BMO Stadium Audience in United States
BMO Stadium has an estimated audience of 1,764,535 people in United States. 40.6% are female, 59.4% are male, average age 40.3. Top brand affinities: Sam Bush, Goop, Governor of Michigan, Alaska, Wok.
Top brand affinities include Sam Bush, Goop, Governor of Michigan, with strongest over-indexing on Sam Bush (60.67× the country average). Demographically, the BMO Stadium audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity.
Category: Sports · Type: POI · Subtype: Stadium
Demographics of BMO Stadium fans
| Metric | Value |
|---|---|
| Female | 40.6% |
| Male | 59.4% |
| Average age | 40.3 |
| Estimated audience size | 1,764,535 |
Audience persona
The typical BMO Stadium fan in United States is more male, around 40.3 years old, with strong Risk Appetite tendencies and a notable affinity for Sam Bush.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sam Bush | 60.67× | Music & Radio |
| Goop | 6.66× | Internet & Social Media |
| Governor of Michigan | 8.05× | Politics & Society |
| Alaska | 1.76× | Travel & Leisure |
| Wok | 6.69× | Food & Beverages |
| headspace | 8.25× | Health |
| Joe Lynn Turner | 28.76× | Music & Radio |
| Google Home | 5.39× | Technology & Electronics |
| Israel | 1.76× | Travel & Leisure |
| Nationality | 1.77× | Politics & Society |
| Kikar HaShabbat | 11.93× | News |
| Grinch | 2.88× | Movies & TV |
| Vocal harmony | 3.24× | Music & Radio |
| James Butler (American football) | 23.35× | Sports |
| The Diving Bell and the Butterfly | 17.17× | Movies & TV |
| Cherish (group) | 7.56× | Music & Radio |
| Davos | 13.16× | Travel & Leisure |
| Kendra Scott | 2× | Fashion & Accessoires |
| Justice | 1.93× | Politics & Society |
| Hibachi | 5.23× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.33 |
| LGBTQ+ Identity | OPEN | 1.2 |
| Luxury Orientation | PREMIUM | 1.17 |
| Early Adopter Mentality | POWER | 1.13 |
| Extroversion | THRILL | 1.09 |
| Sports Activity | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 90.4% |
| Canada | 2.8% |
| Mexico | 1.0% |
See BMO Stadium audiences in other countries
More Stadium audiences in United States
- AT&T Stadium (5,661,221)
- SoFi Stadium (5,333,829)
- Fenway Park (5,030,206)
- SoFi Stadium (4,896,520)
- AT&T Stadium (4,751,041)
How to read this data
Audience size is the estimated number of people in United States who actively search for BMO Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.