Wrigley Field Audience in United States

Wrigley Field logo

Wrigley Field has an estimated audience of 4,338,978 people in United States. 40.5% are female, 59.5% are male, average age 36.6. Top regions: Illinois, California, Texas. Top brand affinities: Wrigley Field, Sports Authority Field at Mile High, Max Scherzer, Chicago Cubs, Fenway Park.

The average Wrigley Field fan in United States is 36.6 years old, more male, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Texas. Top brand affinities include Wrigley Field, Sports Authority Field at Mile High, Max Scherzer, with strongest over-indexing on Wrigley Field (214.65× the country average). Demographically, the Wrigley Field audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Sports Activity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Stadium

Demographics of Wrigley Field fans

Demographic split for Wrigley Field audience in United States
MetricValue
Female40.5%
Male59.5%
Average age36.6
Estimated audience size4,338,978

Audience persona

The typical Wrigley Field fan in United States is more male, around 36.6 years old, with strong Sports Activity tendencies and a notable affinity for Wrigley Field.

Top regions in United States

Top regions ranked by reach for Wrigley Field in United States
RegionReachAffinity
Illinois1,797,15612.43×
California327,2460.69×
Texas223,5980.6×
Indiana202,4382.55×
Florida176,0950.6×
Ohio168,4841.26×
New York153,7890.63×
Michigan143,1211.26×
Wisconsin138,4792.12×
Pennsylvania114,7470.79×
Missouri88,5711.27×
North Carolina74,4470.57×
Georgia73,5430.55×
Iowa73,2702.05×
Minnesota70,6091.14×
New Jersey70,3660.64×
Tennessee65,2030.75×
Massachusetts63,0750.74×
Arizona62,5980.71×
Virginia59,9010.57×
Colorado56,7760.83×
Kentucky51,0060.94×
Washington49,7220.57×
Maryland37,3190.5×
South Carolina33,7380.52×
Alabama32,4550.54×
Louisiana31,4140.56×
Oklahoma30,6220.64×
Kansas30,1300.88×
Oregon26,7380.54×
Connecticut25,7400.59×
Utah25,4990.66×
Nebraska25,0681.15×
Nevada24,6030.59×
Arkansas24,1100.67×
Mississippi16,7700.47×
Idaho12,8820.59×
New Mexico11,4230.52×
Washington, District of Columbia10,3840.8×
West Virginia10,0400.5×
New Hampshire9,3750.55×
South Dakota8,1060.81×
Maine8,0950.52×
Montana7,3550.61×
Hawaii7,1160.38×
Rhode Island7,0350.51×
North Dakota6,8920.77×
Delaware6,7020.56×
Vermont3,7490.49×
Alaska3,5150.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wrigley Field audience
BrandAffinityCategory
Wrigley Field214.65×Sports
Sports Authority Field at Mile High143.13×Sports
Max Scherzer43.86×Sports
Chicago Cubs13.61×Sports
Fenway Park19.72×Sports
Detroit Tigers8.32×Sports
Castles N' Coasters69.29×
Oracle Arena125.4×Sports
Budweiser Made in America Festival37.71×Music & Radio
Manny Machado29.32×Sports
Milwaukee Brewers9.34×Sports
Dodger Stadium27.97×Sports
Bryce Harper18.27×Sports
Yankee Stadium31.52×Sports
CenturyLink Field52.86×Sports
Oracle Park157.74×Sports
Gavin Brown's Enterprise71.34×Arts & Culture
Soldier Field44.21×Sports
Citi Field36.78×Sports
Cleveland Guardians9.35×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wrigley Field audience
TraitClusterScore
Sports ActivityPOWER1.1
LGBTQ+ IdentityOPEN1.09
Early Adopter MentalityPOWER1.09
Risk AppetiteTHRILL1.03
Social Media UsageJOY1
ExtroversionTHRILL0.99

Worldwide distribution

Worldwide audience distribution share by country for Wrigley Field
CountryShare
United States95.5%
Canada1.6%
United Kingdom0.7%

See Wrigley Field audiences in other countries

More Stadium audiences in United States

Frequently asked questions

How many fans does Wrigley Field have in United States?

Wrigley Field has an estimated audience of 4,338,978 people in United States, concentrated in Illinois and California.

What is the gender split and age of Wrigley Field fans?

40.5% of Wrigley Field fans are female, 59.5% are male, with an average age of 36.6 years.

Which brands do Wrigley Field fans like most?

Wrigley Field fans show strongest brand affinity for Wrigley Field (214.65×), Sports Authority Field at Mile High (143.13×), and Max Scherzer (43.86×) over the country average.

Where do Wrigley Field fans live in United States?

Wrigley Field fans in United States are most concentrated in Illinois (reach 1,797,156), California (reach 327,246), and Texas (reach 223,598). These three regions account for the largest share of the active audience.

What other brands do Wrigley Field fans also like?

Beyond Wrigley Field itself, the audience over-indexes on Sports Authority Field at Mile High (143.13×), Max Scherzer (43.86×), Chicago Cubs (13.61×), and Fenway Park (19.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wrigley Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.