Rascasse Audience Intelligence

Levi's Stadium Audience in United States

A data profile of the people who buy, follow and care about Levi's Stadium in United States — modelled from more than twelve digital signal sources. Levi's Stadium has an estimated audience of 582,108 people in United States.

#80among Stadium in United States#3380among POI in United States#3197in Sports

The average Levi's Stadium fan in United States is 39.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include San Jose Sharks, Soldier Field, Yankee Stadium, with strongest over-indexing on San Jose Sharks (33.36× the country average).

Demographically, the Levi's Stadium audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Levi's Stadium fan in United States is more male, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for San Jose Sharks.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Levi's Stadium profile in United States.

Audience size
582K
in United States
Gender
42.9%♀
57.1% male
Age
39.9
average years
Country rank
#33415
POI in United States
Fig. 01

Search interest · 12-month trend

+48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Levi's Stadium fans

42.9% are female, 57.1% are male, average age 39.9.

Fig. 02

Gender split

42.9%
Female
57.1%
Male
Demographic split for Levi's Stadium audience in United States
MetricValue
Female42.9%
Male57.1%
Average age39.9
Estimated audience size582,108
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Levi's Stadium audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3919%
40-4921%
50+22%
Fig. 04

Worldwide distribution

46.5%

of the worldwide Levi's Stadium audience comes from United States.

Worldwide audience distribution share by country for Levi's Stadium
CountryShare
United States46.5%
Japan11.8%
Italy5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Levi's Stadium audience in United States is strongest.

Fig. 05

Top regions by affinity

Levi's Stadium fans by region: top regions in United States
#RegionReachAffinity×
01California~400K5.71×
02Washington~20K1.70×
03Nevada~9K1.53×
04Hawaii~3K1.35×
05Massachusetts~10K1.29×
06Oregon~8K1.18×
07Rhode Island~2K1.15×
08Arizona~10K1.13×
09Colorado~10K1.08×
10New Hampshire~2K1.05×
11Idaho~3K1.04×
12Texas~50K1.03×
13Utah~5K1.02×
14New Mexico~3K1.01×
15Illinois~20K0.99×
16New Jersey~10K0.96×
17Connecticut~6K0.96×
18Florida~40K0.95×
19Kansas~4K0.95×
20New York~30K0.92×
21Washington, District of Columbia~2K0.92×
22Montana~1K0.88×
23Maryland~9K0.87×
24Minnesota~7K0.87×
25Virginia~10K0.86×
26Missouri~8K0.86×
27Iowa~4K0.86×
28Nebraska~3K0.86×
29Delaware~1K0.86×
30Pennsylvania~20K0.85×
31South Dakota~1K0.84×
32North Carolina~10K0.82×
33North Dakota<1K0.82×
34Indiana~9K0.81×
35Alaska~1K0.81×
36Georgia~10K0.80×
37Wisconsin~7K0.80×
38Tennessee~9K0.79×
39Vermont<1K0.79×
40Maine~2K0.78×
41Louisiana~6K0.76×
42Michigan~10K0.75×
43Ohio~10K0.74×
44South Carolina~7K0.74×
45Kentucky~5K0.70×
46Oklahoma~4K0.69×
47Arkansas~3K0.67×
48Mississippi~3K0.67×
49West Virginia~2K0.61×
50Alabama~5K0.58×
Fig. 06

Affinity by region

Affinity by region — Levi's Stadium, United States
0.58×1.00×5.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Levi's Stadium audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Levi's Stadium audience
#·InterestCategoryAffinity×
01Soldier FieldSports80.96×
02San Jose SharksSports33.36×
03Yankee StadiumSports27.72×
04San Jose EarthquakesSports23.90×
05Lambeau FieldSports19.36×
06Bauer HockeySports18.58×
07Wrigley FieldSports17.98×
08Calgary FlamesSports17.26×
09KTVUMovies & TV15.78×
10Joe MontanaSports13.79×
11DollywoodTravel & Leisure13.41×
12Freddie FreemanSports12.77×
13Peyton ManningSports11.15×
14San Francisco GiantsSports9.70×
15Cold Stone CreameryFood & Beverages6.92×
16San Francisco 49ersSports4.29×
17Renewable energyBusiness & Career3.68×
18Capital OneBusiness & Career3.61×
19FedExBusiness & Career3.45×
20Mortgage loansBusiness & Career2.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Levi's Stadium audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Levi's Stadium audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.07×
Convenience OrientationPREMIUM1.63×
Community OrientationOPEN1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Levi's Stadium audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
DIY MentalityTHRILL0.70×
Pet OwnershipJOY0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Levi's Stadium have in United States?

Levi's Stadium has an estimated audience of 582,108 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Levi's Stadium fans?

42.9% of Levi's Stadium fans are female, 57.1% are male, with an average age of 39.9 years.

03

Which brands do Levi's Stadium fans like most?

Levi's Stadium fans show strongest brand affinity for San Jose Sharks (33.36×), Soldier Field (80.96×), and Yankee Stadium (27.72×) over the country average.

04

Where do Levi's Stadium fans live in United States?

Levi's Stadium fans in United States are most concentrated in California (reach ~400K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Levi's Stadium fans also like?

Beyond Levi's Stadium itself, the audience over-indexes on Soldier Field (80.96×), Yankee Stadium (27.72×), Capital One (3.61×), and San Francisco Giants (9.7×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Levi's Stadium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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