Pirelli Audience in United States

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Pirelli has an estimated audience of 977,577 people in United States. 15.9% are female, 84.1% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Caitlin Clark, AutoZone, Used Cars, Untappd, Auto maintenance.

The average Pirelli fan in United States is 40.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Caitlin Clark, AutoZone, Used Cars, with strongest over-indexing on Caitlin Clark (19.5× the country average). Demographically, the Pirelli audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Tires

Demographics of Pirelli fans

Demographic split for Pirelli audience in United States
MetricValue
Female15.9%
Male84.1%
Average age40.3
Estimated audience size977,577

Audience persona

The typical Pirelli fan in United States is more male, around 40.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Caitlin Clark.

Top regions in United States

Top regions ranked by reach for Pirelli in United States
RegionReachAffinity
California165,1171.54×
Texas95,4631.14×
Florida82,2971.24×
New York71,8231.31×
Georgia42,4531.41×
Illinois36,3021.11×
Pennsylvania34,1161.04×
Ohio31,3911.04×
North Carolina31,1461.06×
New Jersey29,8631.2×
Virginia26,8861.13×
Michigan24,7530.97×
Washington23,5131.2×
Massachusetts22,8211.18×
Arizona22,4111.12×
Tennessee20,1021.03×
Indiana18,1081.01×
Colorado17,9551.17×
Maryland16,8601×
Wisconsin15,7051.07×
South Carolina15,4721.05×
Missouri15,0320.95×
Minnesota13,1180.94×
Oregon12,6581.13×
Alabama12,0510.88×
Nevada11,7021.24×
Connecticut11,2001.14×
Kentucky10,4000.85×
Louisiana10,3460.82×
Utah9,8541.13×
Oklahoma9,6020.88×
Kansas7,4910.97×
Arkansas7,1170.88×
Iowa7,0690.88×
Mississippi5,1460.64×
Idaho4,4580.91×
New Mexico4,1070.84×
New Hampshire4,0571.05×
Nebraska3,9340.8×
Washington, District of Columbia3,8741.32×
Hawaii3,6620.87×
West Virginia3,5720.78×
Maine3,2240.92×
Rhode Island2,4580.79×
Montana2,3100.85×
Delaware2,0980.78×
South Dakota1,6580.73×
Alaska1,5420.74×
North Dakota1,5340.76×
Vermont1,3980.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pirelli audience
BrandAffinityCategory
Caitlin Clark19.5×Sports
AutoZone5.14×Cars & Mobility
Used Cars7.94×Cars & Mobility
Untappd54.52×Internet & Social Media
Auto maintenance9.89×Cars & Mobility
Kidfresh67.05×Food & Beverages
Google News5.64×News
O'Reilly Auto Parts5.82×Cars & Mobility
Discount Tire5.63×Shopping
Stuttgart9.18×Travel & Leisure
Old Gringo Boots64.94×Fashion & Accessoires
Tofurky43.4×Food & Beverages
Lewis Hamilton10.24×Sports
The Players Championship29.88×Sports
SuperPretzel62.73×Food & Beverages
Kumho Tires46.61×Cars & Mobility
Antique car7.73×Cars & Mobility
Max Verstappen10.13×Sports
byu basketball13.2×Sports
National Auto Sport Association16.72×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pirelli audience
TraitClusterScore
Luxury OrientationPREMIUM2.89
Risk AppetiteTHRILL2.4
Family OrientationCONSERVATISM1.92
LGBTQ+ IdentityOPEN1.68
Early Adopter MentalityPOWER1.47
Quality AwarenessPREMIUM1.39

Worldwide distribution

Worldwide audience distribution share by country for Pirelli
CountryShare
Italy16.1%
United States10.7%
Brazil10.1%

See Pirelli audiences in other countries

More Tires audiences in United States

Frequently asked questions

How many fans does Pirelli have in United States?

Pirelli has an estimated audience of 977,577 people in United States, concentrated in California and Texas.

What is the gender split and age of Pirelli fans?

15.9% of Pirelli fans are female, 84.1% are male, with an average age of 40.3 years.

Which brands do Pirelli fans like most?

Pirelli fans show strongest brand affinity for Caitlin Clark (19.5×), AutoZone (5.14×), and Used Cars (7.94×) over the country average.

Where do Pirelli fans live in United States?

Pirelli fans in United States are most concentrated in California (reach 165,117), Texas (reach 95,463), and Florida (reach 82,297). These three regions account for the largest share of the active audience.

What other brands do Pirelli fans also like?

Beyond Pirelli itself, the audience over-indexes on AutoZone (5.14×), Used Cars (7.94×), Untappd (54.52×), and Auto maintenance (9.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pirelli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.