Stadium Audience in United States

Stadium logo

Stadium has an estimated audience of 8,216,778 people in United States. 44.8% are female, 55.2% are male, average age 42.6. Top regions: Oregon, California, Ohio. Top brand affinities: Forest Hills Stadium, Peacemaker, Busch Stadium, BMO Stadium, NFL.

The average Stadium fan in United States is 42.6 years old, more male, and lives primarily in Oregon. The audience is concentrated in Oregon, California, Ohio. Top brand affinities include Forest Hills Stadium, Peacemaker, Busch Stadium, with strongest over-indexing on Forest Hills Stadium (23.63× the country average). Demographically, the Stadium audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Community Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Touchpoint

Demographics of Stadium fans

Demographic split for Stadium audience in United States
MetricValue
Female44.8%
Male55.2%
Average age42.6
Estimated audience size8,216,778

Audience persona

The typical Stadium fan in United States is more male, around 42.6 years old, with strong Community Orientation tendencies and a notable affinity for Forest Hills Stadium.

Top regions in United States

Top regions ranked by reach for Stadium in United States
RegionReachAffinity
Oregon2,245,39623.84×
California832,4260.92×
Ohio566,4142.24×
Virginia382,8311.91×
Texas324,2950.46×
Florida284,2960.51×
New York209,4460.46×
Washington154,4250.94×
Pennsylvania142,2460.51×
Illinois135,7060.5×
Arizona119,3460.71×
Georgia101,8670.4×
North Carolina97,2810.39×
Missouri93,2590.7×
Michigan85,4490.4×
Tennessee84,9140.52×
New Jersey83,0210.4×
Maryland69,4680.49×
Indiana68,8220.46×
Colorado65,7160.51×
Alabama58,5990.51×
Massachusetts54,2320.34×
Kentucky50,8950.49×
Wisconsin49,8770.4×
Kansas44,5000.69×
South Carolina42,7800.35×
Minnesota41,3800.35×
Louisiana40,1780.38×
Nevada39,9380.5×
Utah35,5610.48×
Oklahoma33,3800.37×
Iowa31,8430.47×
Connecticut29,1340.35×
Idaho27,2380.66×
Arkansas26,5050.39×
Mississippi21,7570.32×
West Virginia20,3050.53×
Hawaii18,6800.53×
Nebraska18,6120.45×
South Dakota15,3710.81×
New Mexico13,8140.34×
Montana13,6130.6×
Washington, District of Columbia13,4280.54×
Maine10,6040.36×
Rhode Island9,9650.38×
New Hampshire9,4790.29×
Delaware8,7530.39×
North Dakota6,9060.41×
Alaska5,6350.32×
Wyoming4,9810.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stadium audience
BrandAffinityCategory
Forest Hills Stadium23.63×Sports
Peacemaker2.91×Movies & TV
Busch Stadium23.63×Sports
BMO Stadium16.56×Sports
NFL1.85×Sports
Rock music1.87×Music & Radio
Outdoor recreation1.52×Sports
Friends1.8×Movies & TV
Geodis Park18.56×Sports
Q2 Stadium18.06×Sports
Pop music1.53×Music & Radio
Philip Rivers5.92×Sports
Victoria Park23.51×Sports
Victoria Park23.51×Sports
Estadi Olímpic Lluís Companys21.76×Sports
MLB.com3.27×Sports
Breaking news1.52×Movies & TV
Choctaw Stadium23.63×Sports
Prudential Center6.3×Sports
Ace Frehley4.8×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stadium audience
TraitClusterScore
Community OrientationOPEN1.13
Convenience OrientationPREMIUM1.1
ExtroversionTHRILL1.07
Early Adopter MentalityPOWER1.07
Career OrientationPOWER1.06
PatriotismCONSERVATISM1.06

Worldwide distribution

Worldwide audience distribution share by country for Stadium
CountryShare
United States31.8%
Italy7.8%
United Kingdom6.9%

See Stadium audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Stadium have in United States?

Stadium has an estimated audience of 8,216,778 people in United States, concentrated in Oregon and California.

What is the gender split and age of Stadium fans?

44.8% of Stadium fans are female, 55.2% are male, with an average age of 42.6 years.

Which brands do Stadium fans like most?

Stadium fans show strongest brand affinity for Forest Hills Stadium (23.63×), Peacemaker (2.91×), and Busch Stadium (23.63×) over the country average.

Where do Stadium fans live in United States?

Stadium fans in United States are most concentrated in Oregon (reach 2,245,396), California (reach 832,426), and Ohio (reach 566,414). These three regions account for the largest share of the active audience.

What other brands do Stadium fans also like?

Beyond Stadium itself, the audience over-indexes on Peacemaker (2.91×), Busch Stadium (23.63×), BMO Stadium (16.56×), and NFL (1.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.