Rascasse Audience Intelligence

Brands Hatch Audience in United States

A data profile of the people who buy, follow and care about Brands Hatch in United States — modelled from more than twelve digital signal sources. Brands Hatch has an estimated audience of 323,278 people in United States.

#31among Racecourse in United States#5413among POI in United States#4669in Sports

The average Brands Hatch fan in United States is 39.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nigel Mansell, Fifth Third Bank, Spirited Away, with strongest over-indexing on Nigel Mansell (320.88× the country average).

Demographically, the Brands Hatch audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brands Hatch fan in United States is balanced, around 39.0 years old, with strong Indulgence tendencies and a notable affinity for Nigel Mansell.

Category: Sports · Type: POI · Subtype: Racecourse

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brands Hatch profile in United States.

Audience size
323K
in United States
Gender
53.5%♀
46.5% male
Age
39.0
average years
Country rank
#46495
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brands Hatch fans

53.5% are female, 46.5% are male, average age 39.0.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for Brands Hatch audience in United States
MetricValue
Female53.5%
Male46.5%
Average age39.0
Estimated audience size323,278
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Brands Hatch audience in United States
Age bracketShare%
16-1919%
20-2922%
30-3919%
40-4918%
50+21%
Fig. 04

Worldwide distribution

12.4%

of the worldwide Brands Hatch audience comes from United States.

Worldwide audience distribution share by country for Brands Hatch
CountryShare
Netherlands26.7%
United Kingdom15.9%
United States12.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brands Hatch audience in United States is strongest.

Fig. 05

Top regions by affinity

Brands Hatch fans by region: top regions in United States
#RegionReachAffinity×
01Alaska<1K1.20×
02Vermont<1K1.20×
03South Dakota<1K1.13×
04North Dakota<1K1.13×
05Virginia~8K1.08×
06Washington~7K1.06×
07Montana<1K1.06×
08North Carolina~10K1.05×
09New Hampshire~1K1.05×
10Washington, District of Columbia~1K1.05×
11Delaware<1K1.05×
12Massachusetts~7K1.04×
13Indiana~6K1.03×
14Rhode Island~1K1.03×
15Connecticut~3K1.01×
16West Virginia~2K1.01×
17Maine~1K1.01×
18Colorado~5K1.00×
19Idaho~2K0.99×
20Nebraska~2K0.99×
21Hawaii~1K0.99×
22Wisconsin~5K0.98×
23Oregon~4K0.97×
24California~30K0.96×
25Kansas~2K0.96×
26Kentucky~4K0.95×
27New Mexico~2K0.95×
28New York~20K0.94×
29Michigan~8K0.94×
30Mississippi~2K0.94×
31Nevada~3K0.93×
32Iowa~2K0.93×
33Arkansas~2K0.93×
34South Carolina~4K0.92×
35Utah~3K0.92×
36Florida~20K0.91×
37Ohio~9K0.91×
38Minnesota~4K0.91×
39Oklahoma~3K0.91×
40Illinois~10K0.89×
41Missouri~5K0.89×
42Georgia~9K0.88×
43Maryland~5K0.88×
44Louisiana~4K0.88×
45Pennsylvania~9K0.87×
46Tennessee~6K0.87×
47New Jersey~7K0.86×
48Alabama~4K0.86×
49Arizona~6K0.85×
50Texas~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Brands Hatch, United States
0.84×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brands Hatch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brands Hatch audience
#·InterestCategoryAffinity×
01Nigel MansellSports320.88×
02Holly WilloughbyMovies & TV105.97×
03British Grand PrixSports62.58×
04Spirited AwayMovies & TV29.95×
05Fifth Third BankBusiness & Career25.04×
06Janie and JackShopping23.17×
07Beyond YogaSports22.85×
08Max VerstappenSports20.00×
09Michael GambonMovies & TV20.00×
10Fifth HarmonyMusic & Radio18.42×
11Bridgit MendlerMovies & TV17.75×
12KeyBankBusiness & Career16.51×
13ClassPassSports15.84×
14International educationBusiness & Career14.16×
15Pitbull (rapper)Music & Radio13.31×
16Kyle BuschSports5.88×
17Enterprise Rent-A-CarCars & Mobility5.35×
18CVS PharmacyShopping3.82×
19Nordstrom rackFashion & Accessoires3.28×
20WalgreensShopping2.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brands Hatch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brands Hatch audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.69×
Pet OwnershipJOY1.90×
Price SensitivityPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brands Hatch audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.90×
SustainabilityBALANCE0.91×
Quality AwarenessPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brands Hatch have in United States?

Brands Hatch has an estimated audience of 323,278 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Brands Hatch fans?

53.5% of Brands Hatch fans are female, 46.5% are male, with an average age of 39.0 years.

03

Which brands do Brands Hatch fans like most?

Brands Hatch fans show strongest brand affinity for Nigel Mansell (320.88×), Fifth Third Bank (25.04×), and Spirited Away (29.95×) over the country average.

04

Where do Brands Hatch fans live in United States?

Brands Hatch fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Brands Hatch fans also like?

Beyond Brands Hatch itself, the audience over-indexes on Fifth Third Bank (25.04×), Spirited Away (29.95×), Holly Willoughby (105.97×), and Max Verstappen (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Brands Hatch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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