Rascasse Audience Intelligence

Fenway Park Audience in United States

A data profile of the people who buy, follow and care about Fenway Park in United States — modelled from more than twelve digital signal sources. Fenway Park has an estimated audience of 4,866,917 people in United States.

#5among Stadium in United States#483among POI in United States#589in Sports

The average Fenway Park fan in United States is 38.8 years old, balanced, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, California, New York.

Top brand affinities include Ice Hockey World Championships, Seattle Mariners, Manny Machado, with strongest over-indexing on Ice Hockey World Championships (14.37× the country average).

Demographically, the Fenway Park audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fenway Park fan in United States is balanced, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Ice Hockey World Championships.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fenway Park profile in United States.

Audience size
4.9M
in United States
Gender
47.9%♀
52.1% male
Age
38.8
average years
Country rank
#6871
POI in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fenway Park fans

47.9% are female, 52.1% are male, average age 38.8.

Fig. 02

Gender split

47.9%
Female
52.1%
Male
Demographic split for Fenway Park audience in United States
MetricValue
Female47.9%
Male52.1%
Average age38.8
Estimated audience size4,866,917
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Fenway Park audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3918%
40-4919%
50+21%
Fig. 04

Worldwide distribution

77.6%

of the worldwide Fenway Park audience comes from United States.

Worldwide audience distribution share by country for Fenway Park
CountryShare
United States77.6%
Taiwan3.9%
Canada2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fenway Park audience in United States is strongest.

Fig. 05

Top regions by affinity

Fenway Park fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~2M20.92×
02New Hampshire~80K3.91×
03Rhode Island~60K3.61×
04Maine~50K2.78×
05Vermont~20K2.20×
06Connecticut~100K1.95×
07New York~200K0.73×
08New Jersey~80K0.64×
09Washington, District of Columbia~9K0.64×
10Pennsylvania~100K0.61×
11Minnesota~40K0.56×
12Delaware~7K0.54×
13Utah~20K0.52×
14Virginia~60K0.50×
15Illinois~80K0.49×
16Montana~7K0.49×
17North Carolina~70K0.48×
18South Dakota~5K0.48×
19North Dakota~5K0.47×
20Arizona~50K0.46×
21Tennessee~40K0.46×
22Maryland~40K0.46×
23South Carolina~30K0.46×
24Wisconsin~30K0.46×
25Kansas~20K0.46×
26Nebraska~10K0.46×
27Idaho~10K0.46×
28Alabama~30K0.45×
29Iowa~20K0.45×
30West Virginia~10K0.45×
31Alaska~5K0.45×
32Ohio~70K0.44×
33Florida~100K0.43×
34Colorado~30K0.42×
35California~200K0.41×
36Michigan~50K0.41×
37Indiana~40K0.41×
38Missouri~30K0.41×
39Kentucky~20K0.41×
40Texas~200K0.40×
41Georgia~60K0.40×
42Washington~40K0.40×
43Hawaii~8K0.40×
44Arkansas~20K0.39×
45New Mexico~10K0.39×
46Louisiana~20K0.38×
47Oklahoma~20K0.37×
48Nevada~20K0.37×
49Oregon~20K0.36×
50Mississippi~10K0.36×
Fig. 06

Affinity by region

Affinity by region — Fenway Park, United States
0.36×1.00×20.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fenway Park audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fenway Park audience
#·InterestCategoryAffinity×
01Wrigley FieldSports19.72×
02Manny MachadoSports16.76×
03Ice Hockey World ChampionshipsSports14.37×
04Wayne GretzkySports9.60×
05University of CambridgeBusiness & Career9.41×
06Sidney CrosbySports8.83×
07Seattle MarinersSports6.63×
08Boston BruinsSports5.12×
09FedExBusiness & Career3.28×
10Masters TournamentSports2.87×
11NHLSports2.77×
12Renewable energyBusiness & Career2.74×
13Mortgage loansBusiness & Career2.12×
14Pizza HutFood & Beverages1.97×
15SubwayFood & Beverages1.92×
16Trader Joe'sShopping1.83×
17Planet FitnessSports1.80×
18McDonald'sFood & Beverages1.70×
19BarbecueFood & Beverages1.51×
20GolfSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fenway Park audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fenway Park audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.88×
Convenience OrientationPREMIUM1.54×
Community OrientationOPEN1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fenway Park audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
Pet OwnershipJOY0.83×
DIY MentalityTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fenway Park have in United States?

Fenway Park has an estimated audience of 4,866,917 people in United States, concentrated in Massachusetts and California.

02

What is the gender split and age of Fenway Park fans?

47.9% of Fenway Park fans are female, 52.1% are male, with an average age of 38.8 years.

03

Which brands do Fenway Park fans like most?

Fenway Park fans show strongest brand affinity for Ice Hockey World Championships (14.37×), Seattle Mariners (6.63×), and Manny Machado (16.76×) over the country average.

04

Where do Fenway Park fans live in United States?

Fenway Park fans in United States are most concentrated in Massachusetts (reach ~2M), California (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Fenway Park fans also like?

Beyond Fenway Park itself, the audience over-indexes on Seattle Mariners (6.63×), Manny Machado (16.76×), FedEx (3.28×), and Wrigley Field (19.72×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Fenway Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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