Rascasse Audience Intelligence

TSG 1899 Hoffenheim Audience in Germany

A data profile of the people who buy, follow and care about TSG 1899 Hoffenheim in Germany — modelled from more than twelve digital signal sources. TSG 1899 Hoffenheim has an estimated audience of 1,133,354 people in Germany.

#152among Soccer in Germany#82among Team in Germany#482in Sports

The average TSG 1899 Hoffenheim fan in Germany is 35.5 years old, more male, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include VfB Stuttgart, Hertha BSC, Newcastle United F.C., with strongest over-indexing on VfB Stuttgart (7.94× the country average).

Demographically, the TSG 1899 Hoffenheim audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Risk Appetite, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical TSG 1899 Hoffenheim fan in Germany is more male, around 35.5 years old, with strong Risk Appetite tendencies and a notable affinity for VfB Stuttgart.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TSG 1899 Hoffenheim profile in Germany.

Audience size
1.1M
in Germany
Gender
30.6%♀
69.4% male
Age
35.5
average years
Country rank
#5830
Team in Germany
Fig. 01

Search interest · 12-month trend

+48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of TSG 1899 Hoffenheim fans

30.6% are female, 69.4% are male, average age 35.5.

Fig. 02

Gender split

30.6%
Female
69.4%
Male
Demographic split for TSG 1899 Hoffenheim audience in Germany
MetricValue
Female30.6%
Male69.4%
Average age35.5
Estimated audience size1,133,354
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the TSG 1899 Hoffenheim audience in Germany
Age bracketShare%
16-1931%
20-2920%
30-3918%
40-4917%
50+14%
Fig. 04

Worldwide distribution

31.6%

of the worldwide TSG 1899 Hoffenheim audience comes from Germany.

Worldwide audience distribution share by country for TSG 1899 Hoffenheim
CountryShare
Germany31.6%
Spain7.9%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TSG 1899 Hoffenheim audience in Germany is strongest.

Fig. 05

Top regions by affinity

TSG 1899 Hoffenheim fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~300K2.33×
02Bremen~10K1.26×
03Sachsen~60K1.10×
04Schleswig-Holstein~40K1.06×
05Hessen~90K1.04×
06Rheinland-Pfalz~50K1.02×
07Hamburg~20K1.01×
08Nordrhein-Westfalen~200K0.91×
09Niedersachsen~90K0.90×
10Sachsen-Anhalt~20K0.87×
11Thüringen~20K0.87×
12Brandenburg~30K0.86×
13Saarland~10K0.84×
14Bayern~100K0.78×
15Mecklenburg-Vorpommern~10K0.70×
16Berlin~30K0.63×
Fig. 06

Affinity by region

Affinity by region — TSG 1899 Hoffenheim, Germany
0.63×1.00×2.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TSG 1899 Hoffenheim audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TSG 1899 Hoffenheim audience
#·InterestCategoryAffinity×
01Western Sydney Wanderers FCSports25.21×
02Newcastle United F.C.Sports19.46×
031. FC Union BerlinSports12.22×
04Frauen-BundesligaSports9.86×
05Hertha BSCSports9.36×
06Arminia BielefeldSports9.06×
07F.C. Hansa RostockSports8.21×
08VfB StuttgartSports7.94×
09VfL BochumSports7.56×
10RB LeipzigSports6.40×
11Hannover 96Sports6.29×
123. LigaSports6.09×
13Dynamo DresdenSports6.05×
14TransfermarktSports5.99×
15Borussia MönchengladbachSports5.13×
16SV Werder BremenSports5.07×
172. BundesligaSports3.85×
18Borussia DortmundSports3.31×
19FC Bayern MunichSports3.00×
20BundesligaSports2.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TSG 1899 Hoffenheim audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TSG 1899 Hoffenheim audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.28×
IndividualismJOY1.11×
Healthy LifestyleBALANCE1.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TSG 1899 Hoffenheim audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.58×
ExtroversionTHRILL0.60×
Design AffinityPREMIUM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does TSG 1899 Hoffenheim have in Germany?

TSG 1899 Hoffenheim has an estimated audience of 1,133,354 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of TSG 1899 Hoffenheim fans?

30.6% of TSG 1899 Hoffenheim fans are female, 69.4% are male, with an average age of 35.5 years.

03

Which brands do TSG 1899 Hoffenheim fans like most?

TSG 1899 Hoffenheim fans show strongest brand affinity for VfB Stuttgart (7.94×), Hertha BSC (9.36×), and Newcastle United F.C. (19.46×) over the country average.

04

Where do TSG 1899 Hoffenheim fans live in Germany?

TSG 1899 Hoffenheim fans in Germany are most concentrated in Baden-Württemberg (reach ~300K), Nordrhein-Westfalen (reach ~200K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do TSG 1899 Hoffenheim fans also like?

Beyond TSG 1899 Hoffenheim itself, the audience over-indexes on Hertha BSC (9.36×), Newcastle United F.C. (19.46×), SV Werder Bremen (5.07×), and Transfermarkt (5.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See TSG 1899 Hoffenheim audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for TSG 1899 Hoffenheim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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