Pirelli Audience in Germany
Pirelli has an estimated audience of 385,866 people in Germany. 14.3% are female, 85.7% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cruiser (motorcycle), Motorcycle touring, Dunlop Tyres, Michelin, Nelson Piquet.
The average Pirelli fan in Germany is 40.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cruiser (motorcycle), Motorcycle touring, Dunlop Tyres, with strongest over-indexing on Cruiser (motorcycle) (25.99× the country average). Demographically, the Pirelli audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Tires
Demographics of Pirelli fans
| Metric | Value |
|---|---|
| Female | 14.3% |
| Male | 85.7% |
| Average age | 40.8 |
| Estimated audience size | 385,866 |
Audience persona
The typical Pirelli fan in Germany is more male, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Cruiser (motorcycle).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 85,515 | 1.01× |
| Bayern | 84,492 | 1.36× |
| Baden-Württemberg | 69,106 | 1.31× |
| Hessen | 57,991 | 1.97× |
| Niedersachsen | 38,084 | 1.02× |
| Rheinland-Pfalz | 23,815 | 1.23× |
| Sachsen | 15,181 | 0.8× |
| Berlin | 14,717 | 0.85× |
| Schleswig-Holstein | 12,140 | 0.88× |
| Thüringen | 9,277 | 0.94× |
| Brandenburg | 8,922 | 0.75× |
| Hamburg | 8,609 | 0.99× |
| Sachsen-Anhalt | 7,408 | 0.74× |
| Mecklenburg-Vorpommern | 4,813 | 0.65× |
| Saarland | 3,793 | 0.8× |
| Bremen | 2,276 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cruiser (motorcycle) | 25.99× | Cars & Mobility |
| Motorcycle touring | 33.18× | Cars & Mobility |
| Dunlop Tyres | 36.36× | Cars & Mobility |
| Michelin | 12.36× | Cars & Mobility |
| Nelson Piquet | 49.06× | Sports |
| Motorbike | 29.69× | Cars & Mobility |
| POLO Motorrad | 16.51× | Cars & Mobility |
| Auto mechanic | 4.74× | Cars & Mobility |
| Motor oil | 7.93× | Cars & Mobility |
| Arai Helmet | 32.47× | Cars & Mobility |
| AutoScout24 | 3.08× | Cars & Mobility |
| HJC Helmets | 36.67× | Cars & Mobility |
| Aral AG | 2.95× | Cars & Mobility |
| Chopper (motorcycle) | 7.64× | Cars & Mobility |
| Motorcycle accessories | 5.76× | Cars & Mobility |
| Tire | 3.84× | Cars & Mobility |
| Solar energy | 3.76× | Home & Garden |
| Vredestein | 37.45× | Cars & Mobility |
| Natural World | 2.81× | Fashion & Accessoires |
| Max Verstappen | 6.83× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.67 |
| Need for Security | CONSERVATISM | 1.47 |
| Luxury Orientation | PREMIUM | 1.44 |
| DIY Mentality | THRILL | 1.27 |
| Travelling | THRILL | 1.24 |
| Family Orientation | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 16.1% |
| United States | 10.7% |
| Brazil | 10.1% |
See Pirelli audiences in other countries
More Tires audiences in Germany
- Michelin (1,717,534)
- Bridgestone (463,221)
- Dunlop Tyres (274,851)
- Nokian Tyres (88,552)
- Vredestein (83,243)
Frequently asked questions
How many fans does Pirelli have in Germany?
Pirelli has an estimated audience of 385,866 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pirelli fans?
14.3% of Pirelli fans are female, 85.7% are male, with an average age of 40.8 years.
Which brands do Pirelli fans like most?
Pirelli fans show strongest brand affinity for Cruiser (motorcycle) (25.99×), Motorcycle touring (33.18×), and Dunlop Tyres (36.36×) over the country average.
Where do Pirelli fans live in Germany?
Pirelli fans in Germany are most concentrated in Nordrhein-Westfalen (reach 85,515), Bayern (reach 84,492), and Baden-Württemberg (reach 69,106). These three regions account for the largest share of the active audience.
What other brands do Pirelli fans also like?
Beyond Pirelli itself, the audience over-indexes on Motorcycle touring (33.18×), Dunlop Tyres (36.36×), Michelin (12.36×), and Nelson Piquet (49.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pirelli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.