RheinEnergieStadion Audience in Germany
RheinEnergieStadion has an estimated audience of 1,083,891 people in Germany. 35.2% are female, 64.8% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Bundesliga, FC Bayern Munich, Ken Roczen, 2. Bundesliga.
The average RheinEnergieStadion fan in Germany is 35.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Bundesliga, FC Bayern Munich, with strongest over-indexing on Borussia Dortmund (3.34× the country average). Demographically, the RheinEnergieStadion audience skews more male with an average age of 35.6, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: POI · Subtype: Stadium
Demographics of RheinEnergieStadion fans
| Metric | Value |
|---|---|
| Female | 35.2% |
| Male | 64.8% |
| Average age | 35.6 |
| Estimated audience size | 1,083,891 |
Audience persona
The typical RheinEnergieStadion fan in Germany is more male, around 35.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 812,831 | 8.87× |
| Bayern | 70,578 | 0.41× |
| Baden-Württemberg | 68,195 | 0.46× |
| Rheinland-Pfalz | 59,674 | 1.1× |
| Niedersachsen | 58,675 | 0.56× |
| Hessen | 48,121 | 0.58× |
| Berlin | 17,605 | 0.36× |
| Schleswig-Holstein | 15,175 | 0.39× |
| Sachsen | 14,593 | 0.27× |
| Hamburg | 13,919 | 0.57× |
| Brandenburg | 11,072 | 0.33× |
| Thüringen | 10,075 | 0.36× |
| Saarland | 8,030 | 0.6× |
| Sachsen-Anhalt | 7,444 | 0.27× |
| Bremen | 5,820 | 0.63× |
| Mecklenburg-Vorpommern | 4,884 | 0.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 3.34× | Sports |
| Bundesliga | 3.59× | Sports |
| FC Bayern Munich | 3.43× | Sports |
| Ken Roczen | 54.77× | Sports |
| 2. Bundesliga | 4.29× | Sports |
| VfB Stuttgart | 3.4× | Sports |
| 3. Liga | 5.01× | Sports |
| FIFA World Cup | 2.58× | Sports |
| UEFA Champions League | 2.56× | Sports |
| Eintracht Frankfurt | 2.96× | Sports |
| Transfermarkt | 3.06× | Sports |
| RB Leipzig | 3.61× | Sports |
| Casino | 5.63× | Games |
| SV Werder Bremen | 2.31× | Sports |
| Lieferando.de | 2.25× | Food & Beverages |
| Hertha BSC | 3.65× | Sports |
| IHF World Men's Handball Championship | 3.06× | Sports |
| Premier League | 2.88× | Sports |
| Real Madrid C.F. | 2.13× | Sports |
| Spiegel Online | 1.77× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.34 |
| Sports Activity | POWER | 1.07 |
| Career Orientation | POWER | 1.01 |
| Social Media Usage | JOY | 0.97 |
| Luxury Orientation | PREMIUM | 0.96 |
| Patriotism | CONSERVATISM | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.2% |
| United Kingdom | 1.7% |
| Netherlands | 1.0% |
See RheinEnergieStadion audiences in other countries
More Stadium audiences in Germany
- Deutsche Bank Park (2,444,265)
- Merkur Spiel-Arena (1,796,127)
- Veltins-Arena (1,337,707)
- Volksparkstadion (1,068,884)
- Volksparkstadion (1,066,438)
Frequently asked questions
How many fans does RheinEnergieStadion have in Germany?
RheinEnergieStadion has an estimated audience of 1,083,891 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of RheinEnergieStadion fans?
35.2% of RheinEnergieStadion fans are female, 64.8% are male, with an average age of 35.6 years.
Which brands do RheinEnergieStadion fans like most?
RheinEnergieStadion fans show strongest brand affinity for Borussia Dortmund (3.34×), Bundesliga (3.59×), and FC Bayern Munich (3.43×) over the country average.
Where do RheinEnergieStadion fans live in Germany?
RheinEnergieStadion fans in Germany are most concentrated in Nordrhein-Westfalen (reach 812,831), Bayern (reach 70,578), and Baden-Württemberg (reach 68,195). These three regions account for the largest share of the active audience.
What other brands do RheinEnergieStadion fans also like?
Beyond RheinEnergieStadion itself, the audience over-indexes on Bundesliga (3.59×), FC Bayern Munich (3.43×), Ken Roczen (54.77×), and 2. Bundesliga (4.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for RheinEnergieStadion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.