Rascasse Audience Intelligence

Soldier Field Audience in United States

A data profile of the people who buy, follow and care about Soldier Field in United States — modelled from more than twelve digital signal sources. Soldier Field has an estimated audience of 503,494 people in United States.

#83among Stadium in United States#3836among POI in United States#3544in Sports

The average Soldier Field fan in United States is 38.0 years old, balanced, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, Texas.

Top brand affinities include Sports Authority Field at Mile High, University of Virginia School of Law, Castles N' Coasters, with strongest over-indexing on Sports Authority Field at Mile High (307.77× the country average).

Demographically, the Soldier Field audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Soldier Field fan in United States is balanced, around 38.0 years old, with strong Tradition tendencies and a notable affinity for Sports Authority Field at Mile High.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Soldier Field profile in United States.

Audience size
503K
in United States
Gender
47.6%♀
52.4% male
Age
38.0
average years
Country rank
#36495
POI in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Soldier Field fans

47.6% are female, 52.4% are male, average age 38.0.

Fig. 02

Gender split

47.6%
Female
52.4%
Male
Demographic split for Soldier Field audience in United States
MetricValue
Female47.6%
Male52.4%
Average age38.0
Estimated audience size503,494
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Soldier Field audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3918%
40-4919%
50+19%
Fig. 04

Worldwide distribution

52.0%

of the worldwide Soldier Field audience comes from United States.

Worldwide audience distribution share by country for Soldier Field
CountryShare
United States52.0%
Canada7.6%
Ireland3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soldier Field audience in United States is strongest.

Fig. 05

Top regions by affinity

Soldier Field fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~300K18.97×
02Wisconsin~20K2.66×
03Indiana~20K2.43×
04Iowa~7K1.77×
05Michigan~20K1.44×
06Minnesota~10K1.35×
07Missouri~9K1.10×
08Nebraska~2K0.96×
09Kentucky~5K0.86×
10Ohio~10K0.85×
11Kansas~3K0.84×
12South Dakota<1K0.82×
13North Dakota<1K0.75×
14Washington, District of Columbia~1K0.74×
15Tennessee~7K0.66×
16Colorado~5K0.63×
17Maryland~5K0.58×
18Arkansas~2K0.58×
19Virginia~7K0.57×
20New Jersey~7K0.56×
21Massachusetts~6K0.56×
22Montana<1K0.56×
23California~30K0.55×
24Texas~20K0.55×
25Florida~20K0.55×
26Oklahoma~3K0.55×
27Alaska<1K0.54×
28New Mexico~1K0.53×
29Vermont<1K0.53×
30New York~10K0.52×
31Connecticut~3K0.52×
32Nevada~3K0.52×
33Arizona~5K0.51×
34Rhode Island<1K0.51×
35Delaware<1K0.51×
36North Carolina~8K0.50×
37Utah~2K0.49×
38Pennsylvania~8K0.48×
39Georgia~7K0.48×
40Washington~5K0.48×
41Idaho~1K0.48×
42Louisiana~3K0.47×
43West Virginia~1K0.47×
44New Hampshire<1K0.46×
45South Carolina~3K0.45×
46Oregon~3K0.45×
47Mississippi~2K0.45×
48Hawaii<1K0.45×
49Alabama~3K0.44×
50Maine<1K0.44×
Fig. 06

Affinity by region

Affinity by region — Soldier Field, United States
0.44×1.00×18.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soldier Field audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soldier Field audience
#·InterestCategoryAffinity×
01University of Virginia School of LawBusiness & Career379.62×
02Sports Authority Field at Mile HighSports307.77×
03Oracle ParkSports290.51×
04Oracle ArenaSports242.82×
05Rock on the RangeMusic & Radio184.07×
06Elbe Philharmonic HallTravel & Leisure176.79×
07Castles N' CoastersBrand163.94×
08Quicken Loans ArenaSports162.74×
09Gavin Brown's EnterpriseArts & Culture159.56×
10FedExFieldSports147.27×
11Bankers Life FieldhouseSports138.80×
12FirstEnergy Stadium (Cleveland)Sports129.11×
13StubHub CenterPOI128.27×
14CenturyLink FieldSports126.35×
15Acrisure StadiumSports101.54×
16Bank of America StadiumSports93.40×
17Levi's StadiumSports80.96×
18Budweiser Made in America FestivalMusic & Radio78.65×
19MetLife StadiumSports64.56×
20Mitch McConnellPolitics & Society6.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soldier Field audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Soldier Field audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.62×
SpiritualityBALANCE1.58×
ExtroversionTHRILL1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Soldier Field audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.92×
Pet OwnershipJOY0.93×
Luxury OrientationPREMIUM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Soldier Field have in United States?

Soldier Field has an estimated audience of 503,494 people in United States, concentrated in Illinois and California.

02

What is the gender split and age of Soldier Field fans?

47.6% of Soldier Field fans are female, 52.4% are male, with an average age of 38.0 years.

03

Which brands do Soldier Field fans like most?

Soldier Field fans show strongest brand affinity for Sports Authority Field at Mile High (307.77×), University of Virginia School of Law (379.62×), and Castles N' Coasters (163.94×) over the country average.

04

Where do Soldier Field fans live in United States?

Soldier Field fans in United States are most concentrated in Illinois (reach ~300K), California (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Soldier Field fans also like?

Beyond Soldier Field itself, the audience over-indexes on University of Virginia School of Law (379.62×), Castles N' Coasters (163.94×), Oracle Arena (242.82×), and CenturyLink Field (126.35×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Soldier Field audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Soldier Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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