Rascasse Audience Intelligence

AT&T Stadium Audience in United States

A data profile of the people who buy, follow and care about AT&T Stadium in United States — modelled from more than twelve digital signal sources. AT&T Stadium has an estimated audience of 5,423,872 people in United States.

#2among Stadium in United States#423among POI in United States#537in Sports

The average AT&T Stadium fan in United States is 39.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include NFL, Mixed martial arts, Aaron Rodgers, with strongest over-indexing on NFL (1.53× the country average).

Demographically, the AT&T Stadium audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical AT&T Stadium fan in United States is more male, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for NFL.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AT&T Stadium profile in United States.

Audience size
5.4M
in United States
Gender
40.8%♀
59.2% male
Age
39.4
average years
Country rank
#6217
POI in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of AT&T Stadium fans

40.8% are female, 59.2% are male, average age 39.4.

Fig. 02

Gender split

40.8%
Female
59.2%
Male
Demographic split for AT&T Stadium audience in United States
MetricValue
Female40.8%
Male59.2%
Average age39.4
Estimated audience size5,423,872
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the AT&T Stadium audience in United States
Age bracketShare%
16-1922%
20-2917%
30-3918%
40-4921%
50+22%
Fig. 04

Worldwide distribution

82.0%

of the worldwide AT&T Stadium audience comes from United States.

Worldwide audience distribution share by country for AT&T Stadium
CountryShare
United States82.0%
United Kingdom3.6%
Canada2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AT&T Stadium audience in United States is strongest.

Fig. 05

Top regions by affinity

AT&T Stadium fans by region: top regions in United States
#RegionReachAffinity×
01Texas~4.5M11.15×
02Oklahoma~200K2.34×
03Arkansas~80K1.61×
04New Mexico~40K1.50×
05Kansas~60K1.29×
06Utah~60K1.16×
07Louisiana~90K1.12×
08Mississippi~50K0.99×
09Nebraska~30K0.98×
10Washington, District of Columbia~20K0.94×
11Virginia~100K0.92×
12Florida~400K0.88×
13Ohio~200K0.88×
14Arizona~100K0.86×
15South Dakota~10K0.86×
16Missouri~80K0.85×
17Iowa~40K0.83×
18North Dakota~10K0.83×
19Maryland~80K0.82×
20Tennessee~100K0.81×
21Colorado~80K0.81×
22Illinois~200K0.79×
23North Carolina~100K0.79×
24California~500K0.78×
25Idaho~20K0.78×
26Wyoming~7K0.78×
27Georgia~100K0.77×
28New Jersey~100K0.77×
29South Carolina~70K0.77×
30Nevada~40K0.75×
31Delaware~10K0.75×
32Hawaii~20K0.74×
33Alabama~60K0.71×
34Montana~10K0.71×
35Connecticut~40K0.68×
36Alaska~9K0.68×
37Wisconsin~60K0.67×
38Kentucky~50K0.66×
39West Virginia~20K0.65×
40Pennsylvania~100K0.64×
41Indiana~70K0.64×
42New York~200K0.63×
43Minnesota~50K0.62×
44Rhode Island~10K0.61×
45Oregon~40K0.57×
46Washington~70K0.56×
47Massachusetts~60K0.55×
48New Hampshire~10K0.55×
49Maine~10K0.55×
50Michigan~80K0.50×
Fig. 06

Affinity by region

Affinity by region — AT&T Stadium, United States
0.50×1.00×11.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AT&T Stadium audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AT&T Stadium audience
#·InterestCategoryAffinity×
01Dak PrescottSports3.11×
02Russell WilsonSports3.09×
03StadiumSports2.86×
04World SeriesSports2.74×
05Luka DončićSports2.71×
06LSU Tigers footballSports2.59×
07Aaron RodgersSports2.41×
08Kyle BuschSports2.16×
09NASCARSports2.08×
10San Francisco 49ersSports2.04×
11Houston RocketsSports1.81×
12Mixed martial artsSports1.77×
13CBS SportsMovies & TV1.76×
14Anime conventionLiterature1.74×
15FandomLiterature1.63×
16NASDAQBusiness & Career1.57×
17NFLSports1.53×
18NBA playoffsSports1.53×
19Super BowlSports1.53×
20MeteorologyHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AT&T Stadium audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AT&T Stadium audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.46×
Career OrientationPOWER1.19×
Risk AppetiteTHRILL1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AT&T Stadium audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
CreativityOPEN0.84×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does AT&T Stadium have in United States?

AT&T Stadium has an estimated audience of 5,423,872 people in United States, concentrated in Texas and California.

02

What is the gender split and age of AT&T Stadium fans?

40.8% of AT&T Stadium fans are female, 59.2% are male, with an average age of 39.4 years.

03

Which brands do AT&T Stadium fans like most?

AT&T Stadium fans show strongest brand affinity for NFL (1.53×), Mixed martial arts (1.77×), and Aaron Rodgers (2.41×) over the country average.

04

Where do AT&T Stadium fans live in United States?

AT&T Stadium fans in United States are most concentrated in Texas (reach ~4.5M), California (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do AT&T Stadium fans also like?

Beyond AT&T Stadium itself, the audience over-indexes on Mixed martial arts (1.77×), Aaron Rodgers (2.41×), NASCAR (2.08×), and CBS Sports (1.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Stadium audiences in United States

See AT&T Stadium audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for AT&T Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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