Rascasse Audience Intelligence

Yankee Stadium Audience in United States

A data profile of the people who buy, follow and care about Yankee Stadium in United States — modelled from more than twelve digital signal sources. Yankee Stadium has an estimated audience of 1,165,227 people in United States.

#47among Stadium in United States#1852among POI in United States#1970in Sports

The average Yankee Stadium fan in United States is 39.2 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Top brand affinities include Aaron Judge, Sports Authority Field at Mile High, Barry Bonds, with strongest over-indexing on Aaron Judge (25.6× the country average).

Demographically, the Yankee Stadium audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yankee Stadium fan in United States is more male, around 39.2 years old, with strong Community Orientation tendencies and a notable affinity for Aaron Judge.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yankee Stadium profile in United States.

Audience size
1.2M
in United States
Gender
44.1%♀
55.9% male
Age
39.2
average years
Country rank
#21307
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yankee Stadium fans

44.1% are female, 55.9% are male, average age 39.2.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for Yankee Stadium audience in United States
MetricValue
Female44.1%
Male55.9%
Average age39.2
Estimated audience size1,165,227
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Yankee Stadium audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3919%
40-4920%
50+21%
Fig. 04

Worldwide distribution

71.5%

of the worldwide Yankee Stadium audience comes from United States.

Worldwide audience distribution share by country for Yankee Stadium
CountryShare
United States71.5%
Venezuela3.1%
Canada2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yankee Stadium audience in United States is strongest.

Fig. 05

Top regions by affinity

Yankee Stadium fans by region: top regions in United States
#RegionReachAffinity×
01New York~900K17.14×
02New Jersey~200K6.70×
03Connecticut~40K3.40×
04Nebraska~9K1.54×
05Rhode Island~4K1.18×
06Pennsylvania~40K1.13×
07Massachusetts~20K1.00×
08Washington, District of Columbia~3K1.00×
09Vermont~2K0.98×
10Delaware~3K0.92×
11California~100K0.85×
12Maryland~20K0.76×
13Virginia~20K0.75×
14New Hampshire~3K0.75×
15Maine~3K0.69×
16Florida~50K0.64×
17North Carolina~20K0.62×
18Arizona~10K0.62×
19Nevada~7K0.60×
20Kansas~6K0.60×
21Utah~6K0.59×
22Indiana~10K0.58×
23South Carolina~10K0.58×
24New Mexico~3K0.58×
25Illinois~20K0.56×
26Ohio~20K0.55×
27Iowa~5K0.55×
28South Dakota~1K0.54×
29North Dakota~1K0.54×
30Missouri~10K0.53×
31Colorado~10K0.52×
32Montana~2K0.51×
33Georgia~20K0.50×
34West Virginia~3K0.50×
35Alaska~1K0.50×
36Tennessee~10K0.49×
37Texas~50K0.48×
38Idaho~3K0.48×
39Hawaii~2K0.48×
40Kentucky~7K0.47×
41Washington~10K0.46×
42Oregon~6K0.46×
43Alabama~7K0.45×
44Michigan~10K0.44×
45Wisconsin~8K0.44×
46Minnesota~7K0.43×
47Oklahoma~6K0.43×
48Arkansas~4K0.42×
49Louisiana~6K0.41×
50Mississippi~4K0.40×
Fig. 06

Affinity by region

Affinity by region — Yankee Stadium, United States
0.40×1.00×17.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yankee Stadium audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yankee Stadium audience
#·InterestCategoryAffinity×
01Sports Authority Field at Mile HighSports64.41×
02Barry BondsSports37.58×
03Chris SaleSports34.59×
04New York City FCSports33.14×
05Levi's StadiumSports27.72×
06Aaron JudgeSports25.60×
07Bryce HarperSports23.59×
08Manny MachadoSports18.55×
09Derek JeterSports18.17×
10Giancarlo StantonSports17.18×
11Mike TroutSports16.83×
12Max ScherzerSports15.97×
13Jackie RobinsonSports14.75×
14Alex RodriguezSports12.24×
15Philadelphia PhilliesSports8.39×
16Toronto Blue JaysSports7.59×
17Detroit TigersSports7.18×
18Minnesota TwinsSports7.08×
19Milwaukee BrewersSports6.54×
20FIFA World Cup 2026Sports1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yankee Stadium audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yankee Stadium audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.25×
Family OrientationCONSERVATISM1.18×
CreativityOPEN1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yankee Stadium audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.92×
Early Adopter MentalityPOWER0.96×
SustainabilityBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yankee Stadium have in United States?

Yankee Stadium has an estimated audience of 1,165,227 people in United States, concentrated in New York and New Jersey.

02

What is the gender split and age of Yankee Stadium fans?

44.1% of Yankee Stadium fans are female, 55.9% are male, with an average age of 39.2 years.

03

Which brands do Yankee Stadium fans like most?

Yankee Stadium fans show strongest brand affinity for Aaron Judge (25.6×), Sports Authority Field at Mile High (64.41×), and Barry Bonds (37.58×) over the country average.

04

Where do Yankee Stadium fans live in United States?

Yankee Stadium fans in United States are most concentrated in New York (reach ~900K), New Jersey (reach ~200K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Yankee Stadium fans also like?

Beyond Yankee Stadium itself, the audience over-indexes on Sports Authority Field at Mile High (64.41×), Barry Bonds (37.58×), Bryce Harper (23.59×), and Detroit Tigers (7.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Stadium audiences in United States

See Yankee Stadium audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Yankee Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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