Rascasse Audience Intelligence

New York City FC Audience in United States

A data profile of the people who buy, follow and care about New York City FC in United States — modelled from more than twelve digital signal sources. New York City FC has an estimated audience of 1,163,920 people in United States.

#131among Soccer in United States#333among Team in United States#1973in Sports

The average New York City FC fan in United States is 39.8 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, Florida, California.

Top brand affinities include FIFA World Cup 2026, Brighton & Hove Albion F.C., FC Bayern Munich, with strongest over-indexing on FIFA World Cup 2026 (7.88× the country average).

Demographically, the New York City FC audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Risk Appetite, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New York City FC fan in United States is more male, around 39.8 years old, with strong Risk Appetite tendencies and a notable affinity for FIFA World Cup 2026.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New York City FC profile in United States.

Audience size
1.2M
in United States
Gender
34.4%♀
65.6% male
Age
39.8
average years
Country rank
#21321
Team in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New York City FC fans

34.4% are female, 65.6% are male, average age 39.8.

Fig. 02

Gender split

34.4%
Female
65.6%
Male
Demographic split for New York City FC audience in United States
MetricValue
Female34.4%
Male65.6%
Average age39.8
Estimated audience size1,163,920
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the New York City FC audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3920%
40-4919%
50+23%
Fig. 04

Worldwide distribution

39.3%

of the worldwide New York City FC audience comes from United States.

Worldwide audience distribution share by country for New York City FC
CountryShare
United States39.3%
Brazil6.1%
Mexico5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New York City FC audience in United States is strongest.

Fig. 05

Top regions by affinity

New York City FC fans by region: top regions in United States
#RegionReachAffinity×
01New York~400K6.55×
02New Jersey~100K3.52×
03Connecticut~30K2.33×
04Florida~100K1.72×
05North Carolina~60K1.72×
06Ohio~50K1.37×
07Rhode Island~5K1.30×
08Delaware~4K1.28×
09Maryland~20K1.24×
10Tennessee~30K1.23×
11Washington, District of Columbia~4K1.22×
12Vermont~2K1.18×
13Massachusetts~30K1.10×
14Nevada~10K0.97×
15Virginia~30K0.96×
16Pennsylvania~40K0.94×
17Georgia~30K0.91×
18Kentucky~10K0.90×
19California~100K0.89×
20Illinois~30K0.89×
21Iowa~8K0.87×
22Maine~4K0.85×
23South Dakota~2K0.84×
24Kansas~8K0.83×
25New Hampshire~4K0.81×
26Indiana~20K0.80×
27South Carolina~10K0.80×
28North Dakota~2K0.80×
29Nebraska~5K0.78×
30Alaska~2K0.78×
31Utah~8K0.77×
32Texas~80K0.76×
33Montana~2K0.75×
34Washington~20K0.73×
35Oregon~10K0.73×
36West Virginia~4K0.71×
37Colorado~10K0.69×
38New Mexico~4K0.68×
39Idaho~4K0.67×
40Hawaii~3K0.67×
41Mississippi~6K0.66×
42Missouri~10K0.65×
43Arizona~20K0.64×
44Louisiana~10K0.64×
45Arkansas~6K0.63×
46Minnesota~10K0.59×
47Oklahoma~7K0.57×
48Alabama~9K0.55×
49Wisconsin~9K0.51×
50Michigan~10K0.48×
Fig. 06

Affinity by region

Affinity by region — New York City FC, United States
0.48×1.00×6.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New York City FC audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New York City FC audience
#·InterestCategoryAffinity×
01Brighton & Hove Albion F.C.Sports148.13×
02Toronto FCSports61.14×
03Wales national football teamSports55.77×
04Paul PogbaSports37.33×
05Minnesota United FCSports36.82×
06Kevin De BruyneSports36.65×
07S.L. BenficaSports36.40×
08MLS CupSports32.37×
09Los Angeles FCSports30.51×
10FC Bayern MunichSports25.88×
11Ligue 1Sports25.00×
12David BeckhamSports17.47×
13Al Nassr FCSports16.56×
14Juventus F.C.Sports11.67×
15UEFA Europa LeagueSports11.11×
16Premier LeagueSports8.23×
17FIFA World Cup 2026Sports7.88×
18Manchester United F.C.Sports7.45×
19FIFA World CupSports6.31×
20UEFA Champions LeagueSports6.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New York City FC audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New York City FC audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.51×
IndulgenceJOY1.44×
Luxury OrientationPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New York City FC audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.69×
DIY MentalityTHRILL0.73×
TraditionCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New York City FC have in United States?

New York City FC has an estimated audience of 1,163,920 people in United States, concentrated in New York and Florida.

02

What is the gender split and age of New York City FC fans?

34.4% of New York City FC fans are female, 65.6% are male, with an average age of 39.8 years.

03

Which brands do New York City FC fans like most?

New York City FC fans show strongest brand affinity for FIFA World Cup 2026 (7.88×), Brighton & Hove Albion F.C. (148.13×), and FC Bayern Munich (25.88×) over the country average.

04

Where do New York City FC fans live in United States?

New York City FC fans in United States are most concentrated in New York (reach ~400K), Florida (reach ~100K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do New York City FC fans also like?

Beyond New York City FC itself, the audience over-indexes on Brighton & Hove Albion F.C. (148.13×), FC Bayern Munich (25.88×), FIFA World Cup (6.31×), and Los Angeles FC (30.51×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See New York City FC audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New York City FC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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