Gabby Douglas Audience in United States
Gabby Douglas has an estimated audience of 520,420 people in United States. 62.7% are female, 37.3% are male, average age 36.1. Top regions: Texas, California, Florida. Top brand affinities: Historic site, Shea Homes, Elsword, Tezz, Palm Harbor Homes.
The average Gabby Douglas fan in United States is 36.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Historic site, Shea Homes, Elsword, with strongest over-indexing on Historic site (20× the country average). Demographically, the Gabby Douglas audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Career Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Gymnastics
Demographics of Gabby Douglas fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 36.1 |
| Estimated audience size | 520,420 |
Audience persona
The typical Gabby Douglas fan in United States is more female, around 36.1 years old, with strong Career Orientation tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 50,433 | 1.13× |
| California | 48,523 | 0.85× |
| Florida | 36,418 | 1.03× |
| New York | 29,139 | 1× |
| Georgia | 26,694 | 1.67× |
| North Carolina | 21,967 | 1.4× |
| Illinois | 20,966 | 1.21× |
| Virginia | 20,447 | 1.61× |
| Pennsylvania | 19,097 | 1.09× |
| Ohio | 17,076 | 1.07× |
| Michigan | 14,919 | 1.1× |
| New Jersey | 14,041 | 1.06× |
| Maryland | 13,914 | 1.55× |
| Tennessee | 11,784 | 1.13× |
| South Carolina | 10,903 | 1.39× |
| Alabama | 10,499 | 1.44× |
| Massachusetts | 10,210 | 1× |
| Indiana | 10,053 | 1.06× |
| Louisiana | 9,513 | 1.42× |
| Missouri | 9,345 | 1.11× |
| Minnesota | 8,267 | 1.11× |
| Arizona | 8,010 | 0.75× |
| Wisconsin | 7,681 | 0.98× |
| Washington | 7,662 | 0.73× |
| Colorado | 7,484 | 0.91× |
| Mississippi | 6,226 | 1.45× |
| Kentucky | 5,898 | 0.9× |
| Connecticut | 5,718 | 1.1× |
| Iowa | 5,266 | 1.23× |
| Oklahoma | 4,974 | 0.86× |
| Arkansas | 4,829 | 1.13× |
| Kansas | 3,838 | 0.94× |
| Oregon | 3,747 | 0.63× |
| Nevada | 3,725 | 0.74× |
| Utah | 3,565 | 0.76× |
| Washington, District of Columbia | 2,371 | 1.52× |
| Nebraska | 2,173 | 0.83× |
| Hawaii | 1,743 | 0.78× |
| Delaware | 1,716 | 1.19× |
| West Virginia | 1,652 | 0.68× |
| Idaho | 1,647 | 0.63× |
| New Mexico | 1,605 | 0.61× |
| New Hampshire | 1,414 | 0.69× |
| Rhode Island | 1,323 | 0.8× |
| Maine | 1,285 | 0.69× |
| South Dakota | 986 | 0.82× |
| Montana | 970 | 0.67× |
| North Dakota | 758 | 0.71× |
| Alaska | 698 | 0.63× |
| Vermont | 597 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 20× | Arts & Culture |
| Shea Homes | 33.73× | Home & Garden |
| Elsword | 26.05× | Games |
| Tezz | 9.12× | Movies & TV |
| Palm Harbor Homes | 21.96× | Home & Garden |
| Home staging | 5.72× | Home & Garden |
| Whataburger | 1.71× | Food & Beverages |
| University at Albany, SUNY | 20× | Business & Career |
| Litter box | 1.68× | Pets & Animals |
| JDSU | 2.25× | Business & Career |
| Building envelope | 7.07× | Home & Garden |
| Bank account | 1.76× | Business & Career |
| Nebraska | 1.91× | Travel & Leisure |
| Kansas | 1.81× | Travel & Leisure |
| UK garage | 3.57× | Music & Radio |
| Mothercare | 1.9× | Kids & Family |
| Mortgage insurance | 2.64× | Business & Career |
| Cachorro | 3.02× | Pets & Animals |
| Justice | 1.5× | Politics & Society |
| Staycation | 1.69× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.4 |
| Design Affinity | PREMIUM | 1.37 |
| Mindfulness | BALANCE | 1.33 |
| Indulgence | JOY | 1.33 |
| Price Sensitivity | PREMIUM | 1.29 |
| Luxury Orientation | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 85.8% |
| Canada | 2.5% |
| Brazil | 2.1% |
See Gabby Douglas audiences in other countries
More Gymnastics audiences in United States
- Simone Biles (4,909,254)
- Shawn Johnson (800,182)
- McKayla Maroney (442,672)
- Brian Ortega (374,885)
- Aly Raisman (342,668)
Frequently asked questions
How many fans does Gabby Douglas have in United States?
Gabby Douglas has an estimated audience of 520,420 people in United States, concentrated in Texas and California.
What is the gender split and age of Gabby Douglas fans?
62.7% of Gabby Douglas fans are female, 37.3% are male, with an average age of 36.1 years.
Which brands do Gabby Douglas fans like most?
Gabby Douglas fans show strongest brand affinity for Historic site (20×), Shea Homes (33.73×), and Elsword (26.05×) over the country average.
Where do Gabby Douglas fans live in United States?
Gabby Douglas fans in United States are most concentrated in Texas (reach 50,433), California (reach 48,523), and Florida (reach 36,418). These three regions account for the largest share of the active audience.
What other brands do Gabby Douglas fans also like?
Beyond Gabby Douglas itself, the audience over-indexes on Shea Homes (33.73×), Elsword (26.05×), Tezz (9.12×), and Palm Harbor Homes (21.96×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Gabby Douglas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.