Yankee Stadium Audience in United States

Yankee Stadium logo

Yankee Stadium has an estimated audience of 1,234,688 people in United States. 45.2% are female, 54.8% are male, average age 41.7. Top regions: New York, New Jersey, California. Top brand affinities: Aaron Judge, Sports Authority Field at Mile High, Barry Bonds, Bryce Harper, Detroit Tigers.

The average Yankee Stadium fan in United States is 41.7 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include Aaron Judge, Sports Authority Field at Mile High, Barry Bonds, with strongest over-indexing on Aaron Judge (25.6× the country average). Demographically, the Yankee Stadium audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Stadium

Demographics of Yankee Stadium fans

Demographic split for Yankee Stadium audience in United States
MetricValue
Female45.2%
Male54.8%
Average age41.7
Estimated audience size1,234,688

Audience persona

The typical Yankee Stadium fan in United States is balanced, around 41.7 years old, with strong Indulgence tendencies and a notable affinity for Aaron Judge.

Top regions in United States

Top regions ranked by reach for Yankee Stadium in United States
RegionReachAffinity
New York891,44512.92×
New Jersey188,8026.01×
California128,1700.94×
Florida58,1470.7×
Texas58,0170.55×
Pennsylvania49,0561.18×
Connecticut42,6673.45×
Massachusetts25,8301.06×
Illinois25,1420.61×
North Carolina24,7310.67×
Virginia24,2220.81×
Ohio22,8360.6×
Georgia20,1850.53×
Arizona16,8780.67×
Maryland16,1910.76×
Michigan14,8170.46×
Indiana14,3580.64×
Tennessee12,5740.51×
Washington11,9590.48×
Missouri11,1970.56×
Colorado10,9830.56×
South Carolina10,5600.57×
Nebraska9,5761.55×
Wisconsin8,4060.45×
Minnesota7,9060.45×
Alabama7,7190.45×
Nevada7,5720.63×
Kentucky7,3150.47×
Utah6,8630.62×
Oregon6,6510.47×
Louisiana6,3890.4×
Kansas6,1130.63×
Oklahoma5,9370.43×
Iowa5,6910.56×
Rhode Island4,6851.19×
Arkansas3,9460.39×
Washington, District of Columbia3,7411.01×
New Hampshire3,6350.75×
New Mexico3,5510.57×
Mississippi3,4410.34×
Delaware3,0670.9×
Maine3,0120.68×
Idaho2,7020.44×
West Virginia2,4750.43×
Hawaii2,3600.44×
Vermont2,1230.98×
Montana1,4770.43×
South Dakota1,2870.45×
North Dakota1,0410.41×
Alaska7340.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yankee Stadium audience
BrandAffinityCategory
Aaron Judge25.6×Sports
Sports Authority Field at Mile High64.41×Sports
Barry Bonds37.58×Sports
Bryce Harper23.59×Sports
Detroit Tigers7.18×Sports
New York City FC33.14×Sports
Mike Trout16.83×Sports
Derek Jeter18.17×Sports
Chris Sale34.59×Sports
Jackie Robinson14.75×Sports
Giancarlo Stanton17.18×Sports
Milwaukee Brewers6.54×Sports
Max Scherzer15.97×Sports
Philadelphia Phillies8.39×Sports
Manny Machado18.55×Sports
Minnesota Twins7.08×Sports
Toronto Blue Jays7.59×Sports
José Altuve18.51×Sports
Baseball park12.23×Sports
Major League Soccer4.46×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yankee Stadium audience
TraitClusterScore
IndulgenceJOY1.5
PatriotismCONSERVATISM1.49
Family OrientationCONSERVATISM1.37
Luxury OrientationPREMIUM1.35
Urban LifestyleOPEN1.31
TravellingTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Yankee Stadium
CountryShare
United States70.3%
Venezuela3.3%
Canada2.8%

See Yankee Stadium audiences in other countries

More Stadium audiences in United States

Frequently asked questions

How many fans does Yankee Stadium have in United States?

Yankee Stadium has an estimated audience of 1,234,688 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of Yankee Stadium fans?

45.2% of Yankee Stadium fans are female, 54.8% are male, with an average age of 41.7 years.

Which brands do Yankee Stadium fans like most?

Yankee Stadium fans show strongest brand affinity for Aaron Judge (25.6×), Sports Authority Field at Mile High (64.41×), and Barry Bonds (37.58×) over the country average.

Where do Yankee Stadium fans live in United States?

Yankee Stadium fans in United States are most concentrated in New York (reach 891,445), New Jersey (reach 188,802), and California (reach 128,170). These three regions account for the largest share of the active audience.

What other brands do Yankee Stadium fans also like?

Beyond Yankee Stadium itself, the audience over-indexes on Sports Authority Field at Mile High (64.41×), Barry Bonds (37.58×), Bryce Harper (23.59×), and Detroit Tigers (7.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yankee Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.