Merkur Spiel-Arena Audience in Germany
Merkur Spiel-Arena has an estimated audience of 1,803,389 people in Germany. 35.1% are female, 64.9% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities: Gil Ofarim, Progressive rock, Buddy – The Buddy Holly Story, Google Analytics, Alaska.
The average Merkur Spiel-Arena fan in Germany is 35.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities include Gil Ofarim, Progressive rock, Buddy – The Buddy Holly Story, with strongest over-indexing on Gil Ofarim (1.93× the country average). Demographically, the Merkur Spiel-Arena audience skews more male with an average age of 35.6, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: POI · Subtype: Stadium
Demographics of Merkur Spiel-Arena fans
| Metric | Value |
|---|---|
| Female | 35.1% |
| Male | 64.9% |
| Average age | 35.6 |
| Estimated audience size | 1,803,389 |
Audience persona
The typical Merkur Spiel-Arena fan in Germany is more male, around 35.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,352,405 | 6.75× |
| Baden-Württemberg | 155,818 | 0.63× |
| Niedersachsen | 139,365 | 0.8× |
| Bayern | 139,240 | 0.48× |
| Hessen | 112,798 | 0.82× |
| Rheinland-Pfalz | 95,194 | 1.05× |
| Sachsen | 40,675 | 0.46× |
| Berlin | 34,469 | 0.43× |
| Schleswig-Holstein | 31,563 | 0.49× |
| Thüringen | 29,672 | 0.65× |
| Brandenburg | 26,168 | 0.47× |
| Sachsen-Anhalt | 25,819 | 0.55× |
| Hamburg | 22,617 | 0.56× |
| Saarland | 19,682 | 0.89× |
| Mecklenburg-Vorpommern | 12,928 | 0.38× |
| Bremen | 9,289 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.93× | Music & Radio |
| Progressive rock | 1.77× | Music & Radio |
| Buddy – The Buddy Holly Story | 5.33× | Music & Radio |
| Google Analytics | 2.19× | Internet & Social Media |
| Alaska | 3.05× | Travel & Leisure |
| Emperor Entertainment Group | 2.94× | Business & Career |
| Building insulation | 2.9× | Home & Garden |
| Trakehner | 9.02× | Pets & Animals |
| Noodle (Gorillaz) | 2× | Music & Radio |
| Sailor | 2.94× | Travel & Leisure |
| The Equalizer | 3× | Movies & TV |
| Golden Gate | 3.28× | Games |
| Tuscany | 2.77× | Travel & Leisure |
| Jura Mountains | 3.15× | Travel & Leisure |
| Private Jets | 3.65× | Cars & Mobility |
| Figure painting (hobby) | 2.07× | Arts & Culture |
| Bully (2011 film) | 3.03× | Movies & TV |
| Headhunters (film) | 2.33× | Movies & TV |
| Fantasy Earth: Zero | 3.21× | Games |
| Carrie (novel) | 2.78× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.3 |
| Sports Activity | POWER | 1.06 |
| Career Orientation | POWER | 0.99 |
| Social Media Usage | JOY | 0.97 |
| Patriotism | CONSERVATISM | 0.96 |
| Early Adopter Mentality | POWER | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.0% |
| Netherlands | 2.0% |
| Spain | 1.0% |
See Merkur Spiel-Arena audiences in other countries
More Stadium audiences in Germany
- Deutsche Bank Park (2,442,166)
- Veltins-Arena (1,338,107)
- RheinEnergieStadion (1,083,774)
- Volksparkstadion (1,069,040)
- Volksparkstadion (1,066,438)
Frequently asked questions
How many fans does Merkur Spiel-Arena have in Germany?
Merkur Spiel-Arena has an estimated audience of 1,803,389 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Merkur Spiel-Arena fans?
35.1% of Merkur Spiel-Arena fans are female, 64.9% are male, with an average age of 35.6 years.
Which brands do Merkur Spiel-Arena fans like most?
Merkur Spiel-Arena fans show strongest brand affinity for Gil Ofarim (1.93×), Progressive rock (1.77×), and Buddy – The Buddy Holly Story (5.33×) over the country average.
Where do Merkur Spiel-Arena fans live in Germany?
Merkur Spiel-Arena fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,352,405), Baden-Württemberg (reach 155,818), and Niedersachsen (reach 139,365). These three regions account for the largest share of the active audience.
What other brands do Merkur Spiel-Arena fans also like?
Beyond Merkur Spiel-Arena itself, the audience over-indexes on Progressive rock (1.77×), Buddy – The Buddy Holly Story (5.33×), Google Analytics (2.19×), and Alaska (3.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Merkur Spiel-Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.