A data profile of the people who buy, follow and care about Nationals Park in United States — modelled from more than twelve digital signal sources. Nationals Park has an estimated audience of 7,692,958 people in United States.
The average Nationals Park fan in United States is 40.0 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Virginia.
Top brand affinities include MLB, Seattle Mariners, Washington Nationals, with strongest over-indexing on MLB (2.23× the country average).
Demographically, the Nationals Park audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Nationals Park fan in United States is more male, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for MLB.
The key figures that characterise the Nationals Park profile in United States.
38.5% are female, 61.5% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 38.5% |
| Male | 61.5% |
| Average age | 40.0 |
| Estimated audience size | 7,692,958 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 22% |
Where the Nationals Park audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~100K | 19.92× | |
| 02 | Maryland | ~90K | 2.81× | |
| 03 | Virginia | ~100K | 2.60× | |
| 04 | Wyoming | ~6K | 2.19× | |
| 05 | Utah | ~30K | 1.85× | |
| 06 | Montana | ~9K | 1.71× | |
| 07 | South Dakota | ~6K | 1.45× | |
| 08 | Colorado | ~40K | 1.38× | |
| 09 | New Mexico | ~10K | 1.36× | |
| 10 | Wisconsin | ~40K | 1.28× | |
| 11 | Minnesota | ~30K | 1.23× | |
| 12 | Washington | ~40K | 1.16× | |
| 13 | Idaho | ~10K | 1.15× | |
| 14 | Kansas | ~20K | 1.08× | |
| 15 | Indiana | ~40K | 1.07× | |
| 16 | Missouri | ~30K | 1.07× | |
| 17 | Iowa | ~20K | 1.07× | |
| 18 | Oregon | ~20K | 1.06× | |
| 19 | Maine | ~7K | 1.05× | |
| 20 | Nebraska | ~10K | 1.04× | |
| 21 | Alaska | ~4K | 1.02× | |
| 22 | North Dakota | ~4K | 1.01× | |
| 23 | Arkansas | ~20K | 0.99× | |
| 24 | Illinois | ~60K | 0.97× | |
| 25 | Arizona | ~40K | 0.97× | |
| 26 | California | ~200K | 0.96× | |
| 27 | Ohio | ~50K | 0.95× | |
| 28 | Michigan | ~50K | 0.95× | |
| 29 | Pennsylvania | ~60K | 0.93× | |
| 30 | Texas | ~100K | 0.91× | |
| 31 | Nevada | ~20K | 0.91× | |
| 32 | Oklahoma | ~20K | 0.89× | |
| 33 | Kentucky | ~20K | 0.88× | |
| 34 | Tennessee | ~30K | 0.85× | |
| 35 | Hawaii | ~7K | 0.85× | |
| 36 | West Virginia | ~7K | 0.84× | |
| 37 | New Hampshire | ~6K | 0.84× | |
| 38 | Delaware | ~4K | 0.81× | |
| 39 | Massachusetts | ~30K | 0.80× | |
| 40 | South Carolina | ~20K | 0.76× | |
| 41 | North Carolina | ~40K | 0.75× | |
| 42 | New Jersey | ~40K | 0.75× | |
| 43 | Georgia | ~40K | 0.71× | |
| 44 | Connecticut | ~10K | 0.66× | |
| 45 | Alabama | ~20K | 0.65× | |
| 46 | New York | ~60K | 0.62× | |
| 47 | Florida | ~80K | 0.61× | |
| 48 | Rhode Island | ~3K | 0.58× | |
| 49 | Louisiana | ~10K | 0.57× | |
| 50 | Mississippi | ~8K | 0.55× |
The strongest cross-interests of the Nationals Park audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Washington Nationals | Sports | 6.21× | ||
| 02 | Seattle Mariners | Sports | 4.10× | ||
| 03 | Stadium | Sports | 3.89× | ||
| 04 | World Series | Sports | 3.71× | ||
| 05 | Major League Baseball All-Star Game | Sports | 3.63× | ||
| 06 | Aaron Judge | Sports | 3.24× | ||
| 07 | Minor League Baseball | Sports | 3.07× | ||
| 08 | Boston Red Sox | Sports | 2.81× | ||
| 09 | Houston Astros | Sports | 2.30× | ||
| 10 | MLB.com | Sports | 2.24× | ||
| 11 | MLB | Sports | 2.23× | ||
| 12 | Aaron Rodgers | Sports | 2.15× | ||
| 13 | New York Yankees | Sports | 1.96× | ||
| 14 | CBS Sports | Movies & TV | 1.83× | ||
| 15 | Anime convention | Literature | 1.73× | ||
| 16 | Scooby-Doo | Movies & TV | 1.69× | ||
| 17 | Detroit Tigers | Sports | 1.69× | ||
| 18 | NBA Finals | Sports | 1.57× | ||
| 19 | PGA Tour | Sports | 1.56× | ||
| 20 | High school | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.33× | |
| Career Orientation | POWER | 1.16× | |
| Risk Appetite | THRILL | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.79× | |
| Creativity | OPEN | 0.83× | |
| Mindfulness | BALANCE | 0.88× |
Nationals Park has an estimated audience of 7,692,958 people in United States, concentrated in California and Texas.
38.5% of Nationals Park fans are female, 61.5% are male, with an average age of 40.0 years.
Nationals Park fans show strongest brand affinity for MLB (2.23×), Seattle Mariners (4.1×), and Washington Nationals (6.21×) over the country average.
Nationals Park fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Virginia (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Nationals Park itself, the audience over-indexes on Seattle Mariners (4.1×), Washington Nationals (6.21×), Major League Baseball All-Star Game (3.63×), and Stadium (3.89×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Nationals Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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