Rascasse Audience Intelligence

Merkur Spiel-Arena Audience in Germany

A data profile of the people who buy, follow and care about Merkur Spiel-Arena in Germany — modelled from more than twelve digital signal sources. Merkur Spiel-Arena has an estimated audience of 2,224,406 people in Germany.

#2among Stadium in Germany#182among POI in Germany#251in Sports

The average Merkur Spiel-Arena fan in Germany is 35.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Bundesliga, 2. Bundesliga, Borussia Dortmund, with strongest over-indexing on Bundesliga (3.19× the country average).

Demographically, the Merkur Spiel-Arena audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Merkur Spiel-Arena fan in Germany is more male, around 35.8 years old, with strong Risk Appetite tendencies and a notable affinity for Bundesliga.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Merkur Spiel-Arena profile in Germany.

Audience size
2.2M
in Germany
Gender
28.8%♀
71.2% male
Age
35.8
average years
Country rank
#2992
POI in Germany
Fig. 01

Search interest · 12-month trend

+108%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Merkur Spiel-Arena fans

28.8% are female, 71.2% are male, average age 35.8.

Fig. 02

Gender split

28.8%
Female
71.2%
Male
Demographic split for Merkur Spiel-Arena audience in Germany
MetricValue
Female28.8%
Male71.2%
Average age35.8
Estimated audience size2,224,406
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Merkur Spiel-Arena audience in Germany
Age bracketShare%
16-1929%
20-2920%
30-3919%
40-4918%
50+14%
Fig. 04

Worldwide distribution

89.1%

of the worldwide Merkur Spiel-Arena audience comes from Germany.

Worldwide audience distribution share by country for Merkur Spiel-Arena
CountryShare
Germany89.1%
Netherlands3.2%
Switzerland1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Merkur Spiel-Arena audience in Germany is strongest.

Fig. 05

Top regions by affinity

Merkur Spiel-Arena fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~1.5M6.63×
02Rheinland-Pfalz~90K1.00×
03Saarland~20K0.93×
04Hessen~100K0.81×
05Niedersachsen~100K0.78×
06Bremen~10K0.70×
07Thüringen~30K0.67×
08Baden-Württemberg~200K0.64×
09Hamburg~20K0.59×
10Sachsen-Anhalt~30K0.58×
11Schleswig-Holstein~30K0.52×
12Brandenburg~30K0.50×
13Bayern~100K0.48×
14Sachsen~40K0.48×
15Berlin~40K0.45×
16Mecklenburg-Vorpommern~20K0.44×
Fig. 06

Affinity by region

Affinity by region — Merkur Spiel-Arena, Germany
0.44×1.00×6.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Merkur Spiel-Arena audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Merkur Spiel-Arena audience
#·InterestCategoryAffinity×
01Fortuna DüsseldorfSports7.18×
02SC FreiburgSports5.00×
03RB LeipzigSports4.94×
04VfL BochumSports4.79×
05DFB-PokalSports4.70×
06Borussia MönchengladbachSports4.39×
071. FC KölnSports4.35×
08VfL WolfsburgSports4.30×
09Hertha BSCSports4.23×
103. LigaSports4.23×
112. BundesligaSports4.08×
12VfB StuttgartSports3.44×
13BundesligaSports3.19×
14SV Werder BremenSports2.95×
15Borussia DortmundSports2.88×
16FC Bayern MunichSports2.44×
17SportschauSports2.37×
18Lieferando.deFood & Beverages2.27×
19UEFA Champions LeagueSports2.17×
20FIFA World CupSports2.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Merkur Spiel-Arena audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Merkur Spiel-Arena audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.30×
PatriotismCONSERVATISM1.19×
Career OrientationPOWER1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Merkur Spiel-Arena audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
Design AffinityPREMIUM0.70×
MindfulnessBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Merkur Spiel-Arena have in Germany?

Merkur Spiel-Arena has an estimated audience of 2,224,406 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Merkur Spiel-Arena fans?

28.8% of Merkur Spiel-Arena fans are female, 71.2% are male, with an average age of 35.8 years.

03

Which brands do Merkur Spiel-Arena fans like most?

Merkur Spiel-Arena fans show strongest brand affinity for Bundesliga (3.19×), 2. Bundesliga (4.08×), and Borussia Dortmund (2.88×) over the country average.

04

Where do Merkur Spiel-Arena fans live in Germany?

Merkur Spiel-Arena fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Baden-Württemberg (reach ~200K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Merkur Spiel-Arena fans also like?

Beyond Merkur Spiel-Arena itself, the audience over-indexes on 2. Bundesliga (4.08×), Borussia Dortmund (2.88×), Fortuna Düsseldorf (7.18×), and FC Bayern Munich (2.44×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Merkur Spiel-Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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