PreZero Arena Audience in Germany
PreZero Arena has an estimated audience of 344,051 people in Germany. 28.3% are female, 71.7% are male, average age 35.7. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Davos, Cosenza Calcio, Litter box, Progressive rock, VfL Wolfsburg.
The average PreZero Arena fan in Germany is 35.7 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Davos, Cosenza Calcio, Litter box, with strongest over-indexing on Davos (26.69× the country average). Demographically, the PreZero Arena audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: POI · Subtype: Stadium
Demographics of PreZero Arena fans
| Metric | Value |
|---|---|
| Female | 28.3% |
| Male | 71.7% |
| Average age | 35.7 |
| Estimated audience size | 344,051 |
Audience persona
The typical PreZero Arena fan in Germany is more male, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for Davos.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 258,039 | 6.04× |
| Bayern | 49,551 | 0.9× |
| Nordrhein-Westfalen | 47,598 | 0.63× |
| Hessen | 36,608 | 1.4× |
| Rheinland-Pfalz | 30,677 | 1.78× |
| Niedersachsen | 16,594 | 0.5× |
| Sachsen | 7,111 | 0.42× |
| Berlin | 6,042 | 0.39× |
| Schleswig-Holstein | 6,014 | 0.49× |
| Saarland | 5,104 | 1.21× |
| Hamburg | 4,154 | 0.53× |
| Thüringen | 3,690 | 0.42× |
| Brandenburg | 3,004 | 0.28× |
| Sachsen-Anhalt | 2,940 | 0.33× |
| Mecklenburg-Vorpommern | 1,435 | 0.22× |
| Bremen | 1,381 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Davos | 26.69× | Travel & Leisure |
| Cosenza Calcio | 31.46× | Sports |
| Litter box | 2.04× | Pets & Animals |
| Progressive rock | 2.27× | Music & Radio |
| VfL Wolfsburg | 1.84× | Sports |
| JDSU | 3.39× | Business & Career |
| Snow White (Fables) | 2.33× | Literature |
| Buddy – The Buddy Holly Story | 4.85× | Music & Radio |
| Loincloth | 2.8× | Fashion & Accessoires |
| Noodle (Gorillaz) | 2.94× | Music & Radio |
| Emperor Entertainment Group | 3.17× | Business & Career |
| Matala, Crete | 7.89× | Travel & Leisure |
| Google Analytics | 2.06× | Internet & Social Media |
| Bully (2011 film) | 4.83× | Movies & TV |
| Israel | 1.55× | Travel & Leisure |
| Alaska | 2.81× | Travel & Leisure |
| Trakehner | 10.85× | Pets & Animals |
| Carrie (novel) | 4.16× | Literature |
| The Equalizer | 3.37× | Movies & TV |
| Home Delivery | 1.82× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.39 |
| Sports Activity | POWER | 1.17 |
| Risk Appetite | THRILL | 1.15 |
| Early Adopter Mentality | POWER | 1.15 |
| Spirituality | BALANCE | 1.13 |
| Convenience Orientation | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 73.2% |
| Sweden | 2.6% |
| United States | 2.2% |
See PreZero Arena audiences in other countries
More Stadium audiences in Germany
- Deutsche Bank Park (2,442,166)
- Merkur Spiel-Arena (1,803,206)
- Veltins-Arena (1,338,107)
- RheinEnergieStadion (1,083,774)
- Volksparkstadion (1,069,040)
Frequently asked questions
How many fans does PreZero Arena have in Germany?
PreZero Arena has an estimated audience of 344,051 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of PreZero Arena fans?
28.3% of PreZero Arena fans are female, 71.7% are male, with an average age of 35.7 years.
Which brands do PreZero Arena fans like most?
PreZero Arena fans show strongest brand affinity for Davos (26.69×), Cosenza Calcio (31.46×), and Litter box (2.04×) over the country average.
Where do PreZero Arena fans live in Germany?
PreZero Arena fans in Germany are most concentrated in Baden-Württemberg (reach 258,039), Bayern (reach 49,551), and Nordrhein-Westfalen (reach 47,598). These three regions account for the largest share of the active audience.
What other brands do PreZero Arena fans also like?
Beyond PreZero Arena itself, the audience over-indexes on Cosenza Calcio (31.46×), Litter box (2.04×), Progressive rock (2.27×), and VfL Wolfsburg (1.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for PreZero Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.