Rascasse Audience Intelligence

Untappd Audience in United States

A data profile of the people who buy, follow and care about Untappd in United States — modelled from more than twelve digital signal sources. Untappd has an estimated audience of 469,721 people in United States.

#24among Social media in United States#1220among Website / Newspaper / Magazine in United States#382in Internet & Social Media

The average Untappd fan in United States is 36.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Pennsylvania, New York.

Top brand affinities include Microsoft Surface, Philadelphia Union, Washington Wizards, with strongest over-indexing on Microsoft Surface (116.43× the country average).

Demographically, the Untappd audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Sustainability, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Untappd fan in United States is more male, around 36.5 years old, with strong Sustainability tendencies and a notable affinity for Microsoft Surface.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Untappd profile in United States.

Audience size
470K
in United States
Gender
43.7%♀
56.3% male
Age
36.5
average years
Country rank
#37997
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Untappd

43.7% are female, 56.3% are male, average age 36.5.

Fig. 02

Gender split

43.7%
Female
56.3%
Male
Demographic split for Untappd audience in United States
MetricValue
Female43.7%
Male56.3%
Average age36.5
Estimated audience size469,721
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Untappd audience in United States
Age bracketShare%
16-1922%
20-2926%
30-3921%
40-4917%
50+14%
Fig. 04

Worldwide distribution

45.5%

of the worldwide Untappd audience comes from United States.

Worldwide audience distribution share by country for Untappd
CountryShare
United States45.5%
United Kingdom10.2%
Brazil5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Untappd audience in United States is strongest.

Fig. 05

Top regions by affinity

Untappd fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~30K1.85×
02South Dakota~2K1.67×
03Massachusetts~10K1.59×
04Wisconsin~10K1.59×
05North Carolina~20K1.48×
06Connecticut~7K1.46×
07New Hampshire~3K1.39×
08Vermont~1K1.39×
09Maine~2K1.37×
10Colorado~10K1.29×
11Oregon~7K1.29×
12Iowa~5K1.24×
13Illinois~20K1.23×
14Washington, District of Columbia~2K1.22×
15Virginia~10K1.17×
16West Virginia~2K1.11×
17Maryland~9K1.10×
18Rhode Island~2K1.10×
19Ohio~20K1.08×
20South Carolina~8K1.07×
21Washington~10K1.06×
22Minnesota~7K1.05×
23Indiana~9K1.02×
24Delaware~1K1.02×
25Nebraska~2K1.01×
26Michigan~10K0.99×
27Montana~1K0.94×
28Idaho~2K0.93×
29Alaska<1K0.92×
30New Jersey~10K0.91×
31North Dakota<1K0.89×
32Kansas~3K0.88×
33New York~20K0.87×
34Arizona~8K0.86×
35Kentucky~5K0.84×
36Tennessee~8K0.82×
37Missouri~6K0.81×
38Hawaii~2K0.79×
39New Mexico~2K0.76×
40Mississippi~3K0.74×
41Arkansas~3K0.74×
42California~40K0.72×
43Nevada~3K0.70×
44Utah~3K0.69×
45Alabama~4K0.68×
46Louisiana~4K0.67×
47Oklahoma~4K0.67×
48Florida~20K0.64×
49Georgia~9K0.63×
50Texas~20K0.56×
Fig. 06

Affinity by region

Affinity by region — Untappd, United States
0.56×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Untappd audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Untappd audience
#·InterestCategoryAffinity×
01Microsoft SurfaceTechnology & Electronics116.43×
02Philadelphia UnionSports106.90×
03PirelliCars & Mobility54.52×
04Alpha IndustriesFashion & Accessoires54.52×
05Häagen-DazsFood & Beverages49.56×
06LavazzaFood & Beverages38.94×
07ClarisonicBeauty & Wellness36.35×
08BiodermaBeauty & Wellness34.07×
09Washington WizardsSports28.69×
10New Orleans PelicansSports27.26×
11La Roche-PosayBeauty & Wellness27.26×
12Sarah ConnorMusic & Radio24.97×
13ToshibaTechnology & Electronics22.72×
14Portland Trail BlazersSports20.19×
15Babe RuthSports15.97×
16Digital cameraTechnology & Electronics14.68×
17Ski resortTravel & Leisure13.11×
18PrimarkShopping9.02×
19Ice hockeySports4.56×
20Nonprofit organizationPolitics & Society3.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Untappd audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Untappd audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.94×
IndulgenceJOY2.80×
Price SensitivityPREMIUM2.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Untappd audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.62×
TraditionCONSERVATISM0.69×
DIY MentalityTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Untappd have in United States?

Untappd has an estimated audience of 469,721 people in United States, concentrated in California and Pennsylvania.

02

What is the gender split and age of Untappd fans?

43.7% of Untappd fans are female, 56.3% are male, with an average age of 36.5 years.

03

Which brands do Untappd fans like most?

Untappd fans show strongest brand affinity for Microsoft Surface (116.43×), Philadelphia Union (106.9×), and Washington Wizards (28.69×) over the country average.

04

Where do Untappd fans live in United States?

Untappd fans in United States are most concentrated in California (reach ~40K), Pennsylvania (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Untappd fans also like?

Beyond Untappd itself, the audience over-indexes on Philadelphia Union (106.9×), Washington Wizards (28.69×), New Orleans Pelicans (27.26×), and Portland Trail Blazers (20.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Social media audiences in United States

See Untappd audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Untappd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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