WWK Arena Audience in Germany
WWK Arena has an estimated audience of 502,037 people in Germany. 40.9% are female, 59.1% are male, average age 40.1. Top brand affinities: Borussia Dortmund, 2. Bundesliga, SV Werder Bremen, Georges St-Pierre, Dynamo Dresden.
Top brand affinities include Borussia Dortmund, 2. Bundesliga, SV Werder Bremen, with strongest over-indexing on Borussia Dortmund (3.32× the country average). Demographically, the WWK Arena audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.
Category: Sports · Type: POI · Subtype: Stadium
Demographics of WWK Arena fans
| Metric | Value |
|---|---|
| Female | 40.9% |
| Male | 59.1% |
| Average age | 40.1 |
| Estimated audience size | 502,037 |
Audience persona
The typical WWK Arena fan in Germany is more male, around 40.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Borussia Dortmund.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 3.32× | Sports |
| 2. Bundesliga | 5.88× | Sports |
| SV Werder Bremen | 5.13× | Sports |
| Georges St-Pierre | 19.96× | Sports |
| Dynamo Dresden | 4.4× | Sports |
| VfB Stuttgart | 3.66× | Sports |
| Stadium | 18.41× | Sports |
| Transfermarkt | 3.69× | Sports |
| FC Bayern Munich | 2.44× | Sports |
| RB Leipzig | 4.27× | Sports |
| SC Freiburg | 5.62× | Sports |
| Eintracht Frankfurt | 3.06× | Sports |
| FIFA World Cup | 2.56× | Sports |
| Hertha BSC | 4.82× | Sports |
| UEFA Champions League | 2.48× | Sports |
| 1. FC Heidenheim | 7.46× | Sports |
| FC Schalke 04 | 3.81× | Sports |
| FC Augsburg | 7.44× | Sports |
| Bundesliga | 2.12× | Sports |
| RTL Television | 3.5× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.18 |
| Sports Activity | POWER | 1.15 |
| Need for Security | CONSERVATISM | 1.14 |
| Patriotism | CONSERVATISM | 1.11 |
| Risk Appetite | THRILL | 1.09 |
| Career Orientation | POWER | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 85.2% |
| Austria | 1.7% |
| United States | 1.4% |
See WWK Arena audiences in other countries
More Stadium audiences in Germany
- Deutsche Bank Park (2,444,265)
- Merkur Spiel-Arena (1,796,127)
- Veltins-Arena (1,337,707)
- RheinEnergieStadion (1,083,803)
- Volksparkstadion (1,068,884)
How to read this data
Audience size is the estimated number of people in Germany who actively search for WWK Arena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.