Rascasse Audience Intelligence

TSG 1899 Hoffenheim Fan Demographics in Germany

TSG 1899 Hoffenheim has an estimated audience of 1.3M people in Germany.

#148among Soccer in Germany
#73among teams in Germany
#454in Sports

The average TSG 1899 Hoffenheim fan in Germany is 36.2 years old, more male, and lives primarily in Baden-Württemberg.

Its fans are 1.2 years older than the group average of 35.0.

Women make up 30.6% of the fan base, 2.1 percentage points fewer than the group average.

Compared with the other 13576 objects in Soccer, TSG 1899 Hoffenheim fans stand out for their interest in Newcastle United F.C. and Babbel.

Interest is seasonal: February, April and May account for 42% of the year's searches, June is the quietest month.

Most fans live in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top affinities include Newcastle United F.C., Babbel, 1. FC Union Berlin, with strongest over-indexing on Newcastle United F.C. (19.46× the country average).

Demographically, the TSG 1899 Hoffenheim audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Risk Appetite, Individualism.

The typical TSG 1899 Hoffenheim fan in Germany is more male, around 36.2 years old, with strong Risk Appetite tendencies and a notable affinity for Newcastle United F.C..

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.3M
in Germany
Gender
30.6%♀
69.4% male
Age
36.2
average years
Country rank
#5386
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of TSG 1899 Hoffenheim fans

30.6% are female, 69.4% are male, average age 36.2.

Fig. 02

Gender split

30.6%
Female
69.4%
Male
Demographic split for TSG 1899 Hoffenheim audience in Germany
MetricValue
Female30.6%
Male69.4%
Average age36.2
Estimated audience size1.3M
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the TSG 1899 Hoffenheim audience in Germany
Age bracketShare%
16-2431%
25-3420%
35-4418%
45-5417%
55+14%
Fig. 04

Worldwide distribution

38.9%

of the worldwide TSG 1899 Hoffenheim audience comes from Germany.

Worldwide audience distribution share by country for TSG 1899 Hoffenheim
CountryShare
Germany38.9%
Spain6.1%
Brazil5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

TSG 1899 Hoffenheim fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~400K2.34×
02Bremen~10K1.25×
03Sachsen~70K1.10×
04Schleswig-Holstein~50K1.06×
05Hessen~100K1.05×
06Rheinland-Pfalz~70K1.02×
07Hamburg~30K1.01×
08Nordrhein-Westfalen~300K0.93×
09Niedersachsen~100K0.90×
10Sachsen-Anhalt~30K0.87×
11Thüringen~30K0.87×
12Brandenburg~40K0.86×
13Saarland~10K0.85×
14Bayern~200K0.78×
15Mecklenburg-Vorpommern~20K0.68×
16Berlin~40K0.62×
Fig. 06

Affinity by region

Affinity by region — TSG 1899 Hoffenheim, Germany
0.62×1.00×2.34×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the TSG 1899 Hoffenheim audience vs. the country average
#·InterestCategoryAffinity×
01Newcastle United F.C.Sports19.46×
02BabbelBusiness & Career12.35×
031. FC Union BerlinSports12.22×
04Hertha BSCSports9.36×
05Arminia BielefeldSports9.06×
06F.C. Hansa RostockSports8.21×
07VfB StuttgartSports7.94×
08RB LeipzigSports6.40×
093. LigaSports6.09×
10Dynamo DresdenSports6.05×
11TransfermarktSports5.99×
12Michael OliseSports5.31×
13Borussia MönchengladbachSports5.13×
14SV Werder BremenSports5.07×
15Harry KaneSports4.96×
16Jürgen KloppSports4.07×
17Borussia DortmundSports3.31×
18FC Bayern MunichSports3.00×
19BundesligaSports2.79×
20FIFA World CupSports2.48×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the TSG 1899 Hoffenheim audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the TSG 1899 Hoffenheim audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.28×
IndividualismJOY1.11×
Healthy LifestyleBALANCE1.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the TSG 1899 Hoffenheim audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.58×
ExtroversionTHRILL0.60×
Design AffinityPREMIUM0.64×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in Germany

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in TSG 1899 Hoffenheim over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/tsg-1899-hoffenheim-18121” · Methodology