Rascasse Audience Intelligence

Brands Hatch Audience in Germany

A data profile of the people who buy, follow and care about Brands Hatch in Germany — modelled from more than twelve digital signal sources. Brands Hatch has an estimated audience of 246,920 people in Germany.

#5among Racecourse in Germany#1926among POI in Germany#1607in Sports

The average Brands Hatch fan in Germany is 42.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dunlop Tyres, Britax, Joolz, with strongest over-indexing on Dunlop Tyres (47.35× the country average).

Demographically, the Brands Hatch audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Brands Hatch fan in Germany is balanced, around 42.6 years old, with strong Need for Security tendencies and a notable affinity for Dunlop Tyres.

Category: Sports · Type: POI · Subtype: Racecourse

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brands Hatch profile in Germany.

Audience size
247K
in Germany
Gender
48.3%♀
51.7% male
Age
42.6
average years
Country rank
#19825
POI in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brands Hatch fans

48.3% are female, 51.7% are male, average age 42.6.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Brands Hatch audience in Germany
MetricValue
Female48.3%
Male51.7%
Average age42.6
Estimated audience size246,920
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Brands Hatch audience in Germany
Age bracketShare%
16-1910%
20-2917%
30-3921%
40-4930%
50+21%
Fig. 04

Worldwide distribution

9.5%

of the worldwide Brands Hatch audience comes from Germany.

Worldwide audience distribution share by country for Brands Hatch
CountryShare
Netherlands26.7%
United Kingdom15.9%
United States12.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brands Hatch audience in Germany is strongest.

Fig. 05

Top regions by affinity

Brands Hatch fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~20K1.28×
02Baden-Württemberg~40K1.21×
03Nordrhein-Westfalen~60K1.15×
04Hessen~20K1.13×
05Bayern~40K1.09×
06Bremen~2K1.09×
07Sachsen~10K1.03×
08Saarland~3K1.03×
09Niedersachsen~20K1.01×
10Thüringen~6K0.95×
11Sachsen-Anhalt~6K0.93×
12Mecklenburg-Vorpommern~4K0.92×
13Schleswig-Holstein~8K0.90×
14Berlin~10K0.89×
15Brandenburg~7K0.89×
16Hamburg~5K0.88×
Fig. 06

Affinity by region

Affinity by region — Brands Hatch, Germany
0.88×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brands Hatch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brands Hatch audience
#·InterestCategoryAffinity×
01Dunlop TyresCars & Mobility47.35×
02Jacques VilleneuveSports38.56×
03JoolzKids & Family28.82×
04BritaxKids & Family22.75×
05SnakePets & Animals20.46×
06Infineon TechnologiesTechnology & Electronics12.86×
07PirelliCars & Mobility12.46×
08Controlled-access highwayTravel & Leisure8.26×
09Al Nassr FCSports7.66×
10Škoda KodiaqCars & Mobility7.65×
11MichelinCars & Mobility7.16×
12Ryan GoslingMovies & TV5.40×
13Motor oilCars & Mobility5.20×
14SixtCars & Mobility4.51×
15ADACCars & Mobility3.18×
16Solar energyHome & Garden3.12×
17Plug-in hybridCars & Mobility3.01×
18Used carCars & Mobility2.98×
19AutoScout24Cars & Mobility2.49×
20CommerzbankBusiness & Career2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brands Hatch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brands Hatch audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.72×
PatriotismCONSERVATISM1.48×
Risk AppetiteTHRILL1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brands Hatch audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.68×
Design AffinityPREMIUM0.75×
MindfulnessBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brands Hatch have in Germany?

Brands Hatch has an estimated audience of 246,920 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Brands Hatch fans?

48.3% of Brands Hatch fans are female, 51.7% are male, with an average age of 42.6 years.

03

Which brands do Brands Hatch fans like most?

Brands Hatch fans show strongest brand affinity for Dunlop Tyres (47.35×), Britax (22.75×), and Joolz (28.82×) over the country average.

04

Where do Brands Hatch fans live in Germany?

Brands Hatch fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Brands Hatch fans also like?

Beyond Brands Hatch itself, the audience over-indexes on Britax (22.75×), Joolz (28.82×), Snake (20.46×), and Škoda Kodiaq (7.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Racecourse audiences in Germany

See Brands Hatch audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Brands Hatch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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