Apple Audience in United States

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Apple has an estimated audience of 42,982,730 people in United States. 50.6% are female, 49.4% are male, average age 39.0. Top regions: California, Texas, New York. Top brand affinities: Goop, Vocal harmony, Grinch, Governor of Michigan, Wok.

The average Apple fan in United States is 39.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Goop, Vocal harmony, Grinch, with strongest over-indexing on Goop (14.65× the country average). Demographically, the Apple audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

Demographics of Apple fans

Demographic split for Apple audience in United States
MetricValue
Female50.6%
Male49.4%
Average age39.0
Estimated audience size42,982,730

Audience persona

The typical Apple fan in United States is balanced, around 39.0 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Apple in United States
RegionReachAffinity
California7,720,9541.63×
Texas4,362,6871.18×
New York3,864,6981.61×
Florida3,698,7721.27×
Virginia1,813,3151.73×
Ohio1,585,7091.2×
Illinois1,559,6681.09×
Georgia1,525,6731.15×
Pennsylvania1,516,6811.05×
New Jersey1,474,0771.35×
North Carolina1,256,6070.97×
Massachusetts1,142,5721.35×
Michigan1,064,2750.95×
Washington961,6711.12×
Arizona821,7490.94×
Maryland807,8661.09×
Oregon803,9641.63×
Tennessee799,3410.93×
Indiana677,3600.86×
Colorado671,1420.99×
South Carolina594,8510.92×
Missouri587,8390.85×
Minnesota553,0200.9×
Alabama514,3970.86×
Wisconsin514,1440.8×
Louisiana506,1400.91×
Connecticut499,6051.16×
Kentucky455,1750.84×
Nevada442,3151.06×
Utah400,5051.04×
Oklahoma384,9180.81×
Mississippi296,3950.84×
Kansas283,5270.84×
Arkansas282,5690.8×
Iowa274,5450.78×
Hawaii197,0891.07×
New Mexico189,6630.88×
Idaho175,8170.82×
Nebraska170,9410.79×
New Hampshire166,0590.98×
Washington, District of Columbia153,1841.19×
Maine133,2600.87×
Rhode Island131,5500.96×
West Virginia131,3930.66×
Delaware117,8070.99×
Montana80,9460.68×
Alaska74,7950.81×
South Dakota64,1810.65×
North Dakota60,6100.69×
Vermont58,9730.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Apple audience
BrandAffinityCategory
Goop14.65×Internet & Social Media
Vocal harmony10.3×Music & Radio
Grinch8.48×Movies & TV
Governor of Michigan14.54×Politics & Society
Wok12.64×Food & Beverages
Elsword29.06×Games
Google Home10.88×Technology & Electronics
Hibachi12.87×Food & Beverages
No Escape (1994 film)16.54×Movies & TV
Grace Slick12.4×Music & Radio
headspace12.67×Health
Hipster12.97×Politics & Society
Cherish (group)13.23×Music & Radio
Israel2.36×Travel & Leisure
TV Fanatic11.29×Movies & TV
Fairy godmother7.91×Literature
El Paso County, Colorado13.19×Travel & Leisure
La Jolla8.94×Travel & Leisure
Guitarist (magazine)10.68×Music & Radio
Gift registry12.19×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Apple audience
TraitClusterScore
Risk AppetiteTHRILL2.04
Luxury OrientationPREMIUM1.64
LGBTQ+ IdentityOPEN1.23
ExtroversionTHRILL1.2
Early Adopter MentalityPOWER1.11
Price SensitivityPREMIUM1.06

Worldwide distribution

Worldwide audience distribution share by country for Apple
CountryShare
United States18.9%
Japan7.7%
Germany5.6%

See Apple audiences in other countries

More Entertainment audiences in United States

Frequently asked questions

How many fans does Apple have in United States?

Apple has an estimated audience of 42,982,730 people in United States, concentrated in California and Texas.

What is the gender split and age of Apple fans?

50.6% of Apple fans are female, 49.4% are male, with an average age of 39.0 years.

Which brands do Apple fans like most?

Apple fans show strongest brand affinity for Goop (14.65×), Vocal harmony (10.3×), and Grinch (8.48×) over the country average.

Where do Apple fans live in United States?

Apple fans in United States are most concentrated in California (reach 7,720,954), Texas (reach 4,362,687), and New York (reach 3,864,698). These three regions account for the largest share of the active audience.

What other brands do Apple fans also like?

Beyond Apple itself, the audience over-indexes on Vocal harmony (10.3×), Grinch (8.48×), Governor of Michigan (14.54×), and Wok (12.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Apple. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.