Mac OS Audience in United States

Mac OS logo

Mac OS has an estimated audience of 1,047,598 people in United States. 37.9% are female, 62.1% are male, average age 37.6. Top regions: California, Texas, New York. Top brand affinities: Pixels (2015 film), Apple Store, Macintosh, Lightning in a Bottle, Apple.

The average Mac OS fan in United States is 37.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Pixels (2015 film), Apple Store, Macintosh, with strongest over-indexing on Pixels (2015 film) (76.27× the country average). Demographically, the Mac OS audience skews more male with an average age of 37.6, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Software

Demographics of Mac OS fans

Demographic split for Mac OS audience in United States
MetricValue
Female37.9%
Male62.1%
Average age37.6
Estimated audience size1,047,598

Audience persona

The typical Mac OS fan in United States is more male, around 37.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Pixels (2015 film).

Top regions in United States

Top regions ranked by reach for Mac OS in United States
RegionReachAffinity
California198,3611.72×
Texas100,9501.12×
New York77,5451.32×
Florida76,3291.08×
Illinois37,3831.07×
Georgia34,8131.08×
Pennsylvania33,6800.95×
North Carolina32,4851.03×
Virginia31,3931.23×
New Jersey29,9821.13×
Ohio29,6640.92×
Washington29,4331.4×
Massachusetts27,1901.32×
Arizona24,8131.16×
Michigan24,0910.88×
Maryland21,4791.19×
Tennessee19,5190.93×
Indiana17,9080.94×
Colorado17,3441.05×
Oregon16,1421.34×
Alabama15,1841.04×
Minnesota15,1021.01×
Missouri15,0030.89×
South Carolina14,2170.9×
Wisconsin13,9480.88×
Louisiana11,9340.88×
Connecticut11,3931.08×
Kentucky11,3920.87×
Utah10,8721.16×
Oklahoma10,8390.93×
Nevada10,4701.03×
Kansas7,7440.94×
Mississippi7,3310.85×
Arkansas7,2220.84×
Iowa7,0940.82×
Hawaii5,1241.14×
New Mexico4,9060.93×
Idaho4,7280.9×
Nebraska4,5720.87×
Washington, District of Columbia4,2561.35×
New Hampshire3,9340.95×
West Virginia3,6700.75×
Maine3,5870.96×
Rhode Island3,0890.93×
Delaware2,3040.8×
Montana2,0900.72×
Alaska2,0640.92×
Vermont1,6340.89×
South Dakota1,6100.67×
North Dakota1,3980.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mac OS audience
BrandAffinityCategory
Pixels (2015 film)76.27×Movies & TV
Apple Store17.29×Shopping
Macintosh22.42×Fashion & Accessoires
Lightning in a Bottle72.78×Music & Radio
Apple5.39×Technology & Electronics
X-cite by Alghanim Electronics88.35×Shopping
Kiernan Shipka15.38×Movies & TV
Mckenna Grace8.08×Movies & TV
Hewlett-Packard12.14×Technology & Electronics
Zoom!6.07×Business & Career
2-in-1 PC15.86×Technology & Electronics
Streaming media2.9×Technology & Electronics
iPhone Store44.28×Technology & Electronics
Boggle53.31×Games
Apple Watch5.94×Technology & Electronics
Acer Inc.17.23×Technology & Electronics
Personal computer4.27×Technology & Electronics
Dell10.31×Technology & Electronics
Consumer Cellular10.14×Technology & Electronics
App Store (iOS)6.53×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mac OS audience
TraitClusterScore
LGBTQ+ IdentityOPEN4.01
Luxury OrientationPREMIUM3.54
Design AffinityPREMIUM2.66
Risk AppetiteTHRILL2.09
Family OrientationCONSERVATISM1.86
SustainabilityBALANCE1.85

Worldwide distribution

Worldwide audience distribution share by country for Mac OS
CountryShare
United States13.9%
China12.8%
Japan11.0%

See Mac OS audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Mac OS have in United States?

Mac OS has an estimated audience of 1,047,598 people in United States, concentrated in California and Texas.

What is the gender split and age of Mac OS fans?

37.9% of Mac OS fans are female, 62.1% are male, with an average age of 37.6 years.

Which brands do Mac OS fans like most?

Mac OS fans show strongest brand affinity for Pixels (2015 film) (76.27×), Apple Store (17.29×), and Macintosh (22.42×) over the country average.

Where do Mac OS fans live in United States?

Mac OS fans in United States are most concentrated in California (reach 198,361), Texas (reach 100,950), and New York (reach 77,545). These three regions account for the largest share of the active audience.

What other brands do Mac OS fans also like?

Beyond Mac OS itself, the audience over-indexes on Apple Store (17.29×), Macintosh (22.42×), Lightning in a Bottle (72.78×), and Apple (5.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mac OS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.