Minute Maid Park Audience in United States

Minute Maid Park logo

Minute Maid Park has an estimated audience of 742,506 people in United States. 56.1% are female, 43.9% are male, average age 41.6. Top regions: Texas, California, Louisiana. Top brand affinities: Chaz Bono, Sports Authority Field at Mile High, Soundtoys, Pippin (musical), Oracle Arena.

The average Minute Maid Park fan in United States is 41.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Louisiana. Top brand affinities include Chaz Bono, Sports Authority Field at Mile High, Soundtoys, with strongest over-indexing on Chaz Bono (85.84× the country average). Demographically, the Minute Maid Park audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Stadium

Demographics of Minute Maid Park fans

Demographic split for Minute Maid Park audience in United States
MetricValue
Female56.1%
Male43.9%
Average age41.6
Estimated audience size742,506

Audience persona

The typical Minute Maid Park fan in United States is more female, around 41.6 years old, with strong Indulgence tendencies and a notable affinity for Chaz Bono.

Top regions in United States

Top regions ranked by reach for Minute Maid Park in United States
RegionReachAffinity
Texas556,88016.61×
California52,3380.64×
Louisiana39,8194.16×
Florida30,7850.61×
New York27,1270.65×
Illinois17,5480.71×
Pennsylvania15,8780.64×
Michigan14,7850.76×
Georgia14,7720.65×
Ohio12,5960.55×
New Jersey11,6230.62×
Arizona11,2640.74×
North Carolina11,0160.49×
Oklahoma10,5331.28×
Virginia10,0020.55×
Washington9,7540.65×
Tennessee9,5800.64×
Missouri9,4550.79×
Colorado8,5860.73×
Massachusetts8,3180.57×
Maryland7,6630.6×
Alabama7,6370.74×
Wisconsin7,4000.66×
Mississippi7,1441.17×
Indiana6,9350.51×
Arkansas6,7551.1×
Minnesota6,0540.57×
Kansas5,6740.97×
South Carolina5,2750.47×
Kentucky4,8130.52×
Nevada4,3070.6×
Connecticut4,3010.58×
Iowa3,9370.64×
Oregon3,8990.46×
Utah3,3850.51×
New Mexico3,2270.87×
Nebraska2,7040.73×
Idaho1,6920.45×
Washington, District of Columbia1,6090.72×
Hawaii1,3200.41×
West Virginia1,2290.36×
New Hampshire1,1780.4×
Rhode Island1,0840.46×
Delaware9870.48×
Maine9410.35×
Montana8940.43×
South Dakota8440.49×
North Dakota8400.55×
Alaska5800.36×
Wyoming4700.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Minute Maid Park audience
BrandAffinityCategory
Chaz Bono85.84×Movies & TV
Sports Authority Field at Mile High99.85×Sports
Soundtoys204.02×Technology & Electronics
Pippin (musical)207.89×Music & Radio
Oracle Arena141.4×Sports
CenturyLink Field61.17×Sports
Citi Field41.33×Sports
Winefest113.93×Food & Beverages
Castles N' Coasters47.36×
Acrisure Stadium46.16×Sports
Houston Astros7.64×Sports
Budweiser Made in America Festival26.84×Music & Radio
Greater Houston8.88×Travel & Leisure
Chesapeake Energy Arena61.81×Sports
Gavin Brown's Enterprise49.77×Arts & Culture
Maxx (band)50.49×Music & Radio
Houston Rockets5.28×Sports
Quicken Loans Arena56.27×Sports
StubHub Center40.52×
FedExField44.13×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Minute Maid Park audience
TraitClusterScore
IndulgenceJOY1.24
Early Adopter MentalityPOWER1.23
ExtroversionTHRILL1.2
Community OrientationOPEN1.16
LGBTQ+ IdentityOPEN1.13
Healthy LifestyleBALANCE1.12

Worldwide distribution

Worldwide audience distribution share by country for Minute Maid Park
CountryShare
United States83.2%
United Kingdom2.2%
Germany1.8%

See Minute Maid Park audiences in other countries

More Stadium audiences in United States

Frequently asked questions

How many fans does Minute Maid Park have in United States?

Minute Maid Park has an estimated audience of 742,506 people in United States, concentrated in Texas and California.

What is the gender split and age of Minute Maid Park fans?

56.1% of Minute Maid Park fans are female, 43.9% are male, with an average age of 41.6 years.

Which brands do Minute Maid Park fans like most?

Minute Maid Park fans show strongest brand affinity for Chaz Bono (85.84×), Sports Authority Field at Mile High (99.85×), and Soundtoys (204.02×) over the country average.

Where do Minute Maid Park fans live in United States?

Minute Maid Park fans in United States are most concentrated in Texas (reach 556,880), California (reach 52,338), and Louisiana (reach 39,819). These three regions account for the largest share of the active audience.

What other brands do Minute Maid Park fans also like?

Beyond Minute Maid Park itself, the audience over-indexes on Sports Authority Field at Mile High (99.85×), Soundtoys (204.02×), Pippin (musical) (207.89×), and Oracle Arena (141.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Minute Maid Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.