Deutsche Bank Park Audience in Germany
Deutsche Bank Park has an estimated audience of 2,450,055 people in Germany. 35.7% are female, 64.3% are male, average age 36.4. Top regions: Hessen, Baden-Württemberg, Bayern. Top brand affinities: Borussia Dortmund, Eintracht Frankfurt, Bundesliga, FC Bayern Munich, 2. Bundesliga.
The average Deutsche Bank Park fan in Germany is 36.4 years old, more male, and lives primarily in Hessen. The audience is concentrated in Hessen, Baden-Württemberg, Bayern. Top brand affinities include Borussia Dortmund, Eintracht Frankfurt, Bundesliga, with strongest over-indexing on Borussia Dortmund (2.83× the country average). Demographically, the Deutsche Bank Park audience skews more male with an average age of 36.4, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: POI · Subtype: Stadium
Demographics of Deutsche Bank Park fans
| Metric | Value |
|---|---|
| Female | 35.7% |
| Male | 64.3% |
| Average age | 36.4 |
| Estimated audience size | 2,450,055 |
Audience persona
The typical Deutsche Bank Park fan in Germany is more male, around 36.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 1,824,646 | 9.8× |
| Baden-Württemberg | 224,646 | 0.67× |
| Bayern | 210,385 | 0.54× |
| Nordrhein-Westfalen | 202,561 | 0.38× |
| Rheinland-Pfalz | 159,584 | 1.3× |
| Niedersachsen | 71,999 | 0.3× |
| Sachsen | 29,474 | 0.25× |
| Thüringen | 28,706 | 0.46× |
| Berlin | 25,827 | 0.24× |
| Saarland | 23,125 | 0.77× |
| Schleswig-Holstein | 17,848 | 0.2× |
| Brandenburg | 15,460 | 0.2× |
| Hamburg | 14,896 | 0.27× |
| Sachsen-Anhalt | 14,310 | 0.23× |
| Mecklenburg-Vorpommern | 7,065 | 0.15× |
| Bremen | 4,765 | 0.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2.83× | Sports |
| Eintracht Frankfurt | 4.3× | Sports |
| Bundesliga | 3.08× | Sports |
| FC Bayern Munich | 2.85× | Sports |
| 2. Bundesliga | 3.72× | Sports |
| Ken Roczen | 41.35× | Sports |
| Transfermarkt | 3.46× | Sports |
| 3. Liga | 4.85× | Sports |
| FIFA World Cup | 2.37× | Sports |
| UEFA Champions League | 2.36× | Sports |
| VfB Stuttgart | 2.93× | Sports |
| SV Werder Bremen | 2.55× | Sports |
| Lieferando.de | 2.21× | Food & Beverages |
| IHF World Men's Handball Championship | 3.12× | Sports |
| RB Leipzig | 3.02× | Sports |
| Germany national football team | 3.11× | Sports |
| Sportschau | 2.22× | Sports |
| Casino | 4.65× | Games |
| F.C. Hansa Rostock | 3.55× | Sports |
| Premier League | 2.67× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.14 |
| Sports Activity | POWER | 1.03 |
| Patriotism | CONSERVATISM | 0.98 |
| Career Orientation | POWER | 0.96 |
| Social Media Usage | JOY | 0.94 |
| Luxury Orientation | PREMIUM | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.6% |
| United States | 1.3% |
| United Kingdom | 0.8% |
See Deutsche Bank Park audiences in other countries
More Stadium audiences in Germany
- Merkur Spiel-Arena (1,796,127)
- Veltins-Arena (1,337,707)
- RheinEnergieStadion (1,083,803)
- Volksparkstadion (1,068,884)
- Volksparkstadion (1,066,438)
Frequently asked questions
How many fans does Deutsche Bank Park have in Germany?
Deutsche Bank Park has an estimated audience of 2,450,055 people in Germany, concentrated in Hessen and Baden-Württemberg.
What is the gender split and age of Deutsche Bank Park fans?
35.7% of Deutsche Bank Park fans are female, 64.3% are male, with an average age of 36.4 years.
Which brands do Deutsche Bank Park fans like most?
Deutsche Bank Park fans show strongest brand affinity for Borussia Dortmund (2.83×), Eintracht Frankfurt (4.3×), and Bundesliga (3.08×) over the country average.
Where do Deutsche Bank Park fans live in Germany?
Deutsche Bank Park fans in Germany are most concentrated in Hessen (reach 1,824,646), Baden-Württemberg (reach 224,646), and Bayern (reach 210,385). These three regions account for the largest share of the active audience.
What other brands do Deutsche Bank Park fans also like?
Beyond Deutsche Bank Park itself, the audience over-indexes on Eintracht Frankfurt (4.3×), Bundesliga (3.08×), FC Bayern Munich (2.85×), and 2. Bundesliga (3.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Deutsche Bank Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.