconsin | ~7K | 0.95× | |
| 28 | Kentucky | ~6K | 0.92× | |
| 29 | Kansas | ~4K | 0.92× | |
| 30 | South Dakota | ~1K | 0.88× | |
| 31 | Colorado | ~7K | 0.86× | |
| 32 | Oklahoma | ~5K | 0.86× | |
| 33 | Nebraska | ~2K | 0.85× | |
| 34 | Rhode Island | ~1K | 0.85× | |
| 35 | California | ~50K | 0.80× | |
| 36 | North Dakota | <1K | 0.80× | |
| 37 | Hawaii | ~2K | 0.79× | |
| 38 | Nevada | ~4K | 0.75× | |
| 39 | West Virginia | ~2K | 0.75× | |
| 40 | Vermont | <1K | 0.75× | |
| 41 | Utah | ~3K | 0.74× | |
| 42 | Alaska | <1K | 0.74× | |
| 43 | Arizona | ~8K | 0.73× | |
| 44 | New Hampshire | ~1K | 0.73× | |
| 45 | Montana | ~1K | 0.73× | |
| 46 | Maine | ~1K | 0.72× | |
| 47 | Washington | ~7K | 0.70× | |
| 48 | Idaho | ~2K | 0.66× | |
| 49 | New Mexico | ~2K | 0.65× | |
| 50 | Oregon | ~4K | 0.64× |
The strongest cross-interests of the Gabby Douglas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lindsey Vonn | Sports | 69.72× | ||
| 02 | Simone Biles | Sports | 60.04× | ||
| 03 | Polly Pocket | Kids & Family | 40.27× | ||
| 04 | Moon Boots | Fashion & Accessoires | 33.54× | ||
| 05 | Steffi Graf | Sports | 20.00× | ||
| 06 | The Kills | Music & Radio | 20.00× | ||
| 07 | Disclosure (band) | Music & Radio | 20.00× | ||
| 08 | Garfield | Movies & TV | 18.38× | ||
| 09 | Smoothie King | Food & Beverages | 14.05× | ||
| 10 | Venus Williams | Sports | 11.28× | ||
| 11 | Stretching | Sports | 8.65× | ||
| 12 | Hot yoga | Sports | 8.45× | ||
| 13 | Charlie Hunnam | Movies & TV | 7.80× | ||
| 14 | QVC | Movies & TV | 5.10× | ||
| 15 | Gymnastics | Sports | 3.58× | ||
| 16 | FedEx | Business & Career | 3.39× | ||
| 17 | Discount stores | Shopping | 3.21× | ||
| 18 | TMZ | Internet & Social Media | 2.66× | ||
| 19 | Mortgage loans | Business & Career | 2.54× | ||
| 20 | Shopping malls | Shopping | 2.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.76× | |
| Patriotism | CONSERVATISM | 1.62× | |
| Price Sensitivity | PREMIUM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.80× | |
| Pet Ownership | JOY | 0.82× | |
| DIY Mentality | THRILL | 0.86× |
Gabby Douglas has an estimated audience of 573,983 people in United States, concentrated in Texas and California.
62.7% of Gabby Douglas fans are female, 37.3% are male, with an average age of 36.1 years.
Gabby Douglas fans show strongest brand affinity for Lindsey Vonn (69.72×), Simone Biles (60.04×), and Smoothie King (14.05×) over the country average.
Gabby Douglas fans in United States are most concentrated in Texas (reach ~50K), California (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Gabby Douglas itself, the audience over-indexes on Simone Biles (60.04×), Smoothie King (14.05×), Polly Pocket (40.27×), and Garfield (18.38×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Gabby Douglas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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