Fenway Park Audience in United States

Fenway Park logo

Fenway Park has an estimated audience of 5,030,205 people in United States. 51.7% are female, 48.3% are male, average age 40.8. Top regions: Massachusetts, California, New York. Top brand affinities: Alaska, Israel, Nationality, Nurse educator, Nebraska Cornhuskers football.

The average Fenway Park fan in United States is 40.8 years old, balanced, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, California, New York. Top brand affinities include Alaska, Israel, Nationality, with strongest over-indexing on Alaska (5.75× the country average). Demographically, the Fenway Park audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Stadium

Demographics of Fenway Park fans

Demographic split for Fenway Park audience in United States
MetricValue
Female51.7%
Male48.3%
Average age40.8
Estimated audience size5,030,205

Audience persona

The typical Fenway Park fan in United States is balanced, around 40.8 years old, with strong Risk Appetite tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Fenway Park in United States
RegionReachAffinity
Massachusetts1,184,16911.95×
California286,0980.52×
New York258,0040.92×
Texas217,2840.5×
Florida177,7790.52×
Pennsylvania124,8030.74×
Connecticut115,8592.3×
Illinois101,0540.6×
New Jersey99,5420.78×
North Carolina89,4980.59×
New Hampshire83,7444.23×
Ohio82,9020.53×
Georgia76,6470.49×
Virginia74,6540.61×
Michigan64,7820.49×
Rhode Island62,5083.9×
Arizona56,8860.55×
Maine55,8173.1×
Tennessee55,1690.55×
Washington48,6860.48×
Maryland46,9340.54×
Indiana45,3240.49×
South Carolina41,2170.54×
Wisconsin40,8720.54×
Missouri39,8630.49×
Colorado39,4820.5×
Minnesota37,9030.53×
Alabama37,5310.53×
Kentucky29,1940.46×
Louisiana27,3110.42×
Utah27,2760.61×
Oregon23,9620.42×
Oklahoma23,6210.42×
Vermont21,3292.42×
Kansas21,0130.53×
Iowa20,9440.51×
Nevada20,1920.42×
Arkansas17,4630.42×
Mississippi14,4860.35×
Nebraska12,7650.51×
Idaho12,4510.49×
Washington, District of Columbia10,9110.72×
West Virginia10,5870.45×
New Mexico9,8160.39×
Hawaii8,4130.39×
Delaware7,9420.57×
Montana6,7050.48×
South Dakota5,0760.44×
North Dakota4,1640.4×
Alaska3,5500.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fenway Park audience
BrandAffinityCategory
Alaska5.75×Travel & Leisure
Israel2.96×Travel & Leisure
Nationality2.33×Politics & Society
Nurse educator6.9×Kids & Family
Nebraska Cornhuskers football2.11×Sports
Jesse Plemons1.98×Movies & TV
Jeep Wagoneer3.09×Cars & Mobility
Urban horticulture1.91×Home & Garden
Jeep Grand Cherokee (WJ)3.06×Cars & Mobility
Captain America (1990 film)2.1×Movies & TV
Girolando cattle12×Pets & Animals
Kodiak, Alaska3.6×Travel & Leisure
Charlamagne Tha God4.06×Movies & TV
Isla Holbox10.48×Travel & Leisure
Glossier2.21×Beauty & Wellness
Keene, New Hampshire8.2×Travel & Leisure
Nipsey Hussle2.37×Music & Radio
John Havlicek5.95×Sports
Vicky Kaushal5.37×Movies & TV
Home staging1.93×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fenway Park audience
TraitClusterScore
Risk AppetiteTHRILL2.06
Luxury OrientationPREMIUM1.93
ExtroversionTHRILL1.48
TravellingTHRILL1.26
Community OrientationOPEN1.25
Early Adopter MentalityPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Fenway Park
CountryShare
United States77.9%
Taiwan3.7%
Canada2.8%

See Fenway Park audiences in other countries

More Stadium audiences in United States

Frequently asked questions

How many fans does Fenway Park have in United States?

Fenway Park has an estimated audience of 5,030,205 people in United States, concentrated in Massachusetts and California.

What is the gender split and age of Fenway Park fans?

51.7% of Fenway Park fans are female, 48.3% are male, with an average age of 40.8 years.

Which brands do Fenway Park fans like most?

Fenway Park fans show strongest brand affinity for Alaska (5.75×), Israel (2.96×), and Nationality (2.33×) over the country average.

Where do Fenway Park fans live in United States?

Fenway Park fans in United States are most concentrated in Massachusetts (reach 1,184,169), California (reach 286,098), and New York (reach 258,004). These three regions account for the largest share of the active audience.

What other brands do Fenway Park fans also like?

Beyond Fenway Park itself, the audience over-indexes on Israel (2.96×), Nationality (2.33×), Nurse educator (6.9×), and Nebraska Cornhuskers football (2.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fenway Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.