Citi Field Audience in United States

Citi Field logo

Citi Field has an estimated audience of 778,684 people in United States. 42.1% are female, 57.9% are male, average age 37.5. Top regions: New York, New Jersey, California. Top brand affinities: Kevin James, Capital One, CarGurus, Google Maps, New York Mets.

The average Citi Field fan in United States is 37.5 years old, more male, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include Kevin James, Capital One, CarGurus, with strongest over-indexing on Kevin James (31.86× the country average). Demographically, the Citi Field audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Stadium

Demographics of Citi Field fans

Demographic split for Citi Field audience in United States
MetricValue
Female42.1%
Male57.9%
Average age37.5
Estimated audience size778,684

Audience persona

The typical Citi Field fan in United States is more male, around 37.5 years old, with strong Community Orientation tendencies and a notable affinity for Kevin James.

Top regions in United States

Top regions ranked by reach for Citi Field in United States
RegionReachAffinity
New York452,84510.41×
New Jersey110,2325.57×
California74,3140.87×
Pennsylvania47,3101.8×
Florida38,1880.72×
Texas34,2510.51×
Connecticut30,3893.89×
Massachusetts22,4211.46×
Illinois18,0090.69×
Virginia16,5780.87×
North Carolina16,3730.7×
Ohio15,6930.65×
Georgia14,9730.62×
Maryland12,7120.95×
Michigan12,5160.61×
Tennessee9,2770.59×
Arizona8,5750.54×
Washington7,9160.51×
Colorado7,2660.59×
Indiana7,0530.5×
Missouri6,6940.53×
South Carolina6,6870.57×
Minnesota5,7380.51×
Wisconsin5,7090.49×
Kentucky4,8630.5×
Nevada4,2870.57×
Oregon4,1540.47×
Louisiana4,0340.4×
Alabama3,9700.36×
Rhode Island3,5931.45×
New Hampshire3,4701.13×
Utah3,2780.47×
Iowa3,0800.48×
Oklahoma3,0270.35×
Kansas2,9790.49×
Delaware2,8861.34×
Washington, District of Columbia2,8631.22×
Maine2,5580.92×
Arkansas2,3040.36×
New Mexico1,8340.47×
Nebraska1,8150.46×
Mississippi1,7910.28×
Hawaii1,6680.5×
West Virginia1,6130.44×
Vermont1,5501.13×
Idaho1,4150.36×
Montana8180.38×
South Dakota6310.35×
North Dakota5770.36×
Alaska4200.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Citi Field audience
BrandAffinityCategory
Kevin James31.86×Movies & TV
Capital One7.64×Business & Career
CarGurus9.68×Cars & Mobility
Google Maps6.39×Internet & Social Media
New York Mets14.98×Sports
Indeed.com5.56×Business & Career
Morgan Stanley21.82×Business & Career
US Open (tennis)14.03×Sports
Yankee Stadium36.46×Sports
Enterprise Rent-A-Car6.77×Cars & Mobility
DeviantArt7.87×Internet & Social Media
Lambeau Field31.65×Sports
Circle K6.83×Shopping
Aaron Rodgers6.01×Sports
Minute Maid Park34×Sports
Bruce Willis6.71×Movies & TV
Beetlejuice4.49×Movies & TV
MSN3.64×News
Khan Academy7.44×Business & Career
ICloud7.89×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Citi Field audience
TraitClusterScore
Community OrientationOPEN1.88
Early Adopter MentalityPOWER1.64
Urban LifestyleOPEN1.63
SpiritualityBALANCE1.56
TravellingTHRILL1.56
IndulgenceJOY1.52

Worldwide distribution

Worldwide audience distribution share by country for Citi Field
CountryShare
United States68.4%
Canada2.3%
Colombia2.3%

See Citi Field audiences in other countries

More Stadium audiences in United States

Frequently asked questions

How many fans does Citi Field have in United States?

Citi Field has an estimated audience of 778,684 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of Citi Field fans?

42.1% of Citi Field fans are female, 57.9% are male, with an average age of 37.5 years.

Which brands do Citi Field fans like most?

Citi Field fans show strongest brand affinity for Kevin James (31.86×), Capital One (7.64×), and CarGurus (9.68×) over the country average.

Where do Citi Field fans live in United States?

Citi Field fans in United States are most concentrated in New York (reach 452,845), New Jersey (reach 110,232), and California (reach 74,314). These three regions account for the largest share of the active audience.

What other brands do Citi Field fans also like?

Beyond Citi Field itself, the audience over-indexes on Capital One (7.64×), CarGurus (9.68×), Google Maps (6.39×), and New York Mets (14.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Citi Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.