New York City FC Audience in United States

New York City FC logo

New York City FC has an estimated audience of 1,169,796 people in United States. 34.4% are female, 65.6% are male, average age 39.8. Top regions: New York, Florida, New Jersey. Top brand affinities: FC Bayern Munich, Brighton & Hove Albion F.C., Los Angeles FC, FIFA World Cup, S.L. Benfica.

The average New York City FC fan in United States is 39.8 years old, more male, and lives primarily in New York. The audience is concentrated in New York, Florida, New Jersey. Top brand affinities include FC Bayern Munich, Brighton & Hove Albion F.C., Los Angeles FC, with strongest over-indexing on FC Bayern Munich (25.88× the country average). Demographically, the New York City FC audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of New York City FC fans

Demographic split for New York City FC audience in United States
MetricValue
Female34.4%
Male65.6%
Average age39.8
Estimated audience size1,169,796

Audience persona

The typical New York City FC fan in United States is more male, around 39.8 years old, with strong Luxury Orientation tendencies and a notable affinity for FC Bayern Munich.

Top regions in United States

Top regions ranked by reach for New York City FC in United States
RegionReachAffinity
New York433,6216.63×
Florida120,8451.53×
New Jersey102,5303.45×
California102,3170.8×
Texas65,6510.65×
Ohio55,1921.53×
North Carolina51,9851.48×
Georgia34,8700.97×
Pennsylvania31,0150.79×
Illinois28,8940.74×
Connecticut27,3592.33×
Virginia25,4850.89×
Massachusetts24,8881.08×
Maryland23,4311.16×
Tennessee20,9880.89×
Indiana15,1230.71×
Washington14,3510.61×
Arizona14,3010.6×
Kentucky12,8810.88×
South Carolina12,5880.72×
Michigan12,1850.4×
Colorado11,6080.63×
Nevada10,7490.95×
Missouri9,8600.52×
Oregon9,1360.68×
Louisiana9,0920.6×
Minnesota8,4880.51×
Iowa8,3630.87×
Utah8,0440.77×
Wisconsin7,0160.4×
Alabama7,0100.43×
Kansas6,7560.73×
Oklahoma6,1710.48×
Rhode Island5,5631.49×
Mississippi5,3860.56×
Arkansas4,8540.5×
Washington, District of Columbia4,6081.31×
Nebraska4,4970.77×
Delaware4,2471.32×
New Hampshire3,7430.81×
Maine3,6890.88×
New Mexico3,4400.59×
West Virginia3,2220.59×
Idaho3,1240.53×
Vermont2,9001.41×
Hawaii2,5870.51×
South Dakota2,1580.8×
Montana1,9900.61×
North Dakota1,5620.65×
Wyoming1,4070.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New York City FC audience
BrandAffinityCategory
FC Bayern Munich25.88×Sports
Brighton & Hove Albion F.C.148.13×Sports
Los Angeles FC30.51×Sports
FIFA World Cup6.31×Sports
S.L. Benfica36.4×Sports
Ligue 125×Sports
Kevin De Bruyne36.65×Sports
Toronto FC61.14×Sports
MLS Cup32.37×Sports
Premier League8.23×Sports
Paul Pogba37.33×Sports
Manchester United F.C.7.45×Sports
Minnesota United FC36.82×Sports
Wales national football team55.77×Sports
David Beckham17.47×Sports
Juventus F.C.11.67×Sports
UEFA Europa League11.11×Sports
Al Nassr FC16.56×Sports
Real Madrid C.F.4.31×Sports
UEFA Champions League6.1×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New York City FC audience
TraitClusterScore
Luxury OrientationPREMIUM1.55
LGBTQ+ IdentityOPEN1.38
Quality AwarenessPREMIUM1.31
Sports ActivityPOWER1.19
Early Adopter MentalityPOWER1.16
Urban LifestyleOPEN1.09

Worldwide distribution

Worldwide audience distribution share by country for New York City FC
CountryShare
United States39.7%
Brazil6.4%
Mexico5.0%

See New York City FC audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does New York City FC have in United States?

New York City FC has an estimated audience of 1,169,796 people in United States, concentrated in New York and Florida.

What is the gender split and age of New York City FC fans?

34.4% of New York City FC fans are female, 65.6% are male, with an average age of 39.8 years.

Which brands do New York City FC fans like most?

New York City FC fans show strongest brand affinity for FC Bayern Munich (25.88×), Brighton & Hove Albion F.C. (148.13×), and Los Angeles FC (30.51×) over the country average.

Where do New York City FC fans live in United States?

New York City FC fans in United States are most concentrated in New York (reach 433,621), Florida (reach 120,845), and New Jersey (reach 102,530). These three regions account for the largest share of the active audience.

What other brands do New York City FC fans also like?

Beyond New York City FC itself, the audience over-indexes on Brighton & Hove Albion F.C. (148.13×), Los Angeles FC (30.51×), FIFA World Cup (6.31×), and S.L. Benfica (36.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New York City FC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.