Brands Hatch Audience in United States

Brands Hatch has an estimated audience of 323,278 people in United States. 53.5% are female, 46.5% are male, average age 39.0. Top regions: California, Texas, Florida. Top brand affinities: Nigel Mansell, Holly Willoughby, Spirited Away, Max Verstappen, Fifth Third Bank.

The average Brands Hatch fan in United States is 39.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nigel Mansell, Holly Willoughby, Spirited Away, with strongest over-indexing on Nigel Mansell (329.09× the country average). Demographically, the Brands Hatch audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Racecourse

Demographics of Brands Hatch fans

Demographic split for Brands Hatch audience in United States
MetricValue
Female53.5%
Male46.5%
Average age39.0
Estimated audience size323,278

Audience persona

The typical Brands Hatch fan in United States is balanced, around 39.0 years old, with strong Indulgence tendencies and a notable affinity for Nigel Mansell.

Top regions in United States

Top regions ranked by reach for Brands Hatch in United States
RegionReachAffinity
California34,0850.96×
Texas20,6710.74×
Florida19,2540.88×
New York14,3010.79×
North Carolina10,8011.11×
Virginia9,9871.27×
Illinois9,0520.84×
Pennsylvania8,7140.8×
Ohio8,6850.87×
Michigan8,3510.99×
Georgia7,9610.8×
Massachusetts6,9131.09×
Washington6,7481.04×
Indiana6,5011.1×
New Jersey5,1800.63×
Tennessee4,9570.76×
Wisconsin4,7880.98×
Colorado4,5420.89×
Arizona4,3290.66×
Maryland4,2970.77×
Kentucky4,0621×
South Carolina4,0470.83×
Missouri3,9220.75×
Minnesota3,4920.75×
Oregon3,4620.93×
Connecticut3,4381.06×
Louisiana2,4850.6×
Alabama2,4280.54×
Kansas2,3440.92×
Nevada2,3070.74×
Utah2,1730.75×
Iowa2,1240.8×
Oklahoma2,0640.57×
Mississippi1,8160.68×
Arkansas1,7380.65×
Nebraska1,6751.03×
West Virginia1,4991×
New Hampshire1,4261.12×
Alaska1,3812×
Hawaii1,3230.95×
New Mexico1,2960.8×
Idaho1,2780.79×
Washington, District of Columbia1,2461.28×
Montana1,2041.34×
Maine1,1921.03×
South Dakota1,1881.59×
Vermont1,1732.07×
North Dakota1,1571.74×
Delaware1,1511.29×
Wyoming1,1202.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brands Hatch audience
BrandAffinityCategory
Nigel Mansell329.09×Sports
Holly Willoughby186.17×Movies & TV
Spirited Away31.08×Movies & TV
Max Verstappen20×Sports
Fifth Third Bank17.83×Business & Career
Kia Sportage27.27×Cars & Mobility
Olly Murs64.87×Music & Radio
British Grand Prix63.91×Sports
Bridgit Mendler20×Movies & TV
Zimmermann16.59×Home & Garden
Honda HR-V19.09×Cars & Mobility
ClassPass16.89×Sports
Beyond Yoga20.41×Sports
Jean Paul Gaultier12.12×Fashion & Accessoires
American Airlines2.57×Travel & Leisure
Janie and Jack15.28×Shopping
Tuckernuck13.57×Shopping
Diaper bag4.12×Kids & Family
Alarm clock13.11×Home & Garden
KeyBank8.49×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brands Hatch audience
TraitClusterScore
IndulgenceJOY1.79
Pet OwnershipJOY1.57
Design AffinityPREMIUM1.51
CreativityOPEN1.37
LGBTQ+ IdentityOPEN1.33
Price SensitivityPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Brands Hatch
CountryShare
Netherlands26.7%
United Kingdom15.9%
United States12.4%

See Brands Hatch audiences in other countries

More Racecourse audiences in United States

Frequently asked questions

How many fans does Brands Hatch have in United States?

Brands Hatch has an estimated audience of 323,278 people in United States, concentrated in California and Texas.

What is the gender split and age of Brands Hatch fans?

53.5% of Brands Hatch fans are female, 46.5% are male, with an average age of 39.0 years.

Which brands do Brands Hatch fans like most?

Brands Hatch fans show strongest brand affinity for Nigel Mansell (329.09×), Holly Willoughby (186.17×), and Spirited Away (31.08×) over the country average.

Where do Brands Hatch fans live in United States?

Brands Hatch fans in United States are most concentrated in California (reach 34,085), Texas (reach 20,671), and Florida (reach 19,254). These three regions account for the largest share of the active audience.

What other brands do Brands Hatch fans also like?

Beyond Brands Hatch itself, the audience over-indexes on Holly Willoughby (186.17×), Spirited Away (31.08×), Max Verstappen (20×), and Fifth Third Bank (17.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brands Hatch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.