Dunlop Tyres Audience in Germany
Dunlop Tyres has an estimated audience of 243,237 people in Germany. 25.7% are female, 74.3% are male, average age 33.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Euromaster, Pit-Stop, Michelin, Brands Hatch, Motorcycle components.
The average Dunlop Tyres fan in Germany is 33.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Euromaster, Pit-Stop, Michelin, with strongest over-indexing on Euromaster (81.13× the country average). Demographically, the Dunlop Tyres audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Tires
Demographics of Dunlop Tyres fans
| Metric | Value |
|---|---|
| Female | 25.7% |
| Male | 74.3% |
| Average age | 33.9 |
| Estimated audience size | 243,237 |
Audience persona
The typical Dunlop Tyres fan in Germany is more male, around 33.9 years old, with strong Indulgence tendencies and a notable affinity for Euromaster.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 62,305 | 1.04× |
| Bayern | 54,206 | 1.23× |
| Baden-Württemberg | 43,499 | 1.16× |
| Hessen | 30,922 | 1.48× |
| Niedersachsen | 28,033 | 1.05× |
| Sachsen | 13,949 | 1.03× |
| Rheinland-Pfalz | 13,893 | 1.01× |
| Berlin | 10,635 | 0.87× |
| Schleswig-Holstein | 8,797 | 0.89× |
| Brandenburg | 7,287 | 0.85× |
| Thüringen | 7,198 | 1.03× |
| Hamburg | 6,219 | 1× |
| Sachsen-Anhalt | 6,082 | 0.85× |
| Mecklenburg-Vorpommern | 4,274 | 0.81× |
| Saarland | 3,227 | 0.96× |
| Bremen | 1,911 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Euromaster | 81.13× | Cars & Mobility |
| Pit-Stop | 78.89× | Cars & Mobility |
| Michelin | 18.59× | Cars & Mobility |
| Brands Hatch | 47.35× | Sports |
| Motorcycle components | 55.68× | Cars & Mobility |
| Pirelli | 32.76× | Cars & Mobility |
| Motorbike | 44.72× | Cars & Mobility |
| HJC Helmets | 58.67× | Cars & Mobility |
| Motor oil | 12× | Cars & Mobility |
| MSN | 7.69× | News |
| Gettygo | 52.83× | Cars & Mobility |
| Nolan Helmets | 63.79× | Cars & Mobility |
| Harley-Davidson Street | 38.38× | |
| Auto mechanic | 6.02× | Cars & Mobility |
| Aprilia Tuono | 68.25× | Cars & Mobility |
| Bridgestone | 21.94× | Cars & Mobility |
| Continental AG | 27.3× | Cars & Mobility |
| Mitsubishi Lancer | 37.57× | Cars & Mobility |
| Car finance | 20× | Cars & Mobility |
| Shark (helmet manufacturer) | 47.72× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.61 |
| Patriotism | CONSERVATISM | 1.56 |
| Need for Security | CONSERVATISM | 1.44 |
| DIY Mentality | THRILL | 1.21 |
| Luxury Orientation | PREMIUM | 1.14 |
| Sports Activity | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 10.7% |
| United Kingdom | 8.2% |
| Thailand | 7.8% |
See Dunlop Tyres audiences in other countries
More Tires audiences in Germany
- Michelin (1,717,534)
- Bridgestone (463,221)
- Pirelli (385,866)
- Nokian Tyres (88,552)
- Vredestein (83,243)
Frequently asked questions
How many fans does Dunlop Tyres have in Germany?
Dunlop Tyres has an estimated audience of 243,237 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dunlop Tyres fans?
25.7% of Dunlop Tyres fans are female, 74.3% are male, with an average age of 33.9 years.
Which brands do Dunlop Tyres fans like most?
Dunlop Tyres fans show strongest brand affinity for Euromaster (81.13×), Pit-Stop (78.89×), and Michelin (18.59×) over the country average.
Where do Dunlop Tyres fans live in Germany?
Dunlop Tyres fans in Germany are most concentrated in Nordrhein-Westfalen (reach 62,305), Bayern (reach 54,206), and Baden-Württemberg (reach 43,499). These three regions account for the largest share of the active audience.
What other brands do Dunlop Tyres fans also like?
Beyond Dunlop Tyres itself, the audience over-indexes on Pit-Stop (78.89×), Michelin (18.59×), Brands Hatch (47.35×), and Motorcycle components (55.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dunlop Tyres. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.