Fenway Park Audience in United States

Fenway Park logo

Fenway Park has an estimated audience of 5,030,205 people in United States. 51.7% are female, 48.3% are male, average age 40.8. Top regions: Massachusetts, California, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Horoscope, Singer-songwriter.

The average Fenway Park fan in United States is 40.8 years old, balanced, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, California, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Fenway Park audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Stadium

Demographics of Fenway Park fans

Demographic split for Fenway Park audience in United States
MetricValue
Female51.7%
Male48.3%
Average age40.8
Estimated audience size5,030,205

Audience persona

The typical Fenway Park fan in United States is balanced, around 40.8 years old, with strong Risk Appetite tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Fenway Park in United States
RegionReachAffinity
Massachusetts1,184,16911.95×
California286,0980.52×
New York258,0040.92×
Texas217,2840.5×
Florida177,7790.52×
Pennsylvania124,8030.74×
Connecticut115,8592.3×
Illinois101,0540.6×
New Jersey99,5420.78×
North Carolina89,4980.59×
New Hampshire83,7444.23×
Ohio82,9020.53×
Georgia76,6470.49×
Virginia74,6540.61×
Michigan64,7820.49×
Rhode Island62,5083.9×
Arizona56,8860.55×
Maine55,8173.1×
Tennessee55,1690.55×
Washington48,6860.48×
Maryland46,9340.54×
Indiana45,3240.49×
South Carolina41,2170.54×
Wisconsin40,8720.54×
Missouri39,8630.49×
Colorado39,4820.5×
Minnesota37,9030.53×
Alabama37,5310.53×
Kentucky29,1940.46×
Louisiana27,3110.42×
Utah27,2760.61×
Oregon23,9620.42×
Oklahoma23,6210.42×
Vermont21,3292.42×
Kansas21,0130.53×
Iowa20,9440.51×
Nevada20,1920.42×
Arkansas17,4630.42×
Mississippi14,4860.35×
Nebraska12,7650.51×
Idaho12,4510.49×
Washington, District of Columbia10,9110.72×
West Virginia10,5870.45×
New Mexico9,8160.39×
Hawaii8,4130.39×
Delaware7,9420.57×
Montana6,7050.48×
South Dakota5,0760.44×
North Dakota4,1640.4×
Alaska3,5500.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fenway Park audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Horoscope13.08×Health
Singer-songwriter5.51×Music & Radio
Sidney Crosby24.14×Sports
Manny Machado27.91×Sports
Income tax13.19×Business & Career
Wayne Gretzky19.83×Sports
Connor McDavid23.66×Sports
MSN3.91×News
Ice Hockey World Championships12.45×Sports
Roulette13.01×Games
Day trading9.75×Business & Career
Seattle Mariners6.13×Sports
Planet Fitness3.04×Sports
Blended whiskey9.42×Food & Beverages
Diaper bag4.83×Kids & Family
Charles, Prince of Wales18.87×Politics & Society
Property insurance12.73×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fenway Park audience
TraitClusterScore
Risk AppetiteTHRILL2.06
Luxury OrientationPREMIUM1.93
ExtroversionTHRILL1.48
TravellingTHRILL1.26
Community OrientationOPEN1.25
Early Adopter MentalityPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Fenway Park
CountryShare
United States77.9%
Taiwan3.7%
Canada2.8%

See Fenway Park audiences in other countries

More Stadium audiences in United States

Frequently asked questions

How many fans does Fenway Park have in United States?

Fenway Park has an estimated audience of 5,030,205 people in United States, concentrated in Massachusetts and California.

What is the gender split and age of Fenway Park fans?

51.7% of Fenway Park fans are female, 48.3% are male, with an average age of 40.8 years.

Which brands do Fenway Park fans like most?

Fenway Park fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Fenway Park fans live in United States?

Fenway Park fans in United States are most concentrated in Massachusetts (reach 1,184,169), California (reach 286,098), and New York (reach 258,004). These three regions account for the largest share of the active audience.

What other brands do Fenway Park fans also like?

Beyond Fenway Park itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Horoscope (13.08×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fenway Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.