Rascasse Audience Intelligence

SoFi Stadium Audience in United States

A data profile of the people who buy, follow and care about SoFi Stadium in United States — modelled from more than twelve digital signal sources. SoFi Stadium has an estimated audience of 5,070,896 people in United States.

#3among Stadium in United States#460among POI in United States#561in Sports

The average SoFi Stadium fan in United States is 37.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include NFL, Aaron Rodgers, Mixed martial arts, with strongest over-indexing on NFL (1.65× the country average).

Demographically, the SoFi Stadium audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SoFi Stadium fan in United States is more male, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for NFL.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SoFi Stadium profile in United States.

Audience size
5.1M
in United States
Gender
35.4%♀
64.6% male
Age
37.3
average years
Country rank
#6621
POI in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of SoFi Stadium fans

35.4% are female, 64.6% are male, average age 37.3.

Fig. 02

Gender split

35.4%
Female
64.6%
Male
Demographic split for SoFi Stadium audience in United States
MetricValue
Female35.4%
Male64.6%
Average age37.3
Estimated audience size5,070,896
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the SoFi Stadium audience in United States
Age bracketShare%
16-1927%
20-2918%
30-3918%
40-4919%
50+18%
Fig. 04

Worldwide distribution

73.5%

of the worldwide SoFi Stadium audience comes from United States.

Worldwide audience distribution share by country for SoFi Stadium
CountryShare
United States73.5%
United Kingdom3.8%
Germany3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SoFi Stadium audience in United States is strongest.

Fig. 05

Top regions by affinity

SoFi Stadium fans by region: top regions in United States
#RegionReachAffinity×
01California~4M9.57×
02Hawaii~50K2.19×
03Nevada~90K1.88×
04Arizona~100K1.44×
05Washington~100K1.36×
06Utah~60K1.23×
07Colorado~90K1.17×
08Oregon~70K1.17×
09Idaho~30K1.14×
10Washington, District of Columbia~20K1.04×
11New Mexico~30K1.02×
12Texas~400K0.92×
13Illinois~200K0.92×
14New Jersey~100K0.86×
15New York~200K0.85×
16Maryland~70K0.85×
17Alaska~9K0.85×
18Virginia~100K0.83×
19Kansas~30K0.82×
20Montana~10K0.82×
21Pennsylvania~100K0.79×
22Nebraska~20K0.78×
23Massachusetts~80K0.77×
24Minnesota~60K0.77×
25South Dakota~9K0.77×
26North Dakota~8K0.77×
27Missouri~60K0.75×
28Florida~300K0.74×
29Indiana~70K0.74×
30Connecticut~40K0.74×
31Iowa~30K0.74×
32Delaware~10K0.74×
33Georgia~100K0.71×
34North Carolina~100K0.70×
35Michigan~90K0.69×
36Rhode Island~10K0.69×
37Wisconsin~50K0.66×
38Tennessee~60K0.64×
39Louisiana~40K0.64×
40Oklahoma~40K0.64×
41Vermont~6K0.64×
42Ohio~100K0.62×
43South Carolina~50K0.62×
44New Hampshire~10K0.62×
45Kentucky~40K0.60×
46Arkansas~20K0.58×
47Maine~10K0.57×
48Mississippi~20K0.54×
49West Virginia~10K0.54×
50Alabama~40K0.53×
Fig. 06

Affinity by region

Affinity by region — SoFi Stadium, United States
0.53×1.00×9.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SoFi Stadium audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SoFi Stadium audience
#·InterestCategoryAffinity×
01Russell WilsonSports3.65×
02StadiumSports3.10×
03Luka DončićSports2.95×
04LSU Tigers footballSports2.94×
05Los Angeles RamsSports2.78×
06Aaron RodgersSports2.68×
07Charlotte HornetsSports2.60×
08San Francisco 49ersSports2.39×
09Minnesota TimberwolvesSports2.39×
10Buffalo BillsSports1.93×
11Anime conventionLiterature1.87×
12Chicago CubsSports1.86×
13Mixed martial artsSports1.76×
14Super BowlSports1.73×
15CBS SportsMovies & TV1.71×
16NBA playoffsSports1.67×
17NFLSports1.65×
18Green Bay PackersSports1.65×
19Golden State WarriorsSports1.64×
20NBA FinalsSports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SoFi Stadium audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SoFi Stadium audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.27×
Career OrientationPOWER1.16×
Convenience OrientationPREMIUM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SoFi Stadium audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
Pet OwnershipJOY0.83×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SoFi Stadium have in United States?

SoFi Stadium has an estimated audience of 5,070,896 people in United States, concentrated in California and Texas.

02

What is the gender split and age of SoFi Stadium fans?

35.4% of SoFi Stadium fans are female, 64.6% are male, with an average age of 37.3 years.

03

Which brands do SoFi Stadium fans like most?

SoFi Stadium fans show strongest brand affinity for NFL (1.65×), Aaron Rodgers (2.68×), and Mixed martial arts (1.76×) over the country average.

04

Where do SoFi Stadium fans live in United States?

SoFi Stadium fans in United States are most concentrated in California (reach ~4M), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do SoFi Stadium fans also like?

Beyond SoFi Stadium itself, the audience over-indexes on Aaron Rodgers (2.68×), Mixed martial arts (1.76×), Los Angeles Rams (2.78×), and Russell Wilson (3.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Stadium audiences in United States

See SoFi Stadium audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SoFi Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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