Super 8 (film) Audience in United States

Super 8 (film) has an estimated audience of 2,720,846 people in United States. 49.4% are female, 50.6% are male, average age 44.9. Top regions: Texas, California, Florida. Top brand affinities: Starship Troopers (film), Anjelica Huston, CheapOair, TransUnion, Bank of America.

The average Super 8 (film) fan in United States is 44.9 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Starship Troopers (film), Anjelica Huston, CheapOair, with strongest over-indexing on Starship Troopers (film) (71.07× the country average). Demographically, the Super 8 (film) audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Super 8 (film) fans

Demographic split for Super 8 (film) audience in United States
MetricValue
Female49.4%
Male50.6%
Average age44.9
Estimated audience size2,720,846

Audience persona

The typical Super 8 (film) fan in United States is balanced, around 44.9 years old, with strong Extroversion tendencies and a notable affinity for Starship Troopers (film).

Top regions in United States

Top regions ranked by reach for Super 8 (film) in United States
RegionReachAffinity
Texas264,3521.13×
California159,6650.53×
Florida113,2060.61×
Illinois103,1291.14×
New York78,4040.52×
North Carolina76,4810.93×
Georgia75,7110.9×
Virginia69,5901.05×
Ohio64,9730.78×
Missouri61,2011.4×
Tennessee59,6581.09×
Arizona59,3981.07×
Pennsylvania56,8830.62×
Colorado52,2841.22×
Michigan51,5230.72×
Indiana51,2181.03×
Wisconsin48,4691.18×
Louisiana42,3871.21×
Arkansas39,4571.76×
South Carolina39,0720.95×
Minnesota39,0201×
Oklahoma37,9931.26×
Kentucky37,2421.09×
Iowa36,6511.63×
Mississippi35,8281.6×
Washington35,5060.65×
Kansas34,0361.59×
New Jersey32,7970.47×
Maryland32,1850.69×
Alabama30,8780.81×
Oregon26,5400.85×
Nebraska21,9851.61×
Massachusetts20,1230.38×
Connecticut20,1030.74×
Utah19,4760.8×
Nevada17,7150.67×
New Mexico17,4001.28×
Montana16,6142.2×
South Dakota16,0562.55×
Idaho15,9261.17×
West Virginia14,3321.13×
Wyoming10,0162.48×
Maine6,5070.67×
North Dakota5,6941.02×
New Hampshire5,0310.47×
Delaware4,0320.54×
Washington, District of Columbia3,0900.38×
Rhode Island2,9600.34×
Alaska2,7480.47×
Hawaii2,3530.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Super 8 (film) audience
BrandAffinityCategory
Starship Troopers (film)71.07×Movies & TV
Anjelica Huston61.61×Movies & TV
CheapOair37.87×Travel & Leisure
TransUnion38.19×Technology & Electronics
Bank of America10.99×Business & Career
David Harbour29.25×Movies & TV
Copa Airlines48.29×Travel & Leisure
Renaissance Hotels91.57×Travel & Leisure
The A-Team67.05×Movies & TV
His Dark Materials60.6×Movies & TV
Edward Norton31.82×Movies & TV
Battle Angel Alita91.24×Literature
Julia Louis-Dreyfus25.77×Movies & TV
Battlestar Galactica40.65×Movies & TV
Laura Dern25.12×Movies & TV
Ridley Scott41.66×Movies & TV
Vikings (TV series)11.11×Movies & TV
Bill Murray17.93×Movies & TV
Avatar (2009 film)25.26×Movies & TV
Laurence Fishburne22.37×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Super 8 (film) audience
TraitClusterScore
ExtroversionTHRILL1.45
Risk AppetiteTHRILL1.4
Early Adopter MentalityPOWER1.33
Need for SecurityCONSERVATISM1.3
TravellingTHRILL1.28
Healthy LifestyleBALANCE1.26

Worldwide distribution

Worldwide audience distribution share by country for Super 8 (film)
CountryShare
United States60.0%
Canada8.1%
India3.7%

See Super 8 (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Super 8 (film) have in United States?

Super 8 (film) has an estimated audience of 2,720,846 people in United States, concentrated in Texas and California.

What is the gender split and age of Super 8 (film) fans?

49.4% of Super 8 (film) fans are female, 50.6% are male, with an average age of 44.9 years.

Which brands do Super 8 (film) fans like most?

Super 8 (film) fans show strongest brand affinity for Starship Troopers (film) (71.07×), Anjelica Huston (61.61×), and CheapOair (37.87×) over the country average.

Where do Super 8 (film) fans live in United States?

Super 8 (film) fans in United States are most concentrated in Texas (reach 264,352), California (reach 159,665), and Florida (reach 113,206). These three regions account for the largest share of the active audience.

What other brands do Super 8 (film) fans also like?

Beyond Super 8 (film) itself, the audience over-indexes on Anjelica Huston (61.61×), CheapOair (37.87×), TransUnion (38.19×), and Bank of America (10.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Super 8 (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.