Rascasse Audience Intelligence

Philadelphia Union Audience in United States

A data profile of the people who buy, follow and care about Philadelphia Union in United States — modelled from more than twelve digital signal sources. Philadelphia Union has an estimated audience of 1,039,068 people in United States.

#149among Soccer in United States#348among Team in United States#2122in Sports

The average Philadelphia Union fan in United States is 40.3 years old, more male, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, New Jersey, Florida.

Top brand affinities include FC Cincinnati, Caitlin Clark, Ligue 1, with strongest over-indexing on FC Cincinnati (116.52× the country average).

Demographically, the Philadelphia Union audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Urban Lifestyle, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Philadelphia Union fan in United States is more male, around 40.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for FC Cincinnati.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Philadelphia Union profile in United States.

Audience size
1M
in United States
Gender
34.5%♀
65.5% male
Age
40.3
average years
Country rank
#23084
Team in United States
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Philadelphia Union fans

34.5% are female, 65.5% are male, average age 40.3.

Fig. 02

Gender split

34.5%
Female
65.5%
Male
Demographic split for Philadelphia Union audience in United States
MetricValue
Female34.5%
Male65.5%
Average age40.3
Estimated audience size1,039,068
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Philadelphia Union audience in United States
Age bracketShare%
16-1915%
20-2921%
30-3922%
40-4920%
50+22%
Fig. 04

Worldwide distribution

29.9%

of the worldwide Philadelphia Union audience comes from United States.

Worldwide audience distribution share by country for Philadelphia Union
CountryShare
United States29.9%
Brazil7.0%
Mexico5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Philadelphia Union audience in United States is strongest.

Fig. 05

Top regions by affinity

Philadelphia Union fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~40K12.17×
02Pennsylvania~400K10.11×
03New Jersey~100K4.81×
04Washington, District of Columbia~5K1.58×
05Maryland~20K1.27×
06Ohio~30K1.00×
07Florida~70K0.89×
08Vermont~2K0.86×
09Virginia~20K0.81×
10North Carolina~30K0.74×
11New York~50K0.73×
12Rhode Island~3K0.71×
13Kentucky~10K0.69×
14Connecticut~8K0.66×
15Massachusetts~10K0.65×
16Tennessee~10K0.64×
17Alaska~2K0.63×
18Georgia~20K0.58×
19Maine~2K0.58×
20North Dakota~1K0.58×
21South Dakota~1K0.57×
22New Hampshire~3K0.56×
23Montana~2K0.54×
24California~60K0.52×
25West Virginia~3K0.52×
26Illinois~20K0.51×
27South Carolina~9K0.51×
28Nevada~5K0.50×
29Oregon~6K0.48×
30Nebraska~3K0.48×
31Indiana~10K0.47×
32Utah~5K0.47×
33Kansas~4K0.46×
34Hawaii~2K0.46×
35Idaho~3K0.45×
36Colorado~8K0.44×
37Iowa~4K0.44×
38Texas~40K0.43×
39Washington~10K0.43×
40New Mexico~2K0.43×
41Missouri~8K0.42×
42Mississippi~4K0.42×
43Arizona~9K0.40×
44Arkansas~4K0.39×
45Minnesota~6K0.37×
46Louisiana~5K0.37×
47Alabama~5K0.35×
48Oklahoma~4K0.35×
49Wisconsin~5K0.32×
50Michigan~9K0.30×
Fig. 06

Affinity by region

Affinity by region — Philadelphia Union, United States
0.30×1.00×12.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Philadelphia Union audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Philadelphia Union audience
#·InterestCategoryAffinity×
01KidfreshFood & Beverages131.48×
02Old Gringo BootsFashion & Accessoires127.34×
03FC CincinnatiSports116.52×
04The Players ChampionshipSports112.98×
05NCAA Women's BasketballSports110.14×
06UntappdInternet & Social Media106.90×
07Toronto FCSports101.35×
08San Jose EarthquakesSports96.77×
09La SportivaFashion & Accessoires95.02×
10Colorado RapidsSports92.34×
11TomTomTechnology & Electronics77.44×
12Real Salt LakeSports73.96×
13Sporting Kansas CitySports72.34×
14Ligue 1Sports67.86×
15Minnesota United FCSports65.57×
16DanteSports57.12×
17EndrickSports56.97×
18Los Angeles FCSports42.72×
19Caitlin ClarkSports38.16×
20Hostelling InternationalTravel & Leisure20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Philadelphia Union audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Philadelphia Union audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.52×
Community OrientationOPEN1.51×
Risk AppetiteTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Philadelphia Union audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL1.04×
Pet OwnershipJOY1.08×
DIY MentalityTHRILL1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Philadelphia Union have in United States?

Philadelphia Union has an estimated audience of 1,039,068 people in United States, concentrated in Pennsylvania and New Jersey.

02

What is the gender split and age of Philadelphia Union fans?

34.5% of Philadelphia Union fans are female, 65.5% are male, with an average age of 40.3 years.

03

Which brands do Philadelphia Union fans like most?

Philadelphia Union fans show strongest brand affinity for FC Cincinnati (116.52×), Caitlin Clark (38.16×), and Ligue 1 (67.86×) over the country average.

04

Where do Philadelphia Union fans live in United States?

Philadelphia Union fans in United States are most concentrated in Pennsylvania (reach ~400K), New Jersey (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Philadelphia Union fans also like?

Beyond Philadelphia Union itself, the audience over-indexes on Caitlin Clark (38.16×), Ligue 1 (67.86×), The Players Championship (112.98×), and San Jose Earthquakes (96.77×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Philadelphia Union. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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