AT&T Stadium Audience in United States
AT&T Stadium has an estimated audience of 3,053,595 people in United States. 41.9% are female, 58.1% are male, average age 37.3. Top brand affinities: Goop, Governor of Michigan, Mathcore, Grinch, Hipster.
Top brand affinities include Goop, Governor of Michigan, Mathcore, with strongest over-indexing on Goop (11.09× the country average). Demographically, the AT&T Stadium audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Extroversion, Social Media Usage.
Category: Sports · Type: POI · Subtype: Stadium
Demographics of AT&T Stadium fans
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 37.3 |
| Estimated audience size | 3,053,595 |
Audience persona
The typical AT&T Stadium fan in United States is more male, around 37.3 years old, with strong Extroversion tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 11.09× | Internet & Social Media |
| Governor of Michigan | 14.07× | Politics & Society |
| Mathcore | 13.85× | Music & Radio |
| Grinch | 6.88× | Movies & TV |
| Hipster | 15.77× | Politics & Society |
| Wok | 10.18× | Food & Beverages |
| Google Home | 9.26× | Technology & Electronics |
| Fairy godmother | 10.03× | Literature |
| Vocal harmony | 6.03× | Music & Radio |
| Harlow | 15.62× | Travel & Leisure |
| No Escape (1994 film) | 14.95× | Movies & TV |
| Hibachi | 10.05× | Food & Beverages |
| Elsword | 20.5× | Games |
| La Jolla | 10.28× | Travel & Leisure |
| Guitarist (magazine) | 12.39× | Music & Radio |
| Historic site | 4.6× | Arts & Culture |
| headspace | 9.9× | Health |
| TV Fanatic | 10.93× | Movies & TV |
| Grace Slick | 8.6× | Music & Radio |
| Cherish (group) | 10.66× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.07 |
| Social Media Usage | JOY | 1.04 |
| Sports Activity | POWER | 0.99 |
| Risk Appetite | THRILL | 0.98 |
| Early Adopter Mentality | POWER | 0.96 |
| LGBTQ+ Identity | OPEN | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 84.7% |
| United Kingdom | 2.2% |
| Mexico | 2.0% |
See AT&T Stadium audiences in other countries
More Stadium audiences in United States
- SoFi Stadium (5,333,829)
- Fenway Park (5,030,206)
- SoFi Stadium (4,896,520)
- AT&T Stadium (4,751,041)
- Wrigley Field (4,338,979)
How to read this data
Audience size is the estimated number of people in United States who actively search for AT&T Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.