Stadium Audience in Germany
Stadium has an estimated audience of 457,898 people in Germany. 23.2% are female, 76.8% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Victoria Park, Victoria Park, Dynamo Dresden, Anfield, Transfermarkt.
The average Stadium fan in Germany is 36.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Victoria Park, Victoria Park, Dynamo Dresden, with strongest over-indexing on Victoria Park (57.28× the country average). Demographically, the Stadium audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Touchpoint
Demographics of Stadium fans
| Metric | Value |
|---|---|
| Female | 23.2% |
| Male | 76.8% |
| Average age | 36.2 |
| Estimated audience size | 457,898 |
Audience persona
The typical Stadium fan in Germany is more male, around 36.2 years old, with strong Patriotism tendencies and a notable affinity for Victoria Park.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 95,347 | 0.95× |
| Bayern | 78,611 | 1.07× |
| Baden-Württemberg | 59,129 | 0.95× |
| Hessen | 40,990 | 1.17× |
| Niedersachsen | 37,765 | 0.85× |
| Berlin | 27,477 | 1.34× |
| Rheinland-Pfalz | 23,236 | 1.01× |
| Sachsen | 18,912 | 0.84× |
| Schleswig-Holstein | 15,014 | 0.91× |
| Mecklenburg-Vorpommern | 13,769 | 1.58× |
| Brandenburg | 13,310 | 0.94× |
| Hamburg | 13,159 | 1.27× |
| Thüringen | 8,848 | 0.76× |
| Sachsen-Anhalt | 7,926 | 0.67× |
| Bremen | 4,275 | 1.09× |
| Saarland | 3,362 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Victoria Park | 57.28× | Sports |
| Victoria Park | 57.28× | Sports |
| Dynamo Dresden | 9.55× | Sports |
| Anfield | 63.33× | Sports |
| Transfermarkt | 6.34× | Sports |
| Borussia Dortmund | 3.15× | Sports |
| 3. Liga | 8.6× | Sports |
| Ernst Happel Stadion | 63.33× | Sports |
| PreZero Arena | 32.97× | Sports |
| Tagesschau | 3.83× | Movies & TV |
| 2. Bundesliga | 4.94× | Sports |
| Germany | 2.93× | Travel & Leisure |
| Estadio Santiago Bernabeu | 63.33× | Sports |
| SV Werder Bremen | 4.36× | Sports |
| WWK Arena | 23.04× | Sports |
| F.C. Hansa Rostock | 7.24× | Sports |
| Letzigrund Stadion | 63.33× | Sports |
| Sportschau | 4.35× | Sports |
| Rot-Weiss Essen | 12.09× | Sports |
| FC Energie Cottbus | 9.32× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.59 |
| Risk Appetite | THRILL | 1.51 |
| Early Adopter Mentality | POWER | 1.38 |
| Sports Activity | POWER | 1.28 |
| Spirituality | BALANCE | 1.26 |
| Convenience Orientation | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.8% |
| Italy | 7.8% |
| United Kingdom | 6.9% |
See Stadium audiences in other countries
More Sports audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Stadium have in Germany?
Stadium has an estimated audience of 457,898 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Stadium fans?
23.2% of Stadium fans are female, 76.8% are male, with an average age of 36.2 years.
Which brands do Stadium fans like most?
Stadium fans show strongest brand affinity for Victoria Park (57.28×), Victoria Park (57.28×), and Dynamo Dresden (9.55×) over the country average.
Where do Stadium fans live in Germany?
Stadium fans in Germany are most concentrated in Nordrhein-Westfalen (reach 95,347), Bayern (reach 78,611), and Baden-Württemberg (reach 59,129). These three regions account for the largest share of the active audience.
What other brands do Stadium fans also like?
Beyond Stadium itself, the audience over-indexes on Victoria Park (57.28×), Dynamo Dresden (9.55×), Anfield (63.33×), and Transfermarkt (6.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.