Nationals Park Audience in United States

Nationals Park has an estimated audience of 1,732,077 people in United States. 40.4% are female, 59.6% are male, average age 37.0. Top regions: Virginia, Maryland, Washington, District of Columbia. Top brand affinities: Kia Sportage, Los Angeles Dodgers, MLB, Honda HR-V, Scooby-Doo.

The average Nationals Park fan in United States is 37.0 years old, more male, and lives primarily in Virginia. The audience is concentrated in Virginia, Maryland, Washington, District of Columbia. Top brand affinities include Kia Sportage, Los Angeles Dodgers, MLB, with strongest over-indexing on Kia Sportage (21.97× the country average). Demographically, the Nationals Park audience skews more male with an average age of 37.0, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Stadium

Demographics of Nationals Park fans

Demographic split for Nationals Park audience in United States
MetricValue
Female40.4%
Male59.6%
Average age37.0
Estimated audience size1,732,077

Audience persona

The typical Nationals Park fan in United States is more male, around 37.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Nationals Park in United States
RegionReachAffinity
Virginia231,0195.48×
Maryland166,4165.59×
Washington, District of Columbia134,34325.8×
Pennsylvania58,4701×
New York45,5540.47×
California44,1350.23×
Florida31,7900.27×
North Carolina28,1760.54×
Texas27,7030.19×
New Jersey27,5470.63×
Illinois17,7190.31×
Ohio16,8370.32×
Georgia14,3760.27×
Massachusetts12,0620.35×
Michigan8,7400.19×
Washington8,5950.25×
Tennessee8,2110.24×
South Carolina7,7750.3×
Missouri7,1810.26×
Indiana7,1620.23×
Connecticut6,6050.38×
Wisconsin6,5890.25×
Arizona6,5480.19×
Colorado6,3600.23×
Delaware6,1961.3×
West Virginia6,1120.76×
Minnesota5,8680.24×
Kentucky4,9410.23×
Louisiana4,5760.2×
Alabama3,9110.16×
Oregon3,7680.19×
Utah3,4920.23×
Nevada3,1010.19×
Kansas2,9830.22×
Oklahoma2,6670.14×
Iowa2,6140.18×
Arkansas2,2730.16×
Mississippi1,9560.14×
New Hampshire1,7610.26×
Nebraska1,5440.18×
Rhode Island1,5420.28×
Idaho1,5370.18×
New Mexico1,5160.17×
Hawaii1,4470.19×
Maine1,3830.22×
Vermont9330.31×
Montana8430.18×
South Dakota7470.19×
North Dakota7060.2×
Wyoming6030.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nationals Park audience
BrandAffinityCategory
Kia Sportage21.97×Cars & Mobility
Los Angeles Dodgers4.3×Sports
MLB2.32×Sports
Honda HR-V14.9×Cars & Mobility
Scooby-Doo2.77×Movies & TV
Capital One1.93×Business & Career
Livemusic2.55×Music & Radio
Pre-school playgroup16.03×Kids & Family
Google Maps1.85×Internet & Social Media
FC Bayern Munich3.21×Sports
Houston Astros3.71×Sports
Aaron Rodgers2.71×Sports
Eyebrow2.8×Beauty & Wellness
Los Angeles Lakers2.08×Sports
New York Yankees2.4×Sports
Boston Red Sox3.2×Sports
NBA Finals1.98×Sports
Jeep Grand Cherokee4.29×Cars & Mobility
Toyota Supra5.76×Cars & Mobility
High school2.11×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nationals Park audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.08
Sports ActivityPOWER1.07
Social Media UsageJOY1.02
Early Adopter MentalityPOWER1
ExtroversionTHRILL0.99
Risk AppetiteTHRILL0.99

Worldwide distribution

Worldwide audience distribution share by country for Nationals Park
CountryShare
United States97.4%
Canada0.7%
Japan0.4%

See Nationals Park audiences in other countries

More Stadium audiences in United States

Frequently asked questions

How many fans does Nationals Park have in United States?

Nationals Park has an estimated audience of 1,732,077 people in United States, concentrated in Virginia and Maryland.

What is the gender split and age of Nationals Park fans?

40.4% of Nationals Park fans are female, 59.6% are male, with an average age of 37.0 years.

Which brands do Nationals Park fans like most?

Nationals Park fans show strongest brand affinity for Kia Sportage (21.97×), Los Angeles Dodgers (4.3×), and MLB (2.32×) over the country average.

Where do Nationals Park fans live in United States?

Nationals Park fans in United States are most concentrated in Virginia (reach 231,019), Maryland (reach 166,416), and Washington, District of Columbia (reach 134,343). These three regions account for the largest share of the active audience.

What other brands do Nationals Park fans also like?

Beyond Nationals Park itself, the audience over-indexes on Los Angeles Dodgers (4.3×), MLB (2.32×), Honda HR-V (14.9×), and Scooby-Doo (2.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nationals Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.