Rascasse Audience Intelligence

PreZero Arena Audience in Germany

A data profile of the people who buy, follow and care about PreZero Arena in Germany — modelled from more than twelve digital signal sources. PreZero Arena has an estimated audience of 584,079 people in Germany.

#10among Stadium in Germany#853among POI in Germany#810in Sports

The average PreZero Arena fan in Germany is 37.4 years old, more male, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Stadium, Transfermarkt, VfB Stuttgart, with strongest over-indexing on Stadium (32.97× the country average).

Demographically, the PreZero Arena audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Risk Appetite, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical PreZero Arena fan in Germany is more male, around 37.4 years old, with strong Risk Appetite tendencies and a notable affinity for Stadium.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PreZero Arena profile in Germany.

Audience size
584K
in Germany
Gender
23.9%♀
76.1% male
Age
37.4
average years
Country rank
#10343
POI in Germany
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of PreZero Arena fans

23.9% are female, 76.1% are male, average age 37.4.

Fig. 02

Gender split

23.9%
Female
76.1%
Male
Demographic split for PreZero Arena audience in Germany
MetricValue
Female23.9%
Male76.1%
Average age37.4
Estimated audience size584,079
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the PreZero Arena audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3929%
40-4924%
50+9%
Fig. 04

Worldwide distribution

79.3%

of the worldwide PreZero Arena audience comes from Germany.

Worldwide audience distribution share by country for PreZero Arena
CountryShare
Germany79.3%
United States1.7%
Sweden1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PreZero Arena audience in Germany is strongest.

Fig. 05

Top regions by affinity

PreZero Arena fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~400K7.26×
02Rheinland-Pfalz~40K1.68×
03Hessen~40K1.23×
04Saarland~6K1.10×
05Bayern~50K0.72×
06Bremen~3K0.67×
07Nordrhein-Westfalen~60K0.58×
08Hamburg~6K0.56×
09Thüringen~6K0.53×
10Mecklenburg-Vorpommern~5K0.51×
11Schleswig-Holstein~8K0.50×
12Sachsen-Anhalt~6K0.49×
13Niedersachsen~20K0.48×
14Sachsen~10K0.44×
15Brandenburg~6K0.44×
16Berlin~8K0.40×
Fig. 06

Affinity by region

Affinity by region — PreZero Arena, Germany
0.40×1.00×7.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PreZero Arena audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PreZero Arena audience
#·InterestCategoryAffinity×
01StadiumSports32.97×
02Kevin TrappSports17.88×
03TSG 1899 HoffenheimSports14.20×
041. FC Union BerlinSports10.55×
05SpVgg Greuther FürthSports10.29×
06Lothar MatthäusSports9.60×
07Arminia BielefeldSports8.43×
08VfL BochumSports8.21×
09Eintracht BraunschweigSports6.92×
10Hertha BSCSports6.75×
11Frauen-BundesligaSports6.56×
12TransfermarktSports5.81×
13RB LeipzigSports5.73×
14SC FreiburgSports5.64×
15VfB StuttgartSports5.49×
16Borussia MönchengladbachSports4.49×
17Dynamo DresdenSports3.97×
18SV Werder BremenSports3.48×
19Borussia DortmundSports2.73×
20FC Bayern MunichSports1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PreZero Arena audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PreZero Arena audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.63×
SpiritualityBALANCE1.36×
PatriotismCONSERVATISM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PreZero Arena audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.60×
CreativityOPEN0.67×
Design AffinityPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does PreZero Arena have in Germany?

PreZero Arena has an estimated audience of 584,079 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of PreZero Arena fans?

23.9% of PreZero Arena fans are female, 76.1% are male, with an average age of 37.4 years.

03

Which brands do PreZero Arena fans like most?

PreZero Arena fans show strongest brand affinity for Stadium (32.97×), Transfermarkt (5.81×), and VfB Stuttgart (5.49×) over the country average.

04

Where do PreZero Arena fans live in Germany?

PreZero Arena fans in Germany are most concentrated in Baden-Württemberg (reach ~400K), Nordrhein-Westfalen (reach ~60K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do PreZero Arena fans also like?

Beyond PreZero Arena itself, the audience over-indexes on Transfermarkt (5.81×), VfB Stuttgart (5.49×), 1. FC Union Berlin (10.55×), and Hertha BSC (6.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Stadium audiences in Germany

See PreZero Arena audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for PreZero Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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