Volksparkstadion Audience in Germany
Volksparkstadion has an estimated audience of 1,069,353 people in Germany. 35.0% are female, 65.0% are male, average age 35.6. Top regions: Hamburg, Niedersachsen, Schleswig-Holstein. Top brand affinities: Borussia Dortmund, Bundesliga, FC Bayern Munich, Ken Roczen, 2. Bundesliga.
The average Volksparkstadion fan in Germany is 35.6 years old, more male, and lives primarily in Hamburg. The audience is concentrated in Hamburg, Niedersachsen, Schleswig-Holstein. Top brand affinities include Borussia Dortmund, Bundesliga, FC Bayern Munich, with strongest over-indexing on Borussia Dortmund (3.31× the country average). Demographically, the Volksparkstadion audience skews more male with an average age of 35.6, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: POI · Subtype: Stadium
Demographics of Volksparkstadion fans
| Metric | Value |
|---|---|
| Female | 35.0% |
| Male | 65.0% |
| Average age | 35.6 |
| Estimated audience size | 1,069,353 |
Audience persona
The typical Volksparkstadion fan in Germany is more male, around 35.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hamburg | 233,311 | 9.66× |
| Niedersachsen | 99,747 | 0.96× |
| Schleswig-Holstein | 96,641 | 2.52× |
| Nordrhein-Westfalen | 58,299 | 0.25× |
| Bayern | 21,076 | 0.12× |
| Baden-Württemberg | 18,543 | 0.13× |
| Hessen | 15,251 | 0.19× |
| Berlin | 9,961 | 0.21× |
| Sachsen | 8,711 | 0.17× |
| Rheinland-Pfalz | 6,842 | 0.13× |
| Bremen | 6,444 | 0.7× |
| Mecklenburg-Vorpommern | 6,365 | 0.31× |
| Brandenburg | 6,244 | 0.19× |
| Thüringen | 5,081 | 0.19× |
| Sachsen-Anhalt | 4,435 | 0.16× |
| Saarland | 1,625 | 0.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 3.31× | Sports |
| Bundesliga | 3.6× | Sports |
| FC Bayern Munich | 3.43× | Sports |
| Ken Roczen | 56.18× | Sports |
| 2. Bundesliga | 4.21× | Sports |
| 3. Liga | 4.99× | Sports |
| FIFA World Cup | 2.58× | Sports |
| VfB Stuttgart | 3.33× | Sports |
| UEFA Champions League | 2.57× | Sports |
| Eintracht Frankfurt | 2.92× | Sports |
| Transfermarkt | 3.01× | Sports |
| RB Leipzig | 3.52× | Sports |
| Casino | 5.72× | Games |
| SV Werder Bremen | 2.27× | Sports |
| Lieferando.de | 2.25× | Food & Beverages |
| Hertha BSC | 3.59× | Sports |
| IHF World Men's Handball Championship | 3.06× | Sports |
| Premier League | 2.9× | Sports |
| Real Madrid C.F. | 2.13× | Sports |
| Spiegel Online | 1.77× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.35 |
| Sports Activity | POWER | 1.06 |
| Career Orientation | POWER | 1.02 |
| Social Media Usage | JOY | 0.97 |
| Luxury Orientation | PREMIUM | 0.96 |
| Patriotism | CONSERVATISM | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 90.4% |
| Denmark | 1.0% |
| United States | 1.0% |
See Volksparkstadion audiences in other countries
More Stadium audiences in Germany
- Deutsche Bank Park (2,444,265)
- Merkur Spiel-Arena (1,796,127)
- Veltins-Arena (1,337,707)
- RheinEnergieStadion (1,083,803)
- Volksparkstadion (1,066,438)
Frequently asked questions
How many fans does Volksparkstadion have in Germany?
Volksparkstadion has an estimated audience of 1,069,353 people in Germany, concentrated in Hamburg and Niedersachsen.
What is the gender split and age of Volksparkstadion fans?
35.0% of Volksparkstadion fans are female, 65.0% are male, with an average age of 35.6 years.
Which brands do Volksparkstadion fans like most?
Volksparkstadion fans show strongest brand affinity for Borussia Dortmund (3.31×), Bundesliga (3.6×), and FC Bayern Munich (3.43×) over the country average.
Where do Volksparkstadion fans live in Germany?
Volksparkstadion fans in Germany are most concentrated in Hamburg (reach 233,311), Niedersachsen (reach 99,747), and Schleswig-Holstein (reach 96,641). These three regions account for the largest share of the active audience.
What other brands do Volksparkstadion fans also like?
Beyond Volksparkstadion itself, the audience over-indexes on Bundesliga (3.6×), FC Bayern Munich (3.43×), Ken Roczen (56.18×), and 2. Bundesliga (4.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Volksparkstadion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.