Philadelphia Union Audience in United States

Philadelphia Union logo

Philadelphia Union has an estimated audience of 1,131,358 people in United States. 34.5% are female, 65.5% are male, average age 40.3. Top regions: Pennsylvania, New Jersey, Florida. Top brand affinities: FC Cincinnati, Caitlin Clark, Ligue 1, The Players Championship, San Jose Earthquakes.

The average Philadelphia Union fan in United States is 40.3 years old, more male, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New Jersey, Florida. Top brand affinities include FC Cincinnati, Caitlin Clark, Ligue 1, with strongest over-indexing on FC Cincinnati (116.52× the country average). Demographically, the Philadelphia Union audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Philadelphia Union fans

Demographic split for Philadelphia Union audience in United States
MetricValue
Female34.5%
Male65.5%
Average age40.3
Estimated audience size1,131,358

Audience persona

The typical Philadelphia Union fan in United States is more male, around 40.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for FC Cincinnati.

Top regions in United States

Top regions ranked by reach for Philadelphia Union in United States
RegionReachAffinity
Pennsylvania408,61310.73×
New Jersey146,6575.1×
Florida58,2390.76×
California54,7680.44×
New York43,0430.68×
Delaware38,11912.21×
Texas36,5260.38×
Maryland24,6931.27×
Ohio23,4830.67×
North Carolina22,7000.67×
Virginia21,3400.77×
Georgia21,2190.61×
Illinois16,4120.44×
Massachusetts12,7580.57×
Tennessee11,3100.5×
Washington8,5010.37×
Arizona8,3750.36×
South Carolina7,7850.46×
Indiana7,3940.36×
Michigan7,1320.24×
Colorado7,0020.39×
Missouri6,6750.37×
Connecticut6,6580.59×
Kentucky6,2510.44×
Oregon5,5910.43×
Washington, District of Columbia5,5491.63×
Minnesota4,5440.28×
Nevada4,4710.41×
Utah4,2340.42×
Wisconsin4,1460.24×
Louisiana4,1110.28×
Alabama3,7830.24×
Kansas3,1840.36×
Iowa3,0990.33×
Oklahoma2,9180.23×
Mississippi2,7130.29×
Rhode Island2,4050.67×
Arkansas2,1880.23×
West Virginia2,1640.41×
New Hampshire2,1410.48×
Nebraska2,1230.37×
Maine1,9710.49×
Vermont1,8120.91×
Idaho1,6870.3×
New Mexico1,6580.29×
Hawaii1,4290.29×
Montana1,2200.39×
Alaska1,0960.45×
South Dakota9620.37×
North Dakota8360.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Philadelphia Union audience
BrandAffinityCategory
FC Cincinnati116.52×Sports
Caitlin Clark38.16×Sports
Ligue 167.86×Sports
The Players Championship112.98×Sports
San Jose Earthquakes96.77×Sports
La Sportiva95.02×Fashion & Accessoires
Untappd106.9×Internet & Social Media
Colorado Rapids92.34×Sports
Los Angeles FC42.72×Sports
Hostelling International20×Travel & Leisure
Sporting Kansas City72.34×Sports
Kidfresh131.48×Food & Beverages
Toronto FC101.35×Sports
Real Salt Lake73.96×Sports
TomTom77.44×Technology & Electronics
Minnesota United FC65.57×Sports
Old Gringo Boots127.34×Fashion & Accessoires
Tofurky85.09×Food & Beverages
Belkin43.92×Technology & Electronics
SuperPretzel122.99×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Philadelphia Union audience
TraitClusterScore
Early Adopter MentalityPOWER1.34
SustainabilityBALANCE1.29
Convenience OrientationPREMIUM1.24
SpiritualityBALANCE1.23
Risk AppetiteTHRILL1.21
Sports ActivityPOWER1.19

Worldwide distribution

Worldwide audience distribution share by country for Philadelphia Union
CountryShare
United States31.8%
Brazil8.6%
Mexico5.2%

See Philadelphia Union audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Philadelphia Union have in United States?

Philadelphia Union has an estimated audience of 1,131,358 people in United States, concentrated in Pennsylvania and New Jersey.

What is the gender split and age of Philadelphia Union fans?

34.5% of Philadelphia Union fans are female, 65.5% are male, with an average age of 40.3 years.

Which brands do Philadelphia Union fans like most?

Philadelphia Union fans show strongest brand affinity for FC Cincinnati (116.52×), Caitlin Clark (38.16×), and Ligue 1 (67.86×) over the country average.

Where do Philadelphia Union fans live in United States?

Philadelphia Union fans in United States are most concentrated in Pennsylvania (reach 408,613), New Jersey (reach 146,657), and Florida (reach 58,239). These three regions account for the largest share of the active audience.

What other brands do Philadelphia Union fans also like?

Beyond Philadelphia Union itself, the audience over-indexes on Caitlin Clark (38.16×), Ligue 1 (67.86×), The Players Championship (112.98×), and San Jose Earthquakes (96.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Philadelphia Union. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.