Rascasse Audience Intelligence

Dunlop Tyres Target Market in Germany

A data profile of the people who buy, follow and care about Dunlop Tyres in Germany — modelled from more than twelve digital signal sources. Dunlop Tyres has an estimated audience of 272,383 people in Germany.

#4among Tires in Germany#2362among Brand in Germany#811in Cars & Mobility

The average Dunlop Tyres fan in Germany is 33.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Euromaster, Pit-Stop, Michelin, with strongest over-indexing on Euromaster (81.13× the country average).

Demographically, the Dunlop Tyres audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dunlop Tyres fan in Germany is more male, around 33.9 years old, with strong Need for Security tendencies and a notable affinity for Euromaster.

Category: Cars & Mobility · Type: Brand · Subtype: Tires

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dunlop Tyres profile in Germany.

Audience size
272K
in Germany
Gender
25.7%♀
74.3% male
Age
33.9
average years
Country rank
#18609
Brand in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dunlop Tyres

25.7% are female, 74.3% are male, average age 33.9.

Fig. 02

Gender split

25.7%
Female
74.3%
Male
Demographic split for Dunlop Tyres audience in Germany
MetricValue
Female25.7%
Male74.3%
Average age33.9
Estimated audience size272,383
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Dunlop Tyres audience in Germany
Age bracketShare%
16-1937%
20-2919%
30-3916%
40-4916%
50+13%
Fig. 04

Worldwide distribution

11.7%

of the worldwide Dunlop Tyres audience comes from Germany.

Worldwide audience distribution share by country for Dunlop Tyres
CountryShare
Germany11.7%
United Kingdom8.0%
Thailand7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dunlop Tyres audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dunlop Tyres customers by region in Germany
#RegionReachAffinity×
01Hessen~30K1.44×
02Bayern~50K1.19×
03Baden-Württemberg~40K1.11×
04Rheinland-Pfalz~10K1.07×
05Niedersachsen~30K1.03×
06Thüringen~7K1.03×
07Sachsen~10K1.02×
08Nordrhein-Westfalen~60K1.01×
09Saarland~3K1.01×
10Hamburg~6K0.99×
11Schleswig-Holstein~9K0.91×
12Sachsen-Anhalt~6K0.90×
13Bremen~2K0.90×
14Brandenburg~7K0.88×
15Mecklenburg-Vorpommern~4K0.86×
16Berlin~10K0.84×
Fig. 06

Affinity by region

Affinity by region — Dunlop Tyres, Germany
0.84×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dunlop Tyres audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dunlop Tyres audience
#·InterestCategoryAffinity×
01EuromasterCars & Mobility81.13×
02Pit-StopCars & Mobility78.89×
03Aprilia TuonoCars & Mobility68.25×
04Nolan HelmetsCars & Mobility63.79×
05HJC HelmetsCars & Mobility58.67×
06Motorcycle componentsCars & Mobility55.68×
07GettygoCars & Mobility52.83×
08Brands HatchSports47.35×
09MotorbikeCars & Mobility44.72×
10CivicMusic & Radio44.72×
11Harley-Davidson StreetPOI38.38×
12Mitsubishi LancerCars & Mobility37.57×
13PirelliCars & Mobility32.76×
14Continental AGCars & Mobility27.30×
15BridgestoneCars & Mobility21.94×
16MichelinCars & Mobility18.59×
17APEXMusic & Radio17.53×
18Motor oilCars & Mobility12.00×
19MSNNews7.69×
20Auto mechanicCars & Mobility6.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dunlop Tyres audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dunlop Tyres audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.51×
Convenience OrientationPREMIUM1.86×
PatriotismCONSERVATISM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dunlop Tyres audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
MindfulnessBALANCE0.77×
Community OrientationOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dunlop Tyres's target market in Germany?

Dunlop Tyres's target market in Germany covers an estimated 272,383 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dunlop Tyres customers?

25.7% of the Dunlop Tyres audience are female, 74.3% are male, with an average age of 33.9 years.

03

Which brands do Dunlop Tyres fans like most?

Dunlop Tyres fans show strongest brand affinity for Euromaster (81.13×), Pit-Stop (78.89×), and Michelin (18.59×) over the country average.

04

Where do Dunlop Tyres fans live in Germany?

Dunlop Tyres fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Dunlop Tyres fans also like?

Beyond Dunlop Tyres itself, the audience over-indexes on Pit-Stop (78.89×), Michelin (18.59×), Brands Hatch (47.35×), and Motorcycle components (55.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tires audiences in Germany

See Dunlop Tyres audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dunlop Tyres. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →