Rascasse Audience Intelligence

Hockenheimring Audience in Germany

A data profile of the people who buy, follow and care about Hockenheimring in Germany — modelled from more than twelve digital signal sources. Hockenheimring has an estimated audience of 268,770 people in Germany.

#4among Racecourse in Germany#1805among POI in Germany#1512in Sports

The average Hockenheimring fan in Germany is 39.4 years old, more male, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include MotoGP, Nürburgring, Formula One, with strongest over-indexing on MotoGP (11.49× the country average).

Demographically, the Hockenheimring audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hockenheimring fan in Germany is more male, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for MotoGP.

Category: Sports · Type: POI · Subtype: Racecourse

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hockenheimring profile in Germany.

Audience size
269K
in Germany
Gender
22.2%♀
77.8% male
Age
39.4
average years
Country rank
#18776
POI in Germany
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hockenheimring fans

22.2% are female, 77.8% are male, average age 39.4.

Fig. 02

Gender split

22.2%
Female
77.8%
Male
Demographic split for Hockenheimring audience in Germany
MetricValue
Female22.2%
Male77.8%
Average age39.4
Estimated audience size268,770
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Hockenheimring audience in Germany
Age bracketShare%
16-1916%
20-2920%
30-3923%
40-4924%
50+17%
Fig. 04

Worldwide distribution

31.4%

of the worldwide Hockenheimring audience comes from Germany.

Worldwide audience distribution share by country for Hockenheimring
CountryShare
Germany31.4%
United States7.3%
United Kingdom7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hockenheimring audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hockenheimring fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K3.86×
02Rheinland-Pfalz~40K2.77×
03Hessen~30K1.68×
04Saarland~5K1.48×
05Bayern~40K1.03×
06Nordrhein-Westfalen~40K0.74×
07Thüringen~4K0.65×
08Niedersachsen~10K0.56×
09Bremen~1K0.53×
10Hamburg~3K0.52×
11Schleswig-Holstein~5K0.48×
12Sachsen-Anhalt~3K0.44×
13Mecklenburg-Vorpommern~2K0.43×
14Sachsen~6K0.42×
15Brandenburg~4K0.42×
16Berlin~5K0.40×
Fig. 06

Affinity by region

Affinity by region — Hockenheimring, Germany
0.40×1.00×3.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hockenheimring audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hockenheimring audience
#·InterestCategoryAffinity×
01Juan Pablo MontoyaSports48.99×
02Kimi RäikkönenSports23.51×
03RallycrossCars & Mobility22.03×
04Formula TwoSports21.88×
05Superbike World ChampionshipSports17.46×
0624 Hours NürburgringSports16.04×
07Franco ColapintoSports14.15×
08NürburgringSports13.41×
09MotoGPSports11.49×
10Kimi AntonelliSports11.16×
11Nico HülkenbergSports8.39×
12Max VerstappenSports7.13×
13RallyingSports6.27×
14Michael SchumacherSports6.07×
15Drag racingCars & Mobility5.72×
16Formula OneSports5.52×
17TurbochargerCars & Mobility4.77×
18MSNNews4.08×
19ADACCars & Mobility3.61×
20AutoScout24Cars & Mobility2.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hockenheimring audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hockenheimring audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.45×
Risk AppetiteTHRILL1.29×
Need for SecurityCONSERVATISM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hockenheimring audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.72×
SpiritualityBALANCE0.76×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hockenheimring have in Germany?

Hockenheimring has an estimated audience of 268,770 people in Germany, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of Hockenheimring fans?

22.2% of Hockenheimring fans are female, 77.8% are male, with an average age of 39.4 years.

03

Which brands do Hockenheimring fans like most?

Hockenheimring fans show strongest brand affinity for MotoGP (11.49×), Nürburgring (13.41×), and Formula One (5.52×) over the country average.

04

Where do Hockenheimring fans live in Germany?

Hockenheimring fans in Germany are most concentrated in Baden-Württemberg (reach ~100K), Bayern (reach ~40K), and Nordrhein-Westfalen (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Hockenheimring fans also like?

Beyond Hockenheimring itself, the audience over-indexes on Nürburgring (13.41×), Formula One (5.52×), Superbike World Championship (17.46×), and Michael Schumacher (6.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Racecourse audiences in Germany

See Hockenheimring audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hockenheimring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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