Vancouver Whitecaps FC Audience in United States

Vancouver Whitecaps FC logo

Vancouver Whitecaps FC has an estimated audience of 550,675 people in United States. 23.1% are female, 76.9% are male, average age 35.5. Top regions: California, Texas, Florida. Top brand affinities: Portland Timbers, Ligue 1, San Jose Earthquakes, Philadelphia Union, Los Angeles FC.

The average Vancouver Whitecaps FC fan in United States is 35.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Portland Timbers, Ligue 1, San Jose Earthquakes, with strongest over-indexing on Portland Timbers (429.58× the country average). Demographically, the Vancouver Whitecaps FC audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Risk Appetite, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Vancouver Whitecaps FC fans

Demographic split for Vancouver Whitecaps FC audience in United States
MetricValue
Female23.1%
Male76.9%
Average age35.5
Estimated audience size550,675

Audience persona

The typical Vancouver Whitecaps FC fan in United States is more male, around 35.5 years old, with strong Risk Appetite tendencies and a notable affinity for Portland Timbers.

Top regions in United States

Top regions ranked by reach for Vancouver Whitecaps FC in United States
RegionReachAffinity
California100,9201.67×
Texas53,0801.12×
Florida44,3671.19×
Washington36,8133.33×
New York29,0660.94×
Oregon23,5513.73×
Illinois17,2820.94×
New Jersey16,3921.17×
Ohio14,3990.85×
North Carolina12,4570.75×
Minnesota12,1301.54×
Pennsylvania10,6400.57×
Virginia10,6310.79×
Georgia10,5700.62×
Colorado10,4461.2×
Utah10,3372.1×
Massachusetts10,0370.93×
Missouri9,1861.03×
Maryland8,7070.92×
Arizona8,6200.77×
Tennessee8,1400.74×
Michigan7,0510.49×
Indiana6,6420.66×
Nevada6,1871.16×
Wisconsin5,0180.61×
Kentucky4,7950.69×
Connecticut4,7490.86×
Kansas4,6031.06×
Louisiana4,4730.63×
South Carolina4,2610.51×
Iowa3,7970.84×
Oklahoma3,6400.6×
Arkansas3,1350.69×
Alabama3,0030.39×
Idaho2,6660.97×
Hawaii2,4741.05×
Mississippi2,4740.55×
Nebraska2,2740.82×
Rhode Island2,0261.16×
New Mexico1,9670.71×
New Hampshire1,5590.72×
West Virginia1,4840.58×
Delaware1,4360.95×
Washington, District of Columbia1,3800.83×
Montana1,3500.88×
Maine1,3100.66×
South Dakota1,1920.94×
Vermont1,1191.16×
North Dakota1,0590.94×
Alaska1,0050.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vancouver Whitecaps FC audience
BrandAffinityCategory
Portland Timbers429.58×Sports
Ligue 1163.64×Sports
San Jose Earthquakes219.94×Sports
Philadelphia Union154.55×Sports
Los Angeles FC95.42×Sports
Wales national football team273×Sports
Toronto FC231.12×Sports
Real Salt Lake168.09×Sports
Minnesota United FC147.27×Sports
Portland Timbers106.98×Sports
Brighton & Hove Albion F.C.149.24×Sports
FC Cincinnati53.4×Sports
D.C. United102.22×Sports
Harry Wilson273×Sports
Atlanta United FC79.81×Sports
US Club Soccer103.5×Sports
Colorado Rapids54.57×Sports
Urban fantasy20×Literature
New York City FC35.45×Sports
United States Youth Soccer (US Youth Soccer)66.62×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vancouver Whitecaps FC audience
TraitClusterScore
Risk AppetiteTHRILL1.42
SpiritualityBALANCE1.32
Urban LifestyleOPEN1.32
Career OrientationPOWER1.23
Early Adopter MentalityPOWER1.22
LGBTQ+ IdentityOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Vancouver Whitecaps FC
CountryShare
United States18.0%
Canada11.8%
Germany6.9%

See Vancouver Whitecaps FC audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Vancouver Whitecaps FC have in United States?

Vancouver Whitecaps FC has an estimated audience of 550,675 people in United States, concentrated in California and Texas.

What is the gender split and age of Vancouver Whitecaps FC fans?

23.1% of Vancouver Whitecaps FC fans are female, 76.9% are male, with an average age of 35.5 years.

Which brands do Vancouver Whitecaps FC fans like most?

Vancouver Whitecaps FC fans show strongest brand affinity for Portland Timbers (429.58×), Ligue 1 (163.64×), and San Jose Earthquakes (219.94×) over the country average.

Where do Vancouver Whitecaps FC fans live in United States?

Vancouver Whitecaps FC fans in United States are most concentrated in California (reach 100,920), Texas (reach 53,080), and Florida (reach 44,367). These three regions account for the largest share of the active audience.

What other brands do Vancouver Whitecaps FC fans also like?

Beyond Vancouver Whitecaps FC itself, the audience over-indexes on Ligue 1 (163.64×), San Jose Earthquakes (219.94×), Philadelphia Union (154.55×), and Los Angeles FC (95.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vancouver Whitecaps FC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.