Rascasse Audience Intelligence

Volksparkstadion Audience in Germany

A data profile of the people who buy, follow and care about Volksparkstadion in Germany — modelled from more than twelve digital signal sources. Volksparkstadion has an estimated audience of 1,475,181 people in Germany.

#4among Stadium in Germany#305among POI in Germany#397in Sports

The average Volksparkstadion fan in Germany is 35.3 years old, more male, and lives primarily in Hamburg.

The audience is concentrated in Hamburg, Niedersachsen, Schleswig-Holstein.

Top brand affinities include Bundesliga, FC Bayern Munich, Borussia Dortmund, with strongest over-indexing on Bundesliga (3.3× the country average).

Demographically, the Volksparkstadion audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Volksparkstadion fan in Germany is more male, around 35.3 years old, with strong Risk Appetite tendencies and a notable affinity for Bundesliga.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volksparkstadion profile in Germany.

Audience size
1.5M
in Germany
Gender
33.6%♀
66.4% male
Age
35.3
average years
Country rank
#4523
POI in Germany
Fig. 01

Search interest · 12-month trend

+206%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Volksparkstadion fans

33.6% are female, 66.4% are male, average age 35.3.

Fig. 02

Gender split

33.6%
Female
66.4%
Male
Demographic split for Volksparkstadion audience in Germany
MetricValue
Female33.6%
Male66.4%
Average age35.3
Estimated audience size1,475,181
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Volksparkstadion audience in Germany
Age bracketShare%
16-1931%
20-2920%
30-3918%
40-4918%
50+13%
Fig. 04

Worldwide distribution

92.8%

of the worldwide Volksparkstadion audience comes from Germany.

Worldwide audience distribution share by country for Volksparkstadion
CountryShare
Germany92.8%
Denmark0.8%
United States0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volksparkstadion audience in Germany is strongest.

Fig. 05

Top regions by affinity

Volksparkstadion fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~200K10.01×
02Schleswig-Holstein~100K2.43×
03Niedersachsen~100K0.91×
04Bremen~6K0.66×
05Mecklenburg-Vorpommern~8K0.38×
06Saarland~4K0.29×
07Sachsen-Anhalt~7K0.25×
08Thüringen~7K0.24×
09Brandenburg~8K0.23×
10Nordrhein-Westfalen~50K0.22×
11Berlin~10K0.20×
12Hessen~10K0.18×
13Sachsen~10K0.18×
14Rheinland-Pfalz~9K0.16×
15Baden-Württemberg~20K0.13×
16Bayern~20K0.12×
Fig. 06

Affinity by region

Affinity by region — Volksparkstadion, Germany
0.12×1.00×10.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volksparkstadion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volksparkstadion audience
#·InterestCategoryAffinity×
01Vitali KlitschkoSports25.35×
02SC FreiburgSports4.66×
03DFB-PokalSports4.33×
04RB LeipzigSports4.27×
051. FC KölnSports4.23×
063. LigaSports4.14×
07VfL WolfsburgSports4.05×
08Borussia MönchengladbachSports4.03×
09Hertha BSCSports4.01×
102. BundesligaSports3.77×
11BundesligaSports3.30×
12VfB StuttgartSports3.19×
13Borussia DortmundSports2.82×
14SV Werder BremenSports2.58×
15FC Bayern MunichSports2.48×
16CHECK24Business & Career2.38×
17SportschauSports2.30×
18UEFA Champions LeagueSports2.19×
19Lieferando.deFood & Beverages2.17×
20FIFA World CupSports2.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volksparkstadion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volksparkstadion audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.25×
PatriotismCONSERVATISM1.18×
Career OrientationPOWER1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volksparkstadion audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
Design AffinityPREMIUM0.71×
MindfulnessBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Volksparkstadion have in Germany?

Volksparkstadion has an estimated audience of 1,475,181 people in Germany, concentrated in Hamburg and Niedersachsen.

02

What is the gender split and age of Volksparkstadion fans?

33.6% of Volksparkstadion fans are female, 66.4% are male, with an average age of 35.3 years.

03

Which brands do Volksparkstadion fans like most?

Volksparkstadion fans show strongest brand affinity for Bundesliga (3.3×), FC Bayern Munich (2.48×), and Borussia Dortmund (2.82×) over the country average.

04

Where do Volksparkstadion fans live in Germany?

Volksparkstadion fans in Germany are most concentrated in Hamburg (reach ~200K), Niedersachsen (reach ~100K), and Schleswig-Holstein (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Volksparkstadion fans also like?

Beyond Volksparkstadion itself, the audience over-indexes on FC Bayern Munich (2.48×), Borussia Dortmund (2.82×), 2. Bundesliga (3.77×), and Vitali Klitschko (25.35×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Stadium audiences in Germany

See Volksparkstadion audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Volksparkstadion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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