WWK Arena Audience in Germany
WWK Arena has an estimated audience of 502,037 people in Germany. 40.9% are female, 59.1% are male, average age 40.1. Top brand affinities: Davos, Cosenza Calcio, Litter box, Progressive rock, Stradivarius.
Top brand affinities include Davos, Cosenza Calcio, Litter box, with strongest over-indexing on Davos (18.41× the country average). Demographically, the WWK Arena audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.
Category: Sports · Type: POI · Subtype: Stadium
Demographics of WWK Arena fans
| Metric | Value |
|---|---|
| Female | 40.9% |
| Male | 59.1% |
| Average age | 40.1 |
| Estimated audience size | 502,037 |
Audience persona
The typical WWK Arena fan in Germany is more male, around 40.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Davos.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Davos | 18.41× | Travel & Leisure |
| Cosenza Calcio | 26.92× | Sports |
| Litter box | 1.88× | Pets & Animals |
| Progressive rock | 2.23× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| VfL Wolfsburg | 1.69× | Sports |
| Urban Outfitters | 1.51× | Shopping |
| Noodle (Gorillaz) | 2.77× | Music & Radio |
| Snow White (Fables) | 1.89× | Literature |
| Emperor Entertainment Group | 3.06× | Business & Career |
| Bully (2011 film) | 4.76× | Movies & TV |
| Trakehner | 11.14× | Pets & Animals |
| Buddy – The Buddy Holly Story | 3.6× | Music & Radio |
| Lev Yashin | 7.46× | Sports |
| JDSU | 2.31× | Business & Career |
| Google Analytics | 1.75× | Internet & Social Media |
| Alaska | 2.3× | Travel & Leisure |
| Loincloth | 1.79× | Fashion & Accessoires |
| Preacher (comics) | 4.21× | Literature |
| Home Delivery | 1.71× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.18 |
| Sports Activity | POWER | 1.15 |
| Need for Security | CONSERVATISM | 1.14 |
| Patriotism | CONSERVATISM | 1.11 |
| Risk Appetite | THRILL | 1.09 |
| Career Orientation | POWER | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 85.2% |
| Austria | 1.7% |
| United States | 1.4% |
See WWK Arena audiences in other countries
More Stadium audiences in Germany
- Deutsche Bank Park (2,442,166)
- Merkur Spiel-Arena (1,803,206)
- Veltins-Arena (1,338,107)
- RheinEnergieStadion (1,083,774)
- Volksparkstadion (1,069,040)
How to read this data
Audience size is the estimated number of people in Germany who actively search for WWK Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.