AT&T Stadium Audience in United States
AT&T Stadium has an estimated audience of 3,053,595 people in United States. 41.9% are female, 58.1% are male, average age 37.3. Top brand affinities: Google Maps, Aaron Rodgers, Capital One, Indeed.com, CarGurus.
Top brand affinities include Google Maps, Aaron Rodgers, Capital One, with strongest over-indexing on Google Maps (15.46× the country average). Demographically, the AT&T Stadium audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Extroversion, Social Media Usage.
Category: Sports · Type: POI · Subtype: Stadium
Demographics of AT&T Stadium fans
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 37.3 |
| Estimated audience size | 3,053,595 |
Audience persona
The typical AT&T Stadium fan in United States is more male, around 37.3 years old, with strong Extroversion tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 15.46× | Internet & Social Media |
| Aaron Rodgers | 22.77× | Sports |
| Capital One | 14.17× | Business & Career |
| Indeed.com | 13.27× | Business & Career |
| CarGurus | 15.7× | Cars & Mobility |
| Enterprise Rent-A-Car | 14.38× | Cars & Mobility |
| Circle K | 15.03× | Shopping |
| AccuWeather | 13.29× | Home & Garden |
| Google News | 12.15× | News |
| Beetlejuice | 8.78× | Movies & TV |
| Bruce Willis | 13× | Movies & TV |
| ICloud | 15.12× | Technology & Electronics |
| DeviantArt | 11.24× | Internet & Social Media |
| StubHub | 14.03× | Travel & Leisure |
| Diane Keaton | 9.47× | Movies & TV |
| Khan Academy | 12.65× | Business & Career |
| DuckDuckGo | 13.25× | Internet & Social Media |
| Google Earth | 13.81× | Internet & Social Media |
| Zac Efron | 12.97× | Movies & TV |
| Ozzy Osbourne | 12.05× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.07 |
| Social Media Usage | JOY | 1.04 |
| Sports Activity | POWER | 0.99 |
| Risk Appetite | THRILL | 0.98 |
| Early Adopter Mentality | POWER | 0.96 |
| LGBTQ+ Identity | OPEN | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 84.7% |
| United Kingdom | 2.2% |
| Mexico | 2.0% |
See AT&T Stadium audiences in other countries
More Stadium audiences in United States
- SoFi Stadium (5,333,829)
- Fenway Park (5,030,206)
- SoFi Stadium (4,896,520)
- AT&T Stadium (4,751,041)
- Wrigley Field (4,338,979)
How to read this data
Audience size is the estimated number of people in United States who actively search for AT&T Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.