Rascasse Audience Intelligence

WWK Arena Audience in Germany

A data profile of the people who buy, follow and care about WWK Arena in Germany — modelled from more than twelve digital signal sources. WWK Arena has an estimated audience of 478,623 people in Germany.

#12among Stadium in Germany#1036among POI in Germany#964in Sports

The average WWK Arena fan in Germany is 38.3 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include FC Augsburg, SV Werder Bremen, Borussia Mönchengladbach, with strongest over-indexing on FC Augsburg (15.34× the country average).

Demographically, the WWK Arena audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Risk Appetite, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical WWK Arena fan in Germany is more male, around 38.3 years old, with strong Risk Appetite tendencies and a notable affinity for FC Augsburg.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WWK Arena profile in Germany.

Audience size
479K
in Germany
Gender
35.0%♀
65.0% male
Age
38.3
average years
Country rank
#12182
POI in Germany
Fig. 01

Search interest · 12-month trend

+40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of WWK Arena fans

35.0% are female, 65.0% are male, average age 38.3.

Fig. 02

Gender split

35.0%
Female
65.0%
Male
Demographic split for WWK Arena audience in Germany
MetricValue
Female35.0%
Male65.0%
Average age38.3
Estimated audience size478,623
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the WWK Arena audience in Germany
Age bracketShare%
16-1922%
20-2919%
30-3921%
40-4922%
50+17%
Fig. 04

Worldwide distribution

85.5%

of the worldwide WWK Arena audience comes from Germany.

Worldwide audience distribution share by country for WWK Arena
CountryShare
Germany85.5%
Austria1.6%
United States1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WWK Arena audience in Germany is strongest.

Fig. 05

Top regions by affinity

WWK Arena fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~400K10.44×
02Baden-Württemberg~50K0.83×
03Bremen~3K0.77×
04Saarland~4K0.72×
05Mecklenburg-Vorpommern~6K0.69×
06Thüringen~8K0.63×
07Sachsen-Anhalt~8K0.62×
08Brandenburg~8K0.57×
09Hamburg~6K0.57×
10Rheinland-Pfalz~10K0.54×
11Schleswig-Holstein~9K0.53×
12Hessen~20K0.51×
13Sachsen~10K0.49×
14Berlin~9K0.43×
15Niedersachsen~20K0.42×
16Nordrhein-Westfalen~40K0.41×
Fig. 06

Affinity by region

Affinity by region — WWK Arena, Germany
0.41×1.00×10.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WWK Arena audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WWK Arena audience
#·InterestCategoryAffinity×
01StadiumSports23.04×
02FC AugsburgSports15.34×
03SpVgg Greuther FürthSports8.87×
04SC FreiburgSports8.52×
05Fortuna DüsseldorfSports8.19×
061. FSV Mainz 05Sports7.94×
071. FC Union BerlinSports7.75×
08VfL WolfsburgSports7.02×
09VfL BochumSports6.99×
101. FC HeidenheimSports6.87×
11Borussia MönchengladbachSports6.25×
12Arminia BielefeldSports6.20×
13Hertha BSCSports6.02×
14RB LeipzigSports5.47×
15SV Werder BremenSports4.91×
16TransfermarktSports4.09×
17VfB StuttgartSports3.65×
182. BundesligaSports3.32×
19Borussia DortmundSports2.98×
20FC Bayern MunichSports1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WWK Arena audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WWK Arena audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.75×
Need for SecurityCONSERVATISM1.46×
PatriotismCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WWK Arena audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.62×
Design AffinityPREMIUM0.62×
Pet OwnershipJOY0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WWK Arena have in Germany?

WWK Arena has an estimated audience of 478,623 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of WWK Arena fans?

35.0% of WWK Arena fans are female, 65.0% are male, with an average age of 38.3 years.

03

Which brands do WWK Arena fans like most?

WWK Arena fans show strongest brand affinity for FC Augsburg (15.34×), SV Werder Bremen (4.91×), and Borussia Mönchengladbach (6.25×) over the country average.

04

Where do WWK Arena fans live in Germany?

WWK Arena fans in Germany are most concentrated in Bayern (reach ~400K), Baden-Württemberg (reach ~50K), and Nordrhein-Westfalen (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do WWK Arena fans also like?

Beyond WWK Arena itself, the audience over-indexes on SV Werder Bremen (4.91×), Borussia Mönchengladbach (6.25×), SC Freiburg (8.52×), and Fortuna Düsseldorf (8.19×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Stadium audiences in Germany

See WWK Arena audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for WWK Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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