Rascasse Audience Intelligence

BMO Stadium Audience in United States

A data profile of the people who buy, follow and care about BMO Stadium in United States — modelled from more than twelve digital signal sources. BMO Stadium has an estimated audience of 1,568,533 people in United States.

#33among Stadium in United States#1406among POI in United States#1541in Sports

The average BMO Stadium fan in United States is 37.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Los Angeles FC, Stadium, Christian Pulisic, with strongest over-indexing on Los Angeles FC (59.4× the country average).

Demographically, the BMO Stadium audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BMO Stadium fan in United States is more male, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Los Angeles FC.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BMO Stadium profile in United States.

Audience size
1.6M
in United States
Gender
35.7%♀
64.3% male
Age
37.7
average years
Country rank
#17162
POI in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BMO Stadium fans

35.7% are female, 64.3% are male, average age 37.7.

Fig. 02

Gender split

35.7%
Female
64.3%
Male
Demographic split for BMO Stadium audience in United States
MetricValue
Female35.7%
Male64.3%
Average age37.7
Estimated audience size1,568,533
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the BMO Stadium audience in United States
Age bracketShare%
16-1920%
20-2924%
30-3921%
40-4919%
50+16%
Fig. 04

Worldwide distribution

89.1%

of the worldwide BMO Stadium audience comes from United States.

Worldwide audience distribution share by country for BMO Stadium
CountryShare
United States89.1%
Canada3.7%
Mexico1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BMO Stadium audience in United States is strongest.

Fig. 05

Top regions by affinity

BMO Stadium fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M22.38×
02Nevada~40K2.66×
03Hawaii~10K1.65×
04Arizona~50K1.45×
05Utah~20K1.45×
06Oregon~30K1.33×
07Washington~40K1.20×
08Idaho~9K1.03×
09New Mexico~8K0.95×
10Colorado~20K0.90×
11Alaska~3K0.89×
12Vermont~3K0.86×
13Washington, District of Columbia~4K0.85×
14North Dakota~3K0.84×
15South Dakota~3K0.83×
16West Virginia~6K0.81×
17Montana~4K0.80×
18Maine~5K0.77×
19Rhode Island~4K0.77×
20Delaware~4K0.77×
21New Hampshire~5K0.75×
22Mississippi~10K0.72×
23Nebraska~6K0.69×
24Arkansas~9K0.66×
25Illinois~40K0.65×
26Kansas~9K0.65×
27Texas~90K0.62×
28Iowa~9K0.62×
29Oklahoma~10K0.60×
30New York~60K0.59×
31Louisiana~10K0.58×
32Kentucky~10K0.58×
33Connecticut~10K0.58×
34Maryland~20K0.57×
35New Jersey~20K0.56×
36Georgia~30K0.55×
37Minnesota~10K0.55×
38Alabama~10K0.55×
39Missouri~10K0.54×
40Virginia~20K0.53×
41Massachusetts~20K0.53×
42South Carolina~10K0.53×
43Tennessee~20K0.52×
44Wisconsin~10K0.52×
45Indiana~20K0.49×
46Michigan~20K0.46×
47Ohio~20K0.44×
48North Carolina~20K0.44×
49Florida~50K0.43×
50Pennsylvania~20K0.41×
Fig. 06

Affinity by region

Affinity by region — BMO Stadium, United States
0.41×1.00×22.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BMO Stadium audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BMO Stadium audience
#·InterestCategoryAffinity×
01Los Angeles FCSports59.40×
02Toronto FCSports39.35×
03John StonesSports30.19×
04Christian PulisicSports24.85×
05Vancouver Whitecaps FCSports23.51×
06Minnesota United FCSports20.90×
07D.C. UnitedSports18.92×
08San Jose EarthquakesSports17.78×
09Atlanta United FCSports17.10×
10Colorado RapidsSports16.88×
11StadiumSports16.56×
12Portland TimbersSports15.01×
13Kevin De BruyneSports14.11×
14Josh HutchersonMovies & TV12.50×
15Borussia DortmundSports7.82×
16CarnivàleMovies & TV7.14×
17FIFA World CupSports3.41×
18CBS SportsMovies & TV2.13×
19Planet FitnessSports1.67×
20SupermanMovies & TV1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BMO Stadium audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BMO Stadium audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.45×
Career OrientationPOWER1.25×
IndulgenceJOY1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BMO Stadium audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
Pet OwnershipJOY0.69×
MindfulnessBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BMO Stadium have in United States?

BMO Stadium has an estimated audience of 1,568,533 people in United States, concentrated in California and Texas.

02

What is the gender split and age of BMO Stadium fans?

35.7% of BMO Stadium fans are female, 64.3% are male, with an average age of 37.7 years.

03

Which brands do BMO Stadium fans like most?

BMO Stadium fans show strongest brand affinity for Los Angeles FC (59.4×), Stadium (16.56×), and Christian Pulisic (24.85×) over the country average.

04

Where do BMO Stadium fans live in United States?

BMO Stadium fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~90K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do BMO Stadium fans also like?

Beyond BMO Stadium itself, the audience over-indexes on Stadium (16.56×), Christian Pulisic (24.85×), FIFA World Cup (3.41×), and Josh Hutcherson (12.5×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for BMO Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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