Lightning in a Bottle Audience in United States

Lightning in a Bottle logo

Lightning in a Bottle has an estimated audience of 631,015 people in United States. 51.7% are female, 48.3% are male, average age 32.6. Top regions: California, Texas, New York. Top brand affinities: Home construction, UK garage, JcrOffroad, Building envelope, Iwi.

The average Lightning in a Bottle fan in United States is 32.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Home construction, UK garage, JcrOffroad, with strongest over-indexing on Home construction (7.68× the country average). Demographically, the Lightning in a Bottle audience skews balanced with an average age of 32.6, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Event · Subtype: Music festival

Demographics of Lightning in a Bottle fans

Demographic split for Lightning in a Bottle audience in United States
MetricValue
Female51.7%
Male48.3%
Average age32.6
Estimated audience size631,015

Audience persona

The typical Lightning in a Bottle fan in United States is balanced, around 32.6 years old, with strong Sustainability tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Lightning in a Bottle in United States
RegionReachAffinity
California423,3136.1×
Texas39,7640.73×
New York33,8060.96×
Florida28,9440.68×
Washington24,9371.97×
Colorado23,5812.37×
Nevada19,0493.12×
Arizona18,6541.45×
Oregon18,1822.51×
Illinois17,6200.84×
Pennsylvania14,6610.69×
North Carolina12,5900.66×
Georgia12,3750.64×
Ohio12,1110.62×
Michigan11,6080.7×
Virginia11,1850.73×
Massachusetts10,9400.88×
New Jersey10,0020.62×
Utah8,6341.53×
Tennessee8,2670.65×
Minnesota7,4680.83×
Wisconsin6,9770.73×
Indiana6,9760.61×
Maryland6,8810.63×
Missouri6,4740.64×
Hawaii5,8492.16×
South Carolina5,1390.54×
Connecticut4,6420.73×
Louisiana4,5900.56×
Kentucky4,4420.56×
Oklahoma3,7660.54×
Idaho3,6441.15×
New Mexico3,2521.03×
Alabama3,1920.36×
Iowa2,9530.57×
Kansas2,9160.59×
Arkansas2,5200.48×
Washington, District of Columbia2,2471.18×
Montana2,0601.18×
Mississippi2,0080.39×
Nebraska1,9320.61×
New Hampshire1,6480.66×
Maine1,6110.71×
Rhode Island1,3190.66×
Alaska1,3130.97×
West Virginia1,2100.41×
Vermont9470.85×
Delaware8060.46×
South Dakota7450.51×
Wyoming7020.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lightning in a Bottle audience
BrandAffinityCategory
Home construction7.68×Home & Garden
UK garage13.39×Music & Radio
JcrOffroad41.58×Shopping
Building envelope16.74×Home & Garden
Iwi37.69×
JC Whitney27.52×Shopping
Pro-Ject6.13×Music & Radio
Dog breed1.55×Pets & Animals
Ipsos24.24×Business & Career
Perris, California24.47×Travel & Leisure
Tipsy Elves10.11×Shopping
Natural rubber1.95×Cars & Mobility
Israel1.89×Travel & Leisure
Hog Hunting2.4×Sports
Home staging3.65×Home & Garden
Kevin Harrington (entrepreneur)19.62×Business & Career
Bank account1.64×Business & Career
Yahoo Sports Fantasy4.63×
Guy Fieri2.44×Movies & TV
Corona (band)3.49×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lightning in a Bottle audience
TraitClusterScore
SustainabilityBALANCE2.39
MindfulnessBALANCE1.91
Early Adopter MentalityPOWER1.63
Quality AwarenessPREMIUM1.6
Design AffinityPREMIUM1.58
Urban LifestyleOPEN1.56

Worldwide distribution

Worldwide audience distribution share by country for Lightning in a Bottle
CountryShare
United States73.4%
Canada3.1%
United Kingdom2.5%

See Lightning in a Bottle audiences in other countries

More Music festival audiences in United States

Frequently asked questions

How many fans does Lightning in a Bottle have in United States?

Lightning in a Bottle has an estimated audience of 631,015 people in United States, concentrated in California and Texas.

What is the gender split and age of Lightning in a Bottle fans?

51.7% of Lightning in a Bottle fans are female, 48.3% are male, with an average age of 32.6 years.

Which brands do Lightning in a Bottle fans like most?

Lightning in a Bottle fans show strongest brand affinity for Home construction (7.68×), UK garage (13.39×), and JcrOffroad (41.58×) over the country average.

Where do Lightning in a Bottle fans live in United States?

Lightning in a Bottle fans in United States are most concentrated in California (reach 423,313), Texas (reach 39,764), and New York (reach 33,806). These three regions account for the largest share of the active audience.

What other brands do Lightning in a Bottle fans also like?

Beyond Lightning in a Bottle itself, the audience over-indexes on UK garage (13.39×), JcrOffroad (41.58×), Building envelope (16.74×), and Iwi (37.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lightning in a Bottle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.