Stadium Audience in Germany
A data profile of the people who buy, follow and care about Stadium in Germany — modelled from more than twelve digital signal sources. Stadium has an estimated audience of 457,898 people in Germany.
The average Stadium fan in Germany is 36.2 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Victoria Park, Anfield, Dynamo Dresden, with strongest over-indexing on Victoria Park (57.28× the country average).
Demographically, the Stadium audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Individualism, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Stadium fan in Germany is more male, around 36.2 years old, with strong Individualism tendencies and a notable affinity for Victoria Park.
At a glance
The key figures that characterise the Stadium profile in Germany.
Search interest · 12-month trend
Demographics of Stadium fans
23.2% are female, 76.8% are male, average age 36.2.
Gender split
| Metric | Value |
|---|---|
| Female | 23.2% |
| Male | 76.8% |
| Average age | 36.2 |
| Estimated audience size | 457,898 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide Stadium audience comes from Germany.
| Country | Share |
|---|---|
| United States | 31.7% |
| Italy | 7.8% |
| United Kingdom | 6.9% |
Geography
Where the Stadium audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mecklenburg-Vorpommern | ~10K | 1.41× | |
| 02 | Berlin | ~30K | 1.25× | |
| 03 | Hamburg | ~10K | 1.19× | |
| 04 | Hessen | ~40K | 1.18× | |
| 05 | Bremen | ~4K | 1.09× | |
| 06 | Bayern | ~80K | 1.08× | |
| 07 | Rheinland-Pfalz | ~20K | 1.00× | |
| 08 | Nordrhein-Westfalen | ~100K | 0.96× | |
| 09 | Schleswig-Holstein | ~20K | 0.95× | |
| 10 | Baden-Württemberg | ~60K | 0.94× | |
| 11 | Brandenburg | ~10K | 0.93× | |
| 12 | Niedersachsen | ~40K | 0.91× | |
| 13 | Sachsen | ~20K | 0.85× | |
| 14 | Thüringen | ~10K | 0.84× | |
| 15 | Saarland | ~5K | 0.82× | |
| 16 | Sachsen-Anhalt | ~9K | 0.78× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Stadium audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anfield | Sports | 63.33× | ||
| 02 | Puskás Aréna | Sports | 63.33× | ||
| 03 | Ernst Happel Stadion | Sports | 63.33× | ||
| 04 | Letzigrund Stadion | Sports | 63.33× | ||
| 05 | Estadio Santiago Bernabeu | Sports | 63.33× | ||
| 06 | Victoria Park | Sports | 57.28× | ||
| 07 | PreZero Arena | Sports | 32.97× | ||
| 08 | WWK Arena | Sports | 23.04× | ||
| 09 | Rot-Weiss Essen | Sports | 12.09× | ||
| 10 | Dynamo Dresden | Sports | 9.55× | ||
| 11 | 3. Liga | Sports | 8.60× | ||
| 12 | F.C. Hansa Rostock | Sports | 7.24× | ||
| 13 | Transfermarkt | Sports | 6.34× | ||
| 14 | 2. Bundesliga | Sports | 4.94× | ||
| 15 | SV Werder Bremen | Sports | 4.36× | ||
| 16 | Sportschau | Sports | 4.35× | ||
| 17 | Tagesschau | Movies & TV | 3.83× | ||
| 18 | Borussia Dortmund | Sports | 3.15× | ||
| 19 | FIFA World Cup | Sports | 2.98× | ||
| 20 | Germany | Travel & Leisure | 2.93× |
Personality of the Stadium audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.12× | |
| Patriotism | CONSERVATISM | 2.08× | |
| Urban Lifestyle | OPEN | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.79× | |
| Design Affinity | PREMIUM | 0.81× | |
| Sustainability | BALANCE | 0.85× |
Frequently asked questions
How many fans does Stadium have in Germany?
Stadium has an estimated audience of 457,898 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Stadium fans?
23.2% of Stadium fans are female, 76.8% are male, with an average age of 36.2 years.
Which brands do Stadium fans like most?
Stadium fans show strongest brand affinity for Victoria Park (57.28×), Anfield (63.33×), and Dynamo Dresden (9.55×) over the country average.
Where do Stadium fans live in Germany?
Stadium fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do Stadium fans also like?
Beyond Stadium itself, the audience over-indexes on Anfield (63.33×), Dynamo Dresden (9.55×), PreZero Arena (32.97×), and Puskás Aréna (63.33×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Stadium audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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