SoFi Stadium Audience in United States
SoFi Stadium has an estimated audience of 4,896,519 people in United States. 42.9% are female, 57.1% are male, average age 36.5. Top brand affinities: Google Maps, Capital One, Indeed.com, Aaron Rodgers, CarGurus.
Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (15.79× the country average). Demographically, the SoFi Stadium audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Extroversion, Social Media Usage.
Category: Sports · Type: POI · Subtype: Stadium
Demographics of SoFi Stadium fans
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 36.5 |
| Estimated audience size | 4,896,519 |
Audience persona
The typical SoFi Stadium fan in United States is more male, around 36.5 years old, with strong Extroversion tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 15.79× | Internet & Social Media |
| Capital One | 13.93× | Business & Career |
| Indeed.com | 13.87× | Business & Career |
| Aaron Rodgers | 20.73× | Sports |
| CarGurus | 15.05× | Cars & Mobility |
| Enterprise Rent-A-Car | 14.65× | Cars & Mobility |
| Circle K | 14.81× | Shopping |
| Google News | 12.16× | News |
| AccuWeather | 13.01× | Home & Garden |
| Beetlejuice | 8.87× | Movies & TV |
| Bruce Willis | 12.61× | Movies & TV |
| StubHub | 15.08× | Travel & Leisure |
| ICloud | 15.49× | Technology & Electronics |
| DeviantArt | 11.28× | Internet & Social Media |
| Khan Academy | 12.9× | Business & Career |
| Diane Keaton | 9.41× | Movies & TV |
| DuckDuckGo | 13.39× | Internet & Social Media |
| Google Earth | 14.07× | Internet & Social Media |
| Zac Efron | 13.04× | Movies & TV |
| Twin Peaks | 11.24× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.05 |
| Social Media Usage | JOY | 1.04 |
| LGBTQ+ Identity | OPEN | 0.99 |
| Sports Activity | POWER | 0.97 |
| Early Adopter Mentality | POWER | 0.95 |
| Career Orientation | POWER | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 83.6% |
| Canada | 2.4% |
| Mexico | 2.3% |
See SoFi Stadium audiences in other countries
More Stadium audiences in United States
- AT&T Stadium (5,661,221)
- SoFi Stadium (5,333,829)
- Fenway Park (5,030,206)
- AT&T Stadium (4,751,041)
- Wrigley Field (4,338,979)
How to read this data
Audience size is the estimated number of people in United States who actively search for SoFi Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.