Rascasse Audience Intelligence

Mac OS Target Market in United States

A data profile of the people who buy, follow and care about Mac OS in United States — modelled from more than twelve digital signal sources. Mac OS has an estimated audience of 1,051,545 people in United States.

#28among Software in United States#2322among Brand in United States#722in Technology & Electronics

The average Mac OS fan in United States is 37.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pixels (2015 film), Apple Store, Macintosh, with strongest over-indexing on Pixels (2015 film) (76.27× the country average).

Demographically, the Mac OS audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mac OS fan in United States is more male, around 37.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Pixels (2015 film).

Category: Technology & Electronics · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mac OS profile in United States.

Audience size
1.1M
in United States
Gender
37.9%♀
62.1% male
Age
37.6
average years
Country rank
#22891
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mac OS

37.9% are female, 62.1% are male, average age 37.6.

Fig. 02

Gender split

37.9%
Female
62.1%
Male
Demographic split for Mac OS audience in United States
MetricValue
Female37.9%
Male62.1%
Average age37.6
Estimated audience size1,051,545
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Mac OS audience in United States
Age bracketShare%
16-1927%
20-2918%
30-3917%
40-4918%
50+20%
Fig. 04

Worldwide distribution

13.6%

of the worldwide Mac OS audience comes from United States.

Worldwide audience distribution share by country for Mac OS
CountryShare
United States13.6%
China12.5%
Japan10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mac OS audience in United States is strongest.

Fig. 05

Top regions by affinity

Mac OS customers by region in United States
#RegionReachAffinity×
01California~200K1.61×
02Washington~30K1.34×
03Oregon~20K1.28×
04Massachusetts~30K1.27×
05Washington, District of Columbia~4K1.27×
06New York~70K1.25×
07Virginia~30K1.19×
08Hawaii~5K1.15×
09Maryland~20K1.14×
10Utah~10K1.13×
11Texas~100K1.09×
12New Jersey~30K1.08×
13Arizona~20K1.08×
14Connecticut~10K1.07×
15Florida~70K1.06×
16Georgia~30K1.06×
17Alabama~20K1.04×
18Colorado~20K1.02×
19Nevada~10K1.02×
20Illinois~40K1.01×
21North Carolina~30K1.00×
22Maine~4K1.00×
23Indiana~20K0.99×
24Oklahoma~10K0.98×
25New Hampshire~4K0.98×
26Rhode Island~3K0.98×
27Minnesota~10K0.97×
28New Mexico~5K0.97×
29Alaska~2K0.97×
30Vermont~2K0.97×
31Tennessee~20K0.95×
32Arkansas~8K0.95×
33Kansas~8K0.95×
34Pennsylvania~30K0.94×
35South Carolina~10K0.93×
36Nebraska~5K0.93×
37Idaho~5K0.92×
38Ohio~30K0.91×
39Louisiana~10K0.90×
40Wisconsin~10K0.89×
41Kentucky~10K0.89×
42Mississippi~8K0.89×
43Michigan~20K0.88×
44Missouri~10K0.88×
45Iowa~7K0.85×
46Delaware~2K0.85×
47West Virginia~4K0.84×
48Montana~2K0.80×
49North Dakota~2K0.80×
50South Dakota~2K0.79×
Fig. 06

Affinity by region

Affinity by region — Mac OS, United States
0.79×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mac OS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mac OS audience
#·InterestCategoryAffinity×
01X-cite by Alghanim ElectronicsShopping88.35×
02Pixels (2015 film)Movies & TV76.27×
03Lightning in a BottleMusic & Radio72.78×
04BoggleGames53.31×
05iPhone StoreTechnology & Electronics44.28×
06MacintoshFashion & Accessoires22.42×
07Apple StoreShopping17.29×
08Acer Inc.Technology & Electronics17.23×
092-in-1 PCTechnology & Electronics15.86×
10Kiernan ShipkaMovies & TV15.38×
11Hewlett-PackardTechnology & Electronics12.14×
12DellTechnology & Electronics10.31×
13Consumer CellularTechnology & Electronics10.14×
14Mckenna GraceMovies & TV8.08×
15App Store (iOS)Technology & Electronics6.53×
16Zoom!Business & Career6.07×
17Apple WatchTechnology & Electronics5.94×
18AppleTechnology & Electronics5.39×
19Personal computerTechnology & Electronics4.27×
20Streaming mediaTechnology & Electronics2.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mac OS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mac OS audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.51×
MindfulnessBALANCE1.49×
SpiritualityBALANCE1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mac OS audience · Rather not
TraitClusterDeviationScore
CreativityOPEN1.00×
ExtroversionTHRILL1.00×
Sports ActivityPOWER1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mac OS's target market in United States?

Mac OS's target market in United States covers an estimated 1,051,545 people, concentrated in California and Texas.

02

What is the gender split and age of Mac OS customers?

37.9% of the Mac OS audience are female, 62.1% are male, with an average age of 37.6 years.

03

Which brands do Mac OS fans like most?

Mac OS fans show strongest brand affinity for Pixels (2015 film) (76.27×), Apple Store (17.29×), and Macintosh (22.42×) over the country average.

04

Where do Mac OS fans live in United States?

Mac OS fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Mac OS fans also like?

Beyond Mac OS itself, the audience over-indexes on Apple Store (17.29×), Macintosh (22.42×), Lightning in a Bottle (72.78×), and Apple (5.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Software audiences in United States

See Mac OS audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mac OS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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