Rascasse Audience Intelligence

Deutsche Bank Park Audience in Germany

A data profile of the people who buy, follow and care about Deutsche Bank Park in Germany — modelled from more than twelve digital signal sources. Deutsche Bank Park has an estimated audience of 2,622,252 people in Germany.

#1among Stadium in Germany#149among POI in Germany#205in Sports

The average Deutsche Bank Park fan in Germany is 36.4 years old, more male, and lives primarily in Hessen.

The audience is concentrated in Hessen, Baden-Württemberg, Bayern.

Top brand affinities include Eintracht Frankfurt, Bundesliga, Borussia Dortmund, with strongest over-indexing on Eintracht Frankfurt (4.52× the country average).

Demographically, the Deutsche Bank Park audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Deutsche Bank Park fan in Germany is more male, around 36.4 years old, with strong Risk Appetite tendencies and a notable affinity for Eintracht Frankfurt.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Deutsche Bank Park profile in Germany.

Audience size
2.6M
in Germany
Gender
31.7%♀
68.3% male
Age
36.4
average years
Country rank
#2507
POI in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Deutsche Bank Park fans

31.7% are female, 68.3% are male, average age 36.4.

Fig. 02

Gender split

31.7%
Female
68.3%
Male
Demographic split for Deutsche Bank Park audience in Germany
MetricValue
Female31.7%
Male68.3%
Average age36.4
Estimated audience size2,622,252
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Deutsche Bank Park audience in Germany
Age bracketShare%
16-1927%
20-2920%
30-3919%
40-4919%
50+15%
Fig. 04

Worldwide distribution

90.4%

of the worldwide Deutsche Bank Park audience comes from Germany.

Worldwide audience distribution share by country for Deutsche Bank Park
CountryShare
Germany90.4%
United States1.1%
United Kingdom0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deutsche Bank Park audience in Germany is strongest.

Fig. 05

Top regions by affinity

Deutsche Bank Park fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~2M9.82×
02Rheinland-Pfalz~200K1.36×
03Saarland~30K0.85×
04Baden-Württemberg~200K0.65×
05Bayern~200K0.50×
06Thüringen~30K0.50×
07Nordrhein-Westfalen~200K0.36×
08Bremen~7K0.34×
09Niedersachsen~70K0.30×
10Hamburg~20K0.28×
11Sachsen-Anhalt~20K0.27×
12Sachsen~30K0.25×
13Mecklenburg-Vorpommern~10K0.24×
14Berlin~20K0.23×
15Schleswig-Holstein~20K0.23×
16Brandenburg~20K0.23×
Fig. 06

Affinity by region

Affinity by region — Deutsche Bank Park, Germany
0.23×1.00×9.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deutsche Bank Park audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deutsche Bank Park audience
#·InterestCategoryAffinity×
01DFB-PokalSports4.67×
02Eintracht FrankfurtSports4.52×
03SC FreiburgSports4.49×
04VfL BochumSports4.32×
05RB LeipzigSports4.18×
061. FC KölnSports4.03×
07Borussia MönchengladbachSports3.91×
08Hertha BSCSports3.84×
093. LigaSports3.82×
102. BundesligaSports3.39×
11VfB StuttgartSports3.25×
12SV Werder BremenSports2.87×
13BundesligaSports2.80×
14Borussia DortmundSports2.75×
15TransfermarktSports2.47×
16SportschauSports2.39×
17FC Bayern MunichSports2.30×
18Lieferando.deFood & Beverages2.29×
19UEFA Champions LeagueSports2.00×
20FIFA World CupSports1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deutsche Bank Park audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Deutsche Bank Park audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.23×
PatriotismCONSERVATISM1.21×
SpiritualityBALANCE1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Deutsche Bank Park audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.70×
Design AffinityPREMIUM0.70×
MindfulnessBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Deutsche Bank Park have in Germany?

Deutsche Bank Park has an estimated audience of 2,622,252 people in Germany, concentrated in Hessen and Baden-Württemberg.

02

What is the gender split and age of Deutsche Bank Park fans?

31.7% of Deutsche Bank Park fans are female, 68.3% are male, with an average age of 36.4 years.

03

Which brands do Deutsche Bank Park fans like most?

Deutsche Bank Park fans show strongest brand affinity for Eintracht Frankfurt (4.52×), Bundesliga (2.8×), and Borussia Dortmund (2.75×) over the country average.

04

Where do Deutsche Bank Park fans live in Germany?

Deutsche Bank Park fans in Germany are most concentrated in Hessen (reach ~2M), Baden-Württemberg (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Deutsche Bank Park fans also like?

Beyond Deutsche Bank Park itself, the audience over-indexes on Bundesliga (2.8×), Borussia Dortmund (2.75×), FC Bayern Munich (2.3×), and 2. Bundesliga (3.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Stadium audiences in Germany

See Deutsche Bank Park audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Deutsche Bank Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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