Rascasse Audience Intelligence

Pirelli Target Market in United States

A data profile of the people who buy, follow and care about Pirelli in United States — modelled from more than twelve digital signal sources. Pirelli has an estimated audience of 961,132 people in United States.

#7among Tires in United States#2490among Brand in United States#747in Cars & Mobility

The average Pirelli fan in United States is 40.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Caitlin Clark, NCAA Women's Basketball, Used Cars, with strongest over-indexing on Caitlin Clark (19.5× the country average).

Demographically, the Pirelli audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pirelli fan in United States is more male, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Caitlin Clark.

Category: Cars & Mobility · Type: Brand · Subtype: Tires

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pirelli profile in United States.

Audience size
961K
in United States
Gender
15.9%♀
84.1% male
Age
40.3
average years
Country rank
#24319
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pirelli

15.9% are female, 84.1% are male, average age 40.3.

Fig. 02

Gender split

15.9%
Female
84.1%
Male
Demographic split for Pirelli audience in United States
MetricValue
Female15.9%
Male84.1%
Average age40.3
Estimated audience size961,132
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Pirelli audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3918%
40-4918%
50+26%
Fig. 04

Worldwide distribution

10.5%

of the worldwide Pirelli audience comes from United States.

Worldwide audience distribution share by country for Pirelli
CountryShare
Italy15.9%
United States10.5%
Brazil9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pirelli audience in United States is strongest.

Fig. 05

Top regions by affinity

Pirelli customers by region in United States
#RegionReachAffinity×
01California~200K1.50×
02Georgia~40K1.33×
03New York~70K1.21×
04Florida~80K1.19×
05Nevada~10K1.17×
06Washington, District of Columbia~3K1.17×
07New Jersey~30K1.15×
08Washington~20K1.13×
09Utah~10K1.13×
10Connecticut~10K1.12×
11Virginia~30K1.11×
12Colorado~20K1.11×
13Massachusetts~20K1.10×
14Texas~90K1.08×
15Arizona~20K1.07×
16New Hampshire~4K1.07×
17Oregon~10K1.06×
18Illinois~30K1.05×
19North Carolina~30K1.05×
20Wisconsin~20K1.05×
21South Carolina~20K1.05×
22Pennsylvania~30K1.01×
23Ohio~30K1.00×
24Tennessee~20K1.00×
25Indiana~20K0.99×
26Arkansas~8K0.99×
27Kansas~8K0.99×
28Idaho~5K0.98×
29Maine~3K0.98×
30Michigan~20K0.97×
31Maryland~20K0.97×
32Vermont~2K0.97×
33Missouri~20K0.95×
34Alaska~2K0.95×
35Minnesota~10K0.94×
36West Virginia~4K0.93×
37Montana~3K0.93×
38North Dakota~2K0.93×
39Alabama~10K0.91×
40Oklahoma~10K0.91×
41Hawaii~4K0.91×
42Iowa~7K0.90×
43New Mexico~4K0.90×
44Nebraska~4K0.90×
45Delaware~2K0.90×
46Kentucky~10K0.89×
47Rhode Island~3K0.89×
48South Dakota~2K0.88×
49Louisiana~10K0.84×
50Mississippi~6K0.80×
Fig. 06

Affinity by region

Affinity by region — Pirelli, United States
0.80×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pirelli audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pirelli audience
#·InterestCategoryAffinity×
01KidfreshFood & Beverages67.05×
02Old Gringo BootsFashion & Accessoires64.94×
03SuperPretzelFood & Beverages62.73×
04NCAA Women's BasketballSports56.17×
05UntappdInternet & Social Media54.52×
06Kumho TiresCars & Mobility46.61×
07TofurkyFood & Beverages43.40×
08The Players ChampionshipSports29.88×
09Caitlin ClarkSports19.50×
10National Auto Sport AssociationSports16.72×
11Lewis HamiltonSports10.24×
12Auto maintenanceCars & Mobility9.89×
13StuttgartTravel & Leisure9.18×
14Used CarsCars & Mobility7.94×
15Antique carCars & Mobility7.73×
16O'Reilly Auto PartsCars & Mobility5.82×
17Google NewsNews5.64×
18Discount TireShopping5.63×
19Kyle BuschSports5.59×
20AutoZoneCars & Mobility5.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pirelli audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pirelli audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.78×
Quality AwarenessPREMIUM1.76×
Need for SecurityCONSERVATISM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pirelli audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.72×
MindfulnessBALANCE0.82×
ExtroversionTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pirelli's target market in United States?

Pirelli's target market in United States covers an estimated 961,132 people, concentrated in California and Texas.

02

What is the gender split and age of Pirelli customers?

15.9% of the Pirelli audience are female, 84.1% are male, with an average age of 40.3 years.

03

Which brands do Pirelli fans like most?

Pirelli fans show strongest brand affinity for Caitlin Clark (19.5×), NCAA Women's Basketball (56.17×), and Used Cars (7.94×) over the country average.

04

Where do Pirelli fans live in United States?

Pirelli fans in United States are most concentrated in California (reach ~200K), Texas (reach ~90K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Pirelli fans also like?

Beyond Pirelli itself, the audience over-indexes on NCAA Women's Basketball (56.17×), Used Cars (7.94×), AutoZone (5.14×), and Untappd (54.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tires audiences in United States

See Pirelli audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pirelli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →