TSG 1899 Hoffenheim Audience in Germany
TSG 1899 Hoffenheim has an estimated audience of 1,074,821 people in Germany. 30.6% are female, 69.4% are male, average age 35.5. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: VfB Stuttgart, Hertha BSC, Borussia Dortmund, Newcastle United F.C., Transfermarkt.
The average TSG 1899 Hoffenheim fan in Germany is 35.5 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include VfB Stuttgart, Hertha BSC, Borussia Dortmund, with strongest over-indexing on VfB Stuttgart (7.94× the country average). Demographically, the TSG 1899 Hoffenheim audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of TSG 1899 Hoffenheim fans
| Metric | Value |
|---|---|
| Female | 30.6% |
| Male | 69.4% |
| Average age | 35.5 |
| Estimated audience size | 1,074,821 |
Audience persona
The typical TSG 1899 Hoffenheim fan in Germany is more male, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for VfB Stuttgart.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 346,986 | 2.37× |
| Nordrhein-Westfalen | 207,814 | 0.88× |
| Bayern | 142,643 | 0.83× |
| Hessen | 96,059 | 1.17× |
| Niedersachsen | 93,411 | 0.89× |
| Rheinland-Pfalz | 56,606 | 1.05× |
| Sachsen | 43,775 | 0.83× |
| Schleswig-Holstein | 43,380 | 1.12× |
| Berlin | 34,381 | 0.72× |
| Brandenburg | 30,645 | 0.92× |
| Hamburg | 25,281 | 1.04× |
| Sachsen-Anhalt | 20,187 | 0.72× |
| Thüringen | 19,145 | 0.7× |
| Mecklenburg-Vorpommern | 13,340 | 0.65× |
| Bremen | 12,621 | 1.37× |
| Saarland | 9,622 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| VfB Stuttgart | 7.94× | Sports |
| Hertha BSC | 9.36× | Sports |
| Borussia Dortmund | 3.31× | Sports |
| Newcastle United F.C. | 19.46× | Sports |
| Transfermarkt | 5.99× | Sports |
| SV Werder Bremen | 5.07× | Sports |
| 1. FC Union Berlin | 12.22× | Sports |
| F.C. Hansa Rostock | 8.21× | Sports |
| RB Leipzig | 6.4× | Sports |
| Dynamo Dresden | 6.05× | Sports |
| Arminia Bielefeld | 9.06× | Sports |
| FC Bayern Munich | 3× | Sports |
| VfL Bochum | 7.56× | Sports |
| Western Sydney Wanderers FC | 25.21× | Sports |
| 3. Liga | 6.09× | Sports |
| 2. Bundesliga | 3.85× | Sports |
| Eintracht Braunschweig | 7.91× | Sports |
| 1. FC Kaiserslautern | 6.85× | Sports |
| Hannover 96 | 6.29× | Sports |
| Bundesliga | 2.79× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.18 |
| Sustainability | BALANCE | 1.12 |
| Sports Activity | POWER | 1.05 |
| Career Orientation | POWER | 1.04 |
| Early Adopter Mentality | POWER | 1.01 |
| Spirituality | BALANCE | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 31.5% |
| Spain | 8.2% |
| United Kingdom | 6.9% |
See TSG 1899 Hoffenheim audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does TSG 1899 Hoffenheim have in Germany?
TSG 1899 Hoffenheim has an estimated audience of 1,074,821 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of TSG 1899 Hoffenheim fans?
30.6% of TSG 1899 Hoffenheim fans are female, 69.4% are male, with an average age of 35.5 years.
Which brands do TSG 1899 Hoffenheim fans like most?
TSG 1899 Hoffenheim fans show strongest brand affinity for VfB Stuttgart (7.94×), Hertha BSC (9.36×), and Borussia Dortmund (3.31×) over the country average.
Where do TSG 1899 Hoffenheim fans live in Germany?
TSG 1899 Hoffenheim fans in Germany are most concentrated in Baden-Württemberg (reach 346,986), Nordrhein-Westfalen (reach 207,814), and Bayern (reach 142,643). These three regions account for the largest share of the active audience.
What other brands do TSG 1899 Hoffenheim fans also like?
Beyond TSG 1899 Hoffenheim itself, the audience over-indexes on Hertha BSC (9.36×), Borussia Dortmund (3.31×), Newcastle United F.C. (19.46×), and Transfermarkt (5.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for TSG 1899 Hoffenheim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.