Hockenheimring Audience in Germany
Hockenheimring has an estimated audience of 268,770 people in Germany. 22.2% are female, 77.8% are male, average age 39.4. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: MotoGP, Nürburgring, Superbike World Championship, Formula One, Michael Schumacher.
The average Hockenheimring fan in Germany is 39.4 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include MotoGP, Nürburgring, Superbike World Championship, with strongest over-indexing on MotoGP (11.49× the country average). Demographically, the Hockenheimring audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: POI · Subtype: Racecourse
Demographics of Hockenheimring fans
| Metric | Value |
|---|---|
| Female | 22.2% |
| Male | 77.8% |
| Average age | 39.4 |
| Estimated audience size | 268,770 |
Audience persona
The typical Hockenheimring fan in Germany is more male, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for MotoGP.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 144,983 | 3.95× |
| Bayern | 45,659 | 1.06× |
| Nordrhein-Westfalen | 43,673 | 0.74× |
| Rheinland-Pfalz | 37,471 | 2.78× |
| Hessen | 35,556 | 1.74× |
| Niedersachsen | 13,464 | 0.52× |
| Saarland | 4,970 | 1.51× |
| Berlin | 4,671 | 0.39× |
| Schleswig-Holstein | 4,397 | 0.46× |
| Thüringen | 4,179 | 0.61× |
| Sachsen | 3,746 | 0.28× |
| Hamburg | 3,095 | 0.51× |
| Brandenburg | 3,000 | 0.36× |
| Sachsen-Anhalt | 2,482 | 0.36× |
| Mecklenburg-Vorpommern | 1,768 | 0.34× |
| Bremen | 914 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MotoGP | 11.49× | Sports |
| Nürburgring | 13.41× | Sports |
| Superbike World Championship | 17.46× | Sports |
| Formula One | 5.52× | Sports |
| Michael Schumacher | 6.07× | Sports |
| Formula Two | 21.88× | Sports |
| Rallycross | 22.03× | Cars & Mobility |
| Franco Colapinto | 14.15× | Sports |
| MotoGP | 5.86× | Sports |
| Max Verstappen | 7.13× | Sports |
| ADAC | 3.61× | Cars & Mobility |
| Drag racing | 5.72× | Cars & Mobility |
| AutoScout24 | 2.48× | Cars & Mobility |
| Kimi Antonelli | 11.16× | Sports |
| Nico Hülkenberg | 8.39× | Sports |
| MSN | 4.08× | News |
| Turbocharger | 4.77× | Cars & Mobility |
| 24 Hours Nürburgring | 16.04× | Sports |
| Lando Norris | 5.96× | Sports |
| Juan Pablo Montoya | 48.99× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.49 |
| Need for Security | CONSERVATISM | 1.46 |
| Risk Appetite | THRILL | 1.27 |
| Family Orientation | CONSERVATISM | 1.16 |
| Indulgence | JOY | 1.14 |
| DIY Mentality | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 31.5% |
| United States | 7.3% |
| United Kingdom | 7.3% |
See Hockenheimring audiences in other countries
More Racecourse audiences in Germany
- Nürburgring (2,054,995)
- Circuit de Nevers Magny-Cours (335,449)
- Daytona International Speedway (278,792)
- Brands Hatch (246,921)
- Circuit de Spa-Francorchamps (174,811)
Frequently asked questions
How many fans does Hockenheimring have in Germany?
Hockenheimring has an estimated audience of 268,770 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Hockenheimring fans?
22.2% of Hockenheimring fans are female, 77.8% are male, with an average age of 39.4 years.
Which brands do Hockenheimring fans like most?
Hockenheimring fans show strongest brand affinity for MotoGP (11.49×), Nürburgring (13.41×), and Superbike World Championship (17.46×) over the country average.
Where do Hockenheimring fans live in Germany?
Hockenheimring fans in Germany are most concentrated in Baden-Württemberg (reach 144,983), Bayern (reach 45,659), and Nordrhein-Westfalen (reach 43,673). These three regions account for the largest share of the active audience.
What other brands do Hockenheimring fans also like?
Beyond Hockenheimring itself, the audience over-indexes on Nürburgring (13.41×), Superbike World Championship (17.46×), Formula One (5.52×), and Michael Schumacher (6.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hockenheimring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.