Rascasse Audience Intelligence

Vancouver Whitecaps FC Audience in United States

A data profile of the people who buy, follow and care about Vancouver Whitecaps FC in United States — modelled from more than twelve digital signal sources. Vancouver Whitecaps FC has an estimated audience of 561,171 people in United States.

#302among Soccer in United States#540among Team in United States#3292in Sports

The average Vancouver Whitecaps FC fan in United States is 35.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Portland Timbers, Ligue 1, San Jose Earthquakes, with strongest over-indexing on Portland Timbers (429.58× the country average).

Demographically, the Vancouver Whitecaps FC audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vancouver Whitecaps FC fan in United States is more male, around 35.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Portland Timbers.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vancouver Whitecaps FC profile in United States.

Audience size
561K
in United States
Gender
23.1%♀
76.9% male
Age
35.5
average years
Country rank
#34235
Team in United States
Fig. 01

Search interest · 12-month trend

+65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vancouver Whitecaps FC fans

23.1% are female, 76.9% are male, average age 35.5.

Fig. 02

Gender split

23.1%
Female
76.9%
Male
Demographic split for Vancouver Whitecaps FC audience in United States
MetricValue
Female23.1%
Male76.9%
Average age35.5
Estimated audience size561,171
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Vancouver Whitecaps FC audience in United States
Age bracketShare%
16-1926%
20-2924%
30-3921%
40-4916%
50+12%
Fig. 04

Worldwide distribution

16.6%

of the worldwide Vancouver Whitecaps FC audience comes from United States.

Worldwide audience distribution share by country for Vancouver Whitecaps FC
CountryShare
United States16.6%
Germany12.2%
Canada10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vancouver Whitecaps FC audience in United States is strongest.

Fig. 05

Top regions by affinity

Vancouver Whitecaps FC fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~20K3.60×
02Washington~40K3.18×
03Utah~10K1.98×
04California~100K1.58×
05Minnesota~10K1.47×
06Florida~40K1.16×
07Colorado~10K1.16×
08Nevada~6K1.13×
09Rhode Island~2K1.13×
10New Jersey~20K1.12×
11Vermont~1K1.12×
12Texas~50K1.06×
13Kansas~5K1.04×
14Hawaii~2K1.04×
15Missouri~9K1.02×
16South Dakota~1K1.00×
17North Dakota~1K1.00×
18Idaho~3K0.99×
19Delaware~2K0.99×
20Alaska~1K0.97×
21Montana~1K0.96×
22Maryland~9K0.93×
23Massachusetts~10K0.91×
24Washington, District of Columbia~2K0.91×
25New York~30K0.90×
26Illinois~20K0.90×
27Nebraska~2K0.89×
28Connecticut~5K0.88×
29Iowa~4K0.88×
30New Hampshire~2K0.85×
31Ohio~10K0.84×
32New Mexico~2K0.83×
33Maine~2K0.83×
34West Virginia~2K0.80×
35Virginia~10K0.79×
36Arizona~9K0.79×
37Arkansas~4K0.79×
38Tennessee~8K0.77×
39Kentucky~5K0.76×
40North Carolina~10K0.74×
41Mississippi~3K0.74×
42Louisiana~5K0.73×
43Indiana~7K0.70×
44Oklahoma~4K0.70×
45Wisconsin~6K0.68×
46Georgia~10K0.64×
47South Carolina~5K0.62×
48Pennsylvania~10K0.60×
49Alabama~4K0.58×
50Michigan~8K0.55×
Fig. 06

Affinity by region

Affinity by region — Vancouver Whitecaps FC, United States
0.55×1.00×3.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vancouver Whitecaps FC audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vancouver Whitecaps FC audience
#·InterestCategoryAffinity×
01Portland TimbersSports429.58×
02Wales national football teamSports273.00×
03Harry WilsonSports273.00×
04Toronto FCSports231.12×
05San Jose EarthquakesSports219.94×
06Real Salt LakeSports168.09×
07Ligue 1Sports163.64×
08DanteSports163.64×
09Ayyoub BouaddiSports163.64×
10Mark McKenzieSports163.64×
11Julio EncisoSports161.73×
12Philadelphia UnionSports154.55×
13Brighton & Hove Albion F.C.Sports149.24×
14Minnesota United FCSports147.27×
15EndrickSports136.42×
16Mason GreenwoodSports128.82×
17Timothy WeahSports128.82×
18D.C. UnitedSports102.22×
19Los Angeles FCSports95.42×
20FC CincinnatiSports53.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vancouver Whitecaps FC audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vancouver Whitecaps FC audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.49×
Need for SecurityCONSERVATISM1.49×
Risk AppetiteTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vancouver Whitecaps FC audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.88×
ExtroversionTHRILL0.92×
TraditionCONSERVATISM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vancouver Whitecaps FC have in United States?

Vancouver Whitecaps FC has an estimated audience of 561,171 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vancouver Whitecaps FC fans?

23.1% of Vancouver Whitecaps FC fans are female, 76.9% are male, with an average age of 35.5 years.

03

Which brands do Vancouver Whitecaps FC fans like most?

Vancouver Whitecaps FC fans show strongest brand affinity for Portland Timbers (429.58×), Ligue 1 (163.64×), and San Jose Earthquakes (219.94×) over the country average.

04

Where do Vancouver Whitecaps FC fans live in United States?

Vancouver Whitecaps FC fans in United States are most concentrated in California (reach ~100K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Vancouver Whitecaps FC fans also like?

Beyond Vancouver Whitecaps FC itself, the audience over-indexes on Ligue 1 (163.64×), San Jose Earthquakes (219.94×), Dante (163.64×), and Philadelphia Union (154.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Vancouver Whitecaps FC audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vancouver Whitecaps FC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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