Rascasse Audience Intelligence

Wrigley Field Audience in United States

A data profile of the people who buy, follow and care about Wrigley Field in United States — modelled from more than twelve digital signal sources. Wrigley Field has an estimated audience of 4,509,527 people in United States.

#6among Stadium in United States#517among POI in United States#623in Sports

The average Wrigley Field fan in United States is 38.3 years old, more male, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, Texas.

Top brand affinities include Wrigley Field, Sports Authority Field at Mile High, Max Scherzer, with strongest over-indexing on Wrigley Field (214.65× the country average).

Demographically, the Wrigley Field audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wrigley Field fan in United States is more male, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Wrigley Field.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wrigley Field profile in United States.

Audience size
4.5M
in United States
Gender
41.2%♀
58.8% male
Age
38.3
average years
Country rank
#7292
POI in United States
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wrigley Field fans

41.2% are female, 58.8% are male, average age 38.3.

Fig. 02

Gender split

41.2%
Female
58.8%
Male
Demographic split for Wrigley Field audience in United States
MetricValue
Female41.2%
Male58.8%
Average age38.3
Estimated audience size4,509,527
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Wrigley Field audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3919%
40-4920%
50+19%
Fig. 04

Worldwide distribution

95.0%

of the worldwide Wrigley Field audience comes from United States.

Worldwide audience distribution share by country for Wrigley Field
CountryShare
United States95.0%
Canada1.9%
United Kingdom0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wrigley Field audience in United States is strongest.

Fig. 05

Top regions by affinity

Wrigley Field fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~3.5M23.16×
02Indiana~200K2.07×
03Wisconsin~100K1.82×
04Iowa~60K1.73×
05Nebraska~20K1.08×
06Michigan~100K1.02×
07Missouri~70K0.96×
08Ohio~100K0.91×
09Minnesota~60K0.90×
10South Dakota~8K0.76×
11Kentucky~40K0.73×
12Kansas~30K0.73×
13Colorado~50K0.72×
14North Dakota~6K0.70×
15Washington, District of Columbia~9K0.67×
16Tennessee~50K0.60×
17Pennsylvania~90K0.59×
18Massachusetts~50K0.59×
19Montana~7K0.59×
20Arkansas~20K0.58×
21Arizona~50K0.57×
22Vermont~4K0.56×
23Utah~20K0.54×
24California~300K0.53×
25Idaho~10K0.53×
26Alaska~5K0.53×
27Oklahoma~30K0.52×
28New Hampshire~9K0.52×
29Delaware~7K0.52×
30Rhode Island~7K0.51×
31Maine~8K0.50×
32New Jersey~60K0.49×
33Connecticut~20K0.49×
34New Mexico~10K0.49×
35West Virginia~10K0.49×
36Florida~100K0.48×
37New York~100K0.48×
38Louisiana~30K0.48×
39Nevada~20K0.48×
40Texas~200K0.47×
41Alabama~30K0.46×
42Oregon~20K0.46×
43North Carolina~60K0.45×
44Virginia~50K0.45×
45Washington~40K0.45×
46Mississippi~20K0.45×
47Georgia~60K0.43×
48South Carolina~30K0.43×
49Maryland~30K0.42×
50Hawaii~8K0.42×
Fig. 06

Affinity by region

Affinity by region — Wrigley Field, United States
0.42×1.00×23.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wrigley Field audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wrigley Field audience
#·InterestCategoryAffinity×
01Wrigley FieldSports214.65×
02Oracle ParkSports157.74×
03Sports Authority Field at Mile HighSports143.13×
04Oracle ArenaSports125.40×
05Quicken Loans ArenaSports79.02×
06Gavin Brown's EnterpriseArts & Culture71.34×
07Castles N' CoastersBrand69.29×
08CenturyLink FieldSports52.86×
09Max ScherzerSports43.86×
10Budweiser Made in America FestivalMusic & Radio37.71×
11Citi FieldSports36.78×
12Yankee StadiumSports31.52×
13Manny MachadoSports29.32×
14Dodger StadiumSports27.97×
15Fenway ParkSports19.72×
16Bryce HarperSports18.27×
17Chicago CubsSports13.61×
18Cleveland GuardiansSports9.35×
19Milwaukee BrewersSports9.34×
20Detroit TigersSports8.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wrigley Field audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wrigley Field audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.34×
Risk AppetiteTHRILL1.22×
TraditionCONSERVATISM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wrigley Field audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
CreativityOPEN0.85×
Quality AwarenessPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wrigley Field have in United States?

Wrigley Field has an estimated audience of 4,509,527 people in United States, concentrated in Illinois and California.

02

What is the gender split and age of Wrigley Field fans?

41.2% of Wrigley Field fans are female, 58.8% are male, with an average age of 38.3 years.

03

Which brands do Wrigley Field fans like most?

Wrigley Field fans show strongest brand affinity for Wrigley Field (214.65×), Sports Authority Field at Mile High (143.13×), and Max Scherzer (43.86×) over the country average.

04

Where do Wrigley Field fans live in United States?

Wrigley Field fans in United States are most concentrated in Illinois (reach ~3.5M), California (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Wrigley Field fans also like?

Beyond Wrigley Field itself, the audience over-indexes on Sports Authority Field at Mile High (143.13×), Max Scherzer (43.86×), Chicago Cubs (13.61×), and Fenway Park (19.72×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Wrigley Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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