Rascasse Audience Intelligence

Lightning in a Bottle Audience in United States

Name: Lightning in a Bottle — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Lightning in a Bottle in United States — modelled from more than twelve digital signal sources. Lightning in a Bottle has an estimated audience of 633,765 people in United States.

#32among Music festival in United States #380among Event in United States #4359in Music & Radio

The average Lightning in a Bottle fan in United States is 32.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Mac OS, British Airways, Burning Man, with strongest over-indexing on Mac OS (72.78× the country average).

Demographically, the Lightning in a Bottle audience skews balanced with an average age of 32.6, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lightning in a Bottle fan in United States is balanced, around 32.6 years old, with strong Mindfulness tendencies and a notable affinity for Mac OS.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lightning in a Bottle profile in United States.

Audience size

634K

in United States

Gender

51.7%♀

48.3% male

Age

32.6

average years

Country rank

#31776

Event in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Lightning in a Bottle fans

51.7% are female, 48.3% are male, average age 32.6.

Fig. 02

Gender split

51.7%

Female

48.3%

Male

Demographic split for Lightning in a Bottle audience in United States
Metric	Value
Female	51.7%
Male	48.3%
Average age	32.6
Estimated audience size	633,765

Fig. 03

Age distribution

Age distribution of the Lightning in a Bottle audience in United States
Age bracket	Share	%
16-19		29%
20-29		32%
30-39		21%
40-49		13%
50+		6%

Fig. 04

Worldwide distribution

73.4%

of the worldwide Lightning in a Bottle audience comes from United States.

Worldwide audience distribution share by country for Lightning in a Bottle
Country	Share
United States	73.4%
Canada	3.0%
United Kingdom	2.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lightning in a Bottle audience in United States is strongest.

Fig. 05

Top regions by affinity

Lightning in a Bottle fans by region: top regions in United States
#	Region	Reach	×
01	California	~400K	6.02×
02	Nevada	~20K	2.92×
03	Colorado	~20K	2.35×
04	Oregon	~20K	2.23×
05	Hawaii	~5K	1.95×
06	Washington	~20K	1.79×
07	Utah	~8K	1.46×
08	Arizona	~20K	1.36×
09	Idaho	~4K	1.11×
10	Montana	~2K	1.10×
11	Washington, District of Columbia	~2K	1.07×
12	Alaska	~1K	1.07×
13	New Mexico	~3K	1.04×
14	Vermont	~1K	0.93×
15	New York	~30K	0.92×
16	South Dakota	~1K	0.89×
17	North Dakota	~1K	0.89×
18	Massachusetts	~10K	0.82×
19	Connecticut	~5K	0.82×
20	Nebraska	~3K	0.82×
21	Maine	~2K	0.81×
22	Rhode Island	~2K	0.80×
23	Illinois	~20K	0.79×
24	New Hampshire	~2K	0.78×
25	Minnesota	~7K	0.76×
26	Delaware	~1K	0.75×
27	Oklahoma	~5K	0.73×
28	West Virginia	~2K	0.73×
29	Maryland	~8K	0.72×
30	Kansas	~4K	0.71×
31	Wisconsin	~7K	0.70×
32	Texas	~40K	0.69×
33	Virginia	~10K	0.69×
34	South Carolina	~7K	0.69×
35	Florida	~30K	0.68×
36	Tennessee	~9K	0.68×
37	Iowa	~4K	0.68×
38	Michigan	~10K	0.67×
39	Missouri	~7K	0.67×
40	Arkansas	~3K	0.67×
41	Mississippi	~3K	0.66×
42	Pennsylvania	~10K	0.65×
43	Louisiana	~5K	0.65×
44	Kentucky	~5K	0.65×
45	Indiana	~7K	0.64×
46	Georgia	~10K	0.62×
47	North Carolina	~10K	0.62×
48	New Jersey	~10K	0.61×
49	Ohio	~10K	0.60×
50	Alabama	~5K	0.57×

Affinity by region — Lightning in a Bottle, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lightning in a Bottle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lightning in a Bottle audience
#	Interest	Category	×
01	Mac OS	Technology & Electronics	72.78×
02	Electric Forest Festival	Music & Radio	50.94×
03	Berghain	Music & Radio	46.41×
04	Disclosure (band)	Music & Radio	42.24×
05	British Airways	Travel & Leisure	27.98×
06	Agnetha Fältskog	Music & Radio	25.82×
07	Soldier Field	Sports	24.14×
08	Burj Khalifa	Travel & Leisure	18.58×
09	Burning Man	Music & Radio	18.08×
10	Humanoid robot	Technology & Electronics	16.58×
11	Bonnaroo Music Festival	Music & Radio	15.54×
12	Deep house	Music & Radio	15.32×
13	Skrillex	Music & Radio	14.29×
14	Avicii	Music & Radio	14.24×
15	Resident Advisor	Music & Radio	11.34×
16	RÜFÜS	Music & Radio	10.60×
17	Electronic dance music	Music & Radio	6.58×
18	Artificial nails	Beauty & Wellness	4.52×
19	Art exhibition	Arts & Culture	3.37×
20	Trader Joe's	Shopping	3.24×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lightning in a Bottle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Lightning in a Bottle audience · What stands out
Trait	Cluster	Score
Mindfulness	BALANCE	2.24×
Sustainability	BALANCE	1.84×
Urban Lifestyle	OPEN	1.74×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Lightning in a Bottle audience · Rather not
Trait	Cluster	Score
Need for Security	CONSERVATISM	0.71×
DIY Mentality	THRILL	0.76×
Individualism	JOY	0.81×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Lightning in a Bottle have in United States?

Lightning in a Bottle has an estimated audience of 633,765 people in United States, concentrated in California and Texas.

What is the gender split and age of Lightning in a Bottle fans?

51.7% of Lightning in a Bottle fans are female, 48.3% are male, with an average age of 32.6 years.

Which brands do Lightning in a Bottle fans like most?

Lightning in a Bottle fans show strongest brand affinity for Mac OS (72.78×), British Airways (27.98×), and Burning Man (18.08×) over the country average.

Where do Lightning in a Bottle fans live in United States?

Lightning in a Bottle fans in United States are most concentrated in California (reach ~400K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

What other brands do Lightning in a Bottle fans also like?

Beyond Lightning in a Bottle itself, the audience over-indexes on British Airways (27.98×), Burning Man (18.08×), Disclosure (band) (42.24×), and Deep house (15.32×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lightning in a Bottle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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