Untappd Audience in United States

Untappd logo

Untappd has an estimated audience of 470,299 people in United States. 43.7% are female, 56.3% are male, average age 36.5. Top regions: California, Pennsylvania, New York. Top brand affinities: Mothercare, Graham Greene, Waterford, Bank account, Hammersmith.

The average Untappd fan in United States is 36.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Pennsylvania, New York. Top brand affinities include Mothercare, Graham Greene, Waterford, with strongest over-indexing on Mothercare (23.74× the country average). Demographically, the Untappd audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

Demographics of Untappd fans

Demographic split for Untappd audience in United States
MetricValue
Female43.7%
Male56.3%
Average age36.5
Estimated audience size470,299

Audience persona

The typical Untappd fan in United States is more male, around 36.5 years old, with strong Sustainability tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for Untappd in United States
RegionReachAffinity
California37,5310.73×
Pennsylvania31,7072×
New York23,9710.91×
Texas22,7790.56×
North Carolina22,1671.57×
Illinois21,1131.35×
Florida17,2730.54×
Ohio15,7621.09×
Massachusetts15,3481.66×
Virginia14,1011.23×
Wisconsin12,8781.82×
Michigan12,1480.99×
New Jersey10,5330.88×
Washington10,2701.09×
Colorado9,2611.25×
Indiana8,9291.04×
Maryland8,8841.1×
South Carolina8,1261.15×
Georgia8,0490.56×
Arizona7,9870.83×
Oregon7,7571.44×
Minnesota7,4101.1×
Connecticut7,3571.56×
Tennessee6,9300.73×
Missouri6,0450.8×
Iowa4,8541.25×
Kentucky4,2110.71×
Alabama3,2610.5×
Louisiana2,8970.48×
New Hampshire2,8351.53×
West Virginia2,7841.27×
Maine2,7361.62×
Kansas2,6870.72×
South Dakota2,5782.37×
Nebraska2,4731.05×
Nevada2,4520.54×
Oklahoma2,2380.43×
Arkansas1,9180.5×
Washington, District of Columbia1,8831.33×
Utah1,8660.44×
Idaho1,8200.77×
Rhode Island1,7671.18×
Vermont1,3711.66×
Mississippi1,2120.31×
Delaware1,1590.89×
Montana1,1160.85×
New Mexico1,0040.43×
Hawaii7450.37×
North Dakota6280.65×
Alaska5930.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Untappd audience
BrandAffinityCategory
Mothercare23.74×Kids & Family
Graham Greene38.2×Literature
Waterford41.6×Travel & Leisure
Bank account6.91×Business & Career
Hammersmith86.57×Travel & Leisure
Aga Khan IV76.13×Politics & Society
Arco Iris36.68×Music & Radio
Cal Ripken, Jr.25.22×Sports
English literature10.65×Literature
Iowa Lottery15.76×Games
Khaadi9.2×Fashion & Accessoires
Karbala12.32×Travel & Leisure
George Mikan24.71×Sports
Justice3.48×Politics & Society
Unique Gifts2.48×Shopping
Chanakya43.39×Politics & Society
Highland games7.94×Sports
Birthday Gifts2.77×Kids & Family
Thom Browne6.92×Fashion & Accessoires
Allama Iqbal Open University28.82×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Untappd audience
TraitClusterScore
SustainabilityBALANCE2.94
Luxury OrientationPREMIUM2.31
Design AffinityPREMIUM2.21
Early Adopter MentalityPOWER1.97
IndulgenceJOY1.92
LGBTQ+ IdentityOPEN1.78

Worldwide distribution

Worldwide audience distribution share by country for Untappd
CountryShare
United States45.5%
United Kingdom10.3%
Brazil5.8%

See Untappd audiences in other countries

More Social media audiences in United States

Frequently asked questions

How many fans does Untappd have in United States?

Untappd has an estimated audience of 470,299 people in United States, concentrated in California and Pennsylvania.

What is the gender split and age of Untappd fans?

43.7% of Untappd fans are female, 56.3% are male, with an average age of 36.5 years.

Which brands do Untappd fans like most?

Untappd fans show strongest brand affinity for Mothercare (23.74×), Graham Greene (38.2×), and Waterford (41.6×) over the country average.

Where do Untappd fans live in United States?

Untappd fans in United States are most concentrated in California (reach 37,531), Pennsylvania (reach 31,707), and New York (reach 23,971). These three regions account for the largest share of the active audience.

What other brands do Untappd fans also like?

Beyond Untappd itself, the audience over-indexes on Graham Greene (38.2×), Waterford (41.6×), Bank account (6.91×), and Hammersmith (86.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Untappd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.